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Posts Tagged ‘Matt Anthony’

Leo Burnett Alum Bayley Heads to Y&R

GavinBayley1Though we mentioned this brieflyyesterday, we figured it perhaps merited some larger notice considering we now have the details. Anyhow, news from our neighbors up north as Y&R Canada has welcomed Gavin Bayley as SVP/global client leader for its BMO North American biz. Bayley who will handle said account out of Y&R’s Toronto office, joins the agency from Leo Burnett, where he spent the last right years as account management group head for clients including Kellogg’s, Invesco, Blackberry and Visa. In his new role at Y&R, the new SVP will oversee the BMO business across Canada and the United States, working alongside the agency’s Midwest account team in Chicago in the process.

Regarding the new Y&R hire, who’s held executive positions on both client and agency side for over a decade, Y&R North America president/CEO Matt Anthony says, “Finding the right person for this role has been a top priority, as it takes a unique talent to passionately and successfully navigate the complex financial services marketing landscape. Gavin will be a real asset to the Y&R team not just in Toronto, but across North America.”

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Y&R Appoints New NY President, North American COO

YR_Logo_2012 (1)

This evening Young & Rubicam announced the promotion of two key executives.

Jim Radosevic will be President of Y&R New York and Sean Howard will be COO of Y&R North America, effective immediately.

Radosevic, who previously served as EVP and Global Creative Director of the agency’s New York office, most recently worked on the “Beginnings” campaign for Dell. He will report to North America President and CEO Matt Anthony, who chose him to launch VML‘s New York office before he joined the Y&R team in 2011.

Howard has been General Manager of the New York office since 2012; in his new role, he will be “responsible for ensuring collaboration across offices”. Prior to joining Y&R, Howard was Global Client Services Director at Wunderman, where he led the T-Mobile and Microsoft accounts.

Anthony writes:

“Jim has the rare ability to successfully wear several hats – digital creative, business manager, client leader, team builder and brand advocate…and Sean will be absolutely critical in helping me build and develop [our] competitive advantages across the network.”

Y&R Division SicolaMartin Rebrands as Y&R Austin

And thus, the Matt Anthony era at Y&R begins. In what we’ve been told is his first major announcement since taking over for Carter Murray at said agency as North American president/CEO earlier this year, Anthony has announced that Y&R’s Austin-based SicolaMartin will now be known as Y&R Austin. As a result, Y&R’s North American network now spans five markets, which also includes likes of Y&R Midwest, West  sorry, California and New York.

In a statement, Anthony, who joined Y&R after spending nearly two decades at WPP sibling VML, which he was a founding partner of, says, “We are excited to make this formal integration of the Austin agency to our North America network. The truth is we have worked alongside SicolaMartin as partners within Y&R for many years.  While the transition will be seamless and easy, its impact will be powerful.  Y&R Austin has a great offering, fully integrated capabilities, and a strong culture. Their clients will benefit from access to our talent and resources.  But it is also clear that Y&R clients in other markets will benefit from their expertise and experience.”

We’ve been told that the 28-year-old shop formerly known as SicolaMartin, which has shared clients with its parent including Dell and SanDisk since joining as a subsidiary in 2001, will house a staff of approximately 50. Cherie Cox, who has been with SicolaMartin for 20 years and most currently serves as its CEO, will keep the same title at Y&R Austin.

The Search is Over: Draftfcb Finds New Global CEO in Carter Murray

As you may have heard by now, Draftfcb has perhaps made George Parker‘s day by finding a replacement for Laurence Boschetto in Carter Murray, a 38-year-old Brit who will now take over as CEO of Draftfcb Worldwide. Murray (pictured), who remains based in NYC, joins DFCB after spending a year-plus as president/CEO of Y&R North America. During his career, the rather young exec spent four years as CMO/worldwide account director on Nestle while at Publicis, where he also served as a member of said agency’s executive committee.

Now, with a little weight off his shoulders perhaps, Michael Roth, chairman/CEO of Draftfcb parent company, IPG, says of his new hire,”We’re very pleased to welcome Carter in this key role at an important time for Draftfcb. He understands consumer advertising and brands, has demonstrated the ability to motivate diverse teams and raise the quality of creative work, nurture client relationships and win global business. This combination of skills and experience in a dynamic new leader is what the agency needs in order to evolve its integrated model and drive growth.”

As for Boschetto, who spent four years at the helm at Draftfcb and will stay on through a transitional period and then serve as a senior advisor to IPG, Roth adds, “We thank Laurence for his contributions to our search for his successor and to the agency, including a consistent and high level of operational and financial delivery. We wish him well in his ongoing industry activity, particularly in the area of diversity and inclusion, where we will continue to work together.”

Though the transition is now underway, Murray’s official start state is still to be determined. Meanwhile, Y&R didn’t wait long to fill the void, having welcomed former VML CEO Matt Anthony as its new North American chief exec. AdAge has the full-court press on all things Murray and his arrival at Draftfcb. Read on.