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Posts Tagged ‘Martin Granger’

Arnold Gets Critical for PUR Water

PUR Water, provider of filtration systems and the like, has been looking for a new face. After being acquired by P&G in 2012 (marketing by subsidiary Kaz), PUR wanted to redefine its brand.

Creative on the account had been handled by TBWA\Chiat\Day, but the incumbent agency did not participate in the subsequent review, which ended with a win for Arnold Worldwide last December.

This week, Arnold’s ads for the new client launched, marking both the company’s first new campaign since 2008 and the first use of a TV spokesperson for a water filtration brand (store that one somewhere for trivia night).

Here, then, is Arthur Tweedie, water critic:

More spots below.

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McGarryBowen Chicago is Back with More From ‘The Denskies’

Last week, we introduced you to McGarryBowen’s new “Denskies” campaign for Sears, and it wasn’t pretty. The spots employed a tired “There’s a better way to…” gimmick and random offensiveness without any real humor attached. Now there’s a new spot in the campaign,”Chupacabra,” and it’s pretty much more of the same.

There aren’t any mouth-raping squirrels in “Chupacabra,” but there is a chupacabra. The Denskie patriarch accidentally beams the chupacabra into the house with a teleportation device he created to get products the family ordered there sooner (that’s the “There’s a better way…” tie in for this spot). What the husband, or any rational viewer, doesn’t expect is that the chupacabra isn’t bent on destruction but rather takes a fancy to Mrs. Denskie. (What is it with McGarryBowen, Sears and bestiality?) This ridiculousness is played up with the wife still deciding between Mr. Denskie and the chupacabra, in a “To be continued…” ending for the 1:10 spot. I’m not sure who decided this (or any of the “Denskie” spots) needed a sequel, as I can’t imagine anyone clambering for more after watching “Chupacabra.” Maybe it was just easier to run with this concept than to come up with a new, random idea incorporating zoophilia. Credits after the jump.  Read more

McGarryBowen Debuts Three Ridiculous Holiday Spots for Sears

It seems that the fight for the craziest, most absurd holiday ad is in full force, with McGarryBowen Chicago being the latest agency to throw their hat in the ring with three new spots for Sears that introduce us to “The Denskies.”

While Draftcb’s currently causing controversy with its Joe Boxer jingle for Kmart (and let’s not forget the earlier Satan/Genghis Khan layaway spot), McGarryBowen makes that holiday effort seem tame in comparison to its “Squirrel Revolt” ad. It wouldn’t stand out from the other two “Denskies” installments, in its “let’s be as crazy as possible” humor, were it not for the line (assuming I’m hearing this correctly), “Oh god, it’s mating with my mouth.”

The aforementioned spot (which you can watch above, though you probably shouldn’t) begins with Papa Denskie explaining to his wife that he’s trained “those pesky squirrels” to cut coupons. Everything, though, soon goes haywire, the squirrels attack the man and elicit the crazy, over-the-top response from the above paragraph. (You know, the one where the guy gets orally raped by a squirrel with a rage boner.) If people were pissed off about Kmart’s “Show Your Joe,” I can’t imagine how they’ll respond to this one.

The other two “Denskies” spots for Sears have plenty of crazy to spare as well. In “Robo Granny,” the same man builds a robotic grandmother so that the family won’t have to go visit their real, living grandmother. Predictably, chaos ensues, dragging on for way too long, with the spot clocking in at 1:23 but seeming more like a 5-minute endurance test. Meanwhile, “Medium” sees agency and client portraying their subject as some kind of crazy, possessed witch lady. I’d almost feel bad for real mediums if it weren’t for the fact that they make their living by pretending to talk to dead people (sorry, Sylvia Browne, RIP). The message from Sears this holiday season seems to be the tired “Don’t do something crazy to save time and money, shop here” approach–just with the crazy pushed well beyond the point of reason. You can check out the other two after the jump, along with credits.

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Jason Sudeikis Confuses American Football with Soccer for NBC Sports

If you live in either Chicago or Boston, you may have watched (or wanted to watch) the Stanley Cup Finals, in which case you realized that you don’t have access to NBC Sports. After some McGyver-ing and hooking you iPad to your TV, you got thousands about thousands of commercials advertising that NBC Sports would be broadcasting every game of England’s prestigious Barclays Premier League. After digesting this fact, you immediately stopped caring because 1.) You’re an American who likes ‘merican sports and 2.) Again, you don’t have access to NBC Sports.

But who better to make you, an American without access to NBC, care about this development than Jason Sudeikis, a former Saturday Night Live cast member who has appeared basically fucking everywhere in the last month? First, dude quits SNL. Then, he starts going on a press tour for his terrible-looking new movie, Meet The Millers, where he stars opposite Jennifer Aniston, who plays a middle-aged stripper. Then, he joined ESPN to count down the top 50 “This Is SportsCenter” ads last week. Then, he made cameo appearance in Drinking Buddies, a new film playing on Apple TV before it hits theaters at the end of the month and stars Sudeikis’ real-life fiance, Olivia Wilde. Then, Kiran shows me this and asks me to write about it, compelling me to start complaining about how Jason Sudeikis is fucking everywhere these days. Then, wouldn’t you know it, he releases a viral video YESTERDAY where he leads a parody version of Mumford & Sons, with Ed Helms, Jason Bateman and Will Forte starring as his bearded indie-folk backing band.

Seriously, it’s absolutely impossible to get rid of this guy. Watch him play a dumb American coach who doesn’t get soccer above in a new campaign from the Brooklyn Brothers (who you may remember from those kick-ass John Krasinski/Alec Baldwin New Era spots), and then don’t talk to me about Jason Sudeikis until you’ve developed some sort of Sudeikis repellant.

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Monday Odds and Ends

-In an effort to revamp its digital operations and expand its U.S. presence, Stockholm-based integrated production company Acne has hired Jesper Palsson as CEO of its L.A.-based office. link

-Las Vegas-based agency SK+G has formed SK+G Asia Pacific, which will be based in Hong Kong.

-Carmichael Lynch and Moxie Pictures director Martin Granger take us inside the Tempur-Pedic “Innovation Lab” with two new spots (one above, second one here).

-As you may have read, following a “formal agency review,” McCann NY has taken over U.S. advertising duties on tequila staple Jose Cuervo, which as of today, is shifting over from Diageo to Jersey City-based spirits importer, Proximo. Gotham Direct, meanwhile, will handle media efforts for JC.

-So, is it the end of days for Blackberry (once again)? link

-The American Advertising Federation has announced its new board leadership for 2013-2014 including chair Wendy Clark, SVP/ Global Sparkling Brand Center, Coca-Cola. link

-Looking for some summer reading ideas from C-suite folks? Read a list after the jump if interested.

-Bi-coastal post-production shop NO6 has added editor Paul Plew to its roster. link

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Carl’s Jr. Highlights Turkey’s Shortcomings

What? A Carl’s Jr. spot without a hot woman being sexy and doing hot sexy things vaguely related to fast food? It’s true, but don’t worry. The ever prolific David&Goliath is back with yet another spot for Carl’s Jr./Hardee’s. This time around, turkeys replace the models because, well, Carl’s Jr. is selling turkey burgers now. Give them credit as we can’t think of any other fast food chain in the world that includes turkey burgers on its menu.

As you can see, turkeys can’t babysit. They also can’t declare war on terrorism, play “Stairway to Heaven” on a flying-v guitar or run a speakeasy. But, as Carl’s Jr. claims, they can make for good burgers. Yep, that’s pretty much the whole story. Credits and a turkey failing as a tattoo artist follow after the jump. Only five CDs on these.

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