Well, this was news to us, but after spending the last three years at GlobalHue, Michael Jacobs has moved on, joining up as chief creative officer at New York-based marketing technology studio, iRGONOMIC, which seems to be focused on the CMO/CIO set according to its description.

As for Jacobs, the senior creative initially joined GlobalHue as digital ECD after spending several years at MRM, where he last served as executive creative director exclusively on the agency’s GM business. Just months after joining GlobalHue, Jacobs was bumped up to EVP/ECD and oversaw all creative out of the agency’s New York office as it was undergoing “realignment.” In subsequent years, the exec was elevated to chief digital officer and led the charge on Voyr, a concept spawned from the agency’s incubator, GHV, that essentially served as a content vehicle for Kanye West and hyped the artist’s “Watch the Throne” tour with Jay-Z.

From what we’ve been told, Jacobs left GlobalHue of his own volition.

It’s been a while since we’ve shed some light on GlobalHue, save for the random Jeep campaign, branding assignment or other drama, but the agency has announced that it’s bumped up SVP/ECD Vida Cornelious to chief creative officer, EVP/ECD Michael Jacobs to chief digital officer and EVP of client services Maria Lopez-Knowles to president of GH Latino.

In addition to the promotions, GlobalHue has welcomed MRM/TBWA\Chiat\Day alum Matt Lee as SVP of business development and Jorge Abascal as SVP, creative director. All the posts are based in NYC.