We figured we’d hold off on posting about this until this afternoon because it’s Friday and you might actually be able to view this in full, if you haven’t already, because it deserves to be.  Werner Herzog, the legendary director, writer and/or producer of a million projects including Grizzly Man during his 50-year career, has gone behind the camera once again for the above documentary, From One Second to the Next. This is the epic, poignant, sad and important extension of the ongoing “It Can Wait” PSA campaign initially launched by AT&T that has now been supported by the other major wireless carriers including Sprint, T-Mobile and Verizon.

Herzog, along with BBDO New York, continues to hammer the message home that texting while driving doesn’t shouldn’t mix via the tales of four different people who were affected by it on either end of the spectrum. Be safe this weekend and if you’d care to, take the “It Can Wait” pledge here. Credits after the jump.

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BBDO New York and Foot Locker know that Clippers forward/dunker Blake Griffin is a commercial machine – Subway, Kia, Jordan Brand to rattle off a few quickly. So for their latest joint venture, “The Endorser,” the creatives decided to physically hook up Griffin to a machine called The Endorser as if he were programmed to place products. For some Lob City support, Clippers point guard/whiner Chris Paul steps in as a foil to turn off the machine and show us the difference between Real Blake and Robot Blake.

The spot is another smart and self-aware sports bit that takes advantage of an athlete’s public persona through subversion. Griffin is usually stone-faced or arrogantly posturing on the court after huge dunks, but he’s built up a quiet niche as a funnyman on television. Just see this Grantland piece from March that discusses why Blake’s comedy is more complex than you might think. The only issue with Blake is overexposure, like, when his sponsorship brands debut separate commercials within the same week. His Jordan “Blake and Drain” spot, which alludes to MJ and Spike Lee ads from twenty years ago, is even better than the Footlocker commercial. And for that reason, “The Endorser” might get lost in the ever-expanding Blake Griffin commercial merry-go-round. Credits after the jump.

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If you believe in the wisdom of Love Actually, that lovely 2003 Christmas rom-com that Americans have been failing to re-create for a number of years now, you know that the holiday season is the perfect time to tell people how you really feel about them.

Luckily, with the gift of HBO series box-sets, BBDO NY is saying that you can finally express your feelings for casual work acquaintances. Think of the possibilities! You can give that self-absorbed whiny crybaby Girls. You can give that booze-hound who likes playing dress-up Boardwalk Empire. You can give that fist-pumping loudmouth douchebag with terrible taste Entourage. You can give that guy who keeps quoting Borat like it’s still funny Da Ali G Show. You can give that failed musician Flight of the Conchords. You can even give your office crush The Wire to let he or she know that you have immaculate taste in classic TV. Credits after the jump.

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Over the past week, the above YouTube video has found itself with nearly 1 million plays and embedded in a host of places, including venerated online outlets Deadspin, and Buzzfeed and, uh, NBC Sports. The first time I saw it on Deadspin, I watched it at least five times. Sure, there were commenter conversations about the validity of the video, but they were mainly about whether or not the opposing defense allowed this budding young Internet star perform a backflip over them. However, no one expected that the underlying truth behind this gridiron feat would be as sinister as this.

Yes, it was created by BBDO New York Atlanta, and you fell for it, America. You fell for AT&T’s malarkey, yes, MALARKEY. How do you feel, being fooled by a phone service provider? Will you sign up for AT&T out of shame? Better yet, how does it feel, young high school athletes of America? The viral videos of you making amazing plays will be ignored by Bob Stoops and his fellow collegiate head coaches for fear that it’s all a marketing stunt! Too bad!

In any case, BBDO is laughing all the way to the bank. They’ve succeeded where countless other agencies have failed: Make a compelling viral video on the cheap, distribute it to plethora of legitimate publications who have no idea what it actually is, and then connect it back to the brand in a touching TV spot. Even if this doesn’t make football fans drop their cell provider for AT&T, it’s a sure bet that a ton of other brands will be knocking on BBDO’s door for similar executions for the foreseeable future. Credits after the jump.

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