McCann New York has a new campaign for Jose Cuervo that takes viewers on a journey through the brand’s history via handcrafted dioramas housed inside, you guessed it, Cuervo bottles. The results are pretty intriguing, and make the dioramas of your grade school past look pretty crappy by comparison. Called “History in a Bottle,” the campaign also includes an augmented reality app, which can be downloaded at CuervoHistoryApp.com. The app allows users to “hover over a bottle of Tradicional (Silver or Reposado) and bring the campaign to life.” It’s no surprise that the dioramas look so good. McCann commissioned LAIKA/house, the animation studio behind the stellar films Coraline and ParaNorman to handcraft each of the five distinctive dioramas, as well as the other imagery of the campaign. Stick around for credits after the jump. Read more
Posts Tagged ‘Mat Bisher’
Jose Cuervo is introducing its new Cuervo Cinge — “Cuervo with a cinnamon sting” – with a new animated spot by McCann NY and Elastic.
Directed by Andy Hall, “Get Stung” is pure eye-candy. The spot is well-animated, with a very appropriate red-tinted effect throughout (because cinnamon, get it?). There’s not a whole lot to the 30-second spot: scorpion walks into a bar, drinks tequila, sets bar on fire. But then there doesn’t have to be. Why the bartender serves tequila to a scorpion is never really explained, but suspension of disbelief, right?
As an introduction to a new product, the spot works well. If you like the idea of cinnamon-flavored tequila, this ad will make you excited to try it. If not, you can still appreciate the artistry that went into animating it. I’m rarely going to have something negative to say about a simple, well animated spot about liquor. I wasn’t crazy about the “Get Stung” tagline at first, but they make it work with the whole “sting of cinnamon” description and it serves its function as a way to help people remember the product.
It’s a departure from McCann’s “Have a Story” opus starring Kiefer Sutherland, and a welcome one. Perhaps the “be more interesting, be different…” approach typified by certain Dos Equis ads is finally on its way out. Hopefully this simple, elegantly animated approach from McCann spreads beyond their other work for Cuervo and starts a new trend in boozey advertising. Credits after the jump. Read more
Kiefer Sutherland’s voice is somehow simultaneously soothing and forceful. His gravelly intonation, coupled with his beautifully weathered face, is completely convincing regardless of the words involved. In this Jose Cuervo spot created by McCann Erickson New York, Sutherland’s ultimate message is, “Have a Story.” He pushes a shot across the bar to us and then we follow him for an impromptu concert, a spontaneous tattoo, a brief lover’s brawl, and some bonsai clipping.
It’s not the first time Sutherland’s channeled his 24 character, Jack Bauer, though Cuervo’s spot is a subtle representation. For Acer of course, he got jazzed about a new Dynamite Cupcakes business, obviously involving explosions and suspense.
Well, there is no epic warfare or movie tie-ins (thankfully) with this latest Sony Xperia ad from McCann NY, which eschews the bombast in favor of some visual trickery. Why? Well, the agency and brand are now getting down to brass tacks and letting us know what the hell the Xperia tablet actually does. The live-action effort, which was directed this time around by Augustus Punch, shows that, yes, you can indulge your social media addiction, watch movies and engage in game play on this certain device (though doctors recommend, not all at one time). We can safely say it’s not as epic as Sony and McCann’s last tryout, but it is certainly more inviting. Credits for the campaign dubbed “Frames” along with its print assets after the jump.
McCann NY and director Paul Hunter are behind this :60 spot that promotes Sony’s Xperia ion, which marks the electronics giant’s first attempt at launching a 4G LTE smartphone in the US. The lad above has quite the adventure, albeit a short one, in this ad called “One Block,” which comes equipped with the obligatory Amazing Spider-Man tie-in as well as some chipper Matt & Kim music and, why not, a raging war scene. Our smartphone-loving protagonist, though, is totally impervious (sound familiar?), weathering it all and finding comfort in the safety of his home, couch and furry friend. Uh, dude, look behind you. Credits after the jump.
…And while we’re on the topic of McCann, we’ll refrain from using the word “quirky” this time around as we’ve learned our lesson after the last Wes Anderson/spot-related post. So, we’ll just tell you that the feature-film director is once again dabbling in commercials, this time for a new Sony Xperia campaign brought to you by, yes, McCann Worldgroup.
Here, an eight-year-old named Jake Ryan offers his take on the inner workings of the brand’s smartphone, which from his perspective, operates at the whims of a leader and his three tiny robots. The whimsical (wait, can we say that?) ditty channels the spirit of Willy Wonka and takes us inside the mind of a young lad, as we’ve been told the script is based verbatim on his thoughts. Kids informing major brand campaigns is all the rage these days, isn’t it? At least we give credit to the parties involved for tapping Sigur Ros frontman Jonsi to handle the music portion.
The above TV spot, which will debut this weekend, is complemented by a print campaign that’s already launched in European markets but will soon roll out globally. Credits and print asset after the jump.
From McCann Worldgroup and prodco Caviar LA comes a new round of spots for Sony Ericsson’s Xperia PLAY gaming platform. In March, we saw comedian Kristen Schaal debut as Xperia PLAY’s new emotionally unstable spokesperson, and, as evidenced above, her gaming-obsessed character doesn’t seem to be toning the crazy down any time soon.
The latest campaign for Xperia PLAY focuses on Minecraft, a game that allows players to build pretty much anything using pixels as though they were digital LEGOs. In a contest running through November 7, players can enter on Sony Ericsson’s Facebook page to compete for the opportunity of meeting Schaal in person by constructing the most impressive Minecraft creation. For the nerd who considers crushing on Zooey Deschanel or Lizzy Caplan “too mainstream,” it’s an opportunity that might be too good to pass up.
The spot is a bit of a departure from the series that debuted in March, leaning more toward Schaal’s uncomfortably creepy Flight of the Conchords character and away from the over-the-top gun-loving Satanic spokesperson that we were introduced to seven months ago. But, for those jonesing for some profane bloodlust from Schaal, see another new spot below. Credits after the jump.
Ever wanted to see @charliesheen tweet, “Let’s be real guys. I’m lonely, sad and just desperate for a hug.” What about @McDonalds tweet, “Honestly, no one should ever eat our food. People who do are fat suckers.” Maybe you just really want to see @ChryslerAutos tweet, “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to fucking drive.” Wait…forget that last one.
Now you can with the TweetForger, a new website from that jerk copywriter who conned his way into a job at Y&R NY, Alec Brownstein, and that flash-enthused McCann designer whose goal in life is to piss off Steve Jobs, Mat Bisher. All you have to do is go to TweetForger’s website, enter the Twitter profile you want to spoof and then type in what you want it to say.
The finished product looks a little something like this. All in all, it’s a fun way to spoof your friends and co-workers who take Twitter way to seriously on this ridiculous holiday.
Well, we haven’t seen an audience reaction like this since David Brent gave his rousing monologue about the Coventry conference, but here we have the thrilling conclusion of a presentation at the “Making Digital Work” event by Faris Yakob, who is now working in planning/strategy within the MDC umbrella–specifically KBP+S. During this clip, Yakob tries to make the funny to no avail and takes credit for coining the term “Digital Ninja” after playing the now-famous animated clip created by McCann’s Mat Bisher and Jason Schmalls. But why keep hyping it? Watch the digital guru blow away the audience, which looks like they’re halfway into an Ambien-induced coma.