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Posts Tagged ‘Matt Pollock’

Innocean Kicks Off ‘Because Futbol’ for Hyundai

With the 2014 World Cup in Brazil now just over a week away, Innocean has kicked off Hyundai’s World Cup campaign, entitled “Because Futbol.”

In the campaign, two new in-game 30-second spots featuring the redesigned 2015 Hyundai Sonata will accompany digital, social, CRM, and retail executions. The spots will air on ESPN and Univision “as part of Hyundai’s exclusive whistle-to-whistle automotive advertising sponsorship of the World Cup series broadcasts on the networks.” The creative theme behind both “Avoidance” and “Boom” is fan passion, with Innocean likening fans loyalty to their team to Hyundai’s number one ranking in customer loyalty. In “Avoidance” a passionate fan leaves the office having recorded the day’s match. Seeking to keep himself in the dark on the game’s outcome, he goes through all sorts of trouble to avoid interacting with those who would spoil the surprise. “Boom” looks at a completely different aspect of fan passion. The campaign also includes a “#BecauseFutbol” site, built on the Tumblr platform, which “inspires and engages fans with unique content and tools developed by dozens of leading Tumblr artists and content creators.” Tumblr artist content will also be featured on the Times Square Billboard in New York during the days leading up to the World Cup.

“Soccer fans are more than just supporters of the game – they are die hard, loyal fanatics for their teams and countries,” said Steve Shannon, vice president, marketing, Hyundai Motor America. “As the industry leader in customer loyalty, Hyundai knows a thing or two about passion. This year’s World Cup campaign shows what being a ‘true’ fan really means; and how for 30 days people come together, lives change, emotions rise and unexpected moments happen.”

Stay tuned for credits and “Boom” after the jump. Read more

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Survive the Zombie Apocalypse with Hyundai’s ‘Walking Dead Chop Shop’

When zombies invade, some amass canned foods and hide in their cellars. Others create the ultimate zombie slaying machine and blast through the rubble to save mankind. For the latter breed, Hyundai and its agency partner-in-crime Innocean have invented the ultimate piece of fantasy fodder: “The Walking Dead Chop Shop.” Through the Chop Shop app, enthusiasts can use three different Hyundai cars as their base, then add vehicular accessories like a “horde plow” or two varieties of razor wire.

Host Veronica Belmont introduces the app and interviews people about their ideal car in “Conversations About a Zombie Survival Machine.” People (okay, men) seem to be filled with enthusiasm when they consider the question: Cattle Gun or Flamethrower?

In-app, they don’t have to make a choice, and aspiring zombie fighters can create as many machines as they want. One winning design will be transformed into the real thing. This does nothing for me, but judging by the 14,000 entries and level of appreciation in the videos, The Walking Dead fans will give this campaign legs.

Credits after the jump

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