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Posts Tagged ‘Michael Phelps’

Jeah, Ryan Lochte Muscles Up for Nissan

Ryan Lochte may wear that clueless grin in the new Nissan spot created by TBWA, but he’s still laughing to the bank on the heels of his impressive, yet imperfect 2012 Olympics. Ryan Lochte’s “Office Burn” shows car customers (remember, this is for Nissan) how to stay fit at the office: conference call calisthenics, coffee curls, and synergy sit-ups are just a few of the drills Lochte powers through in a buttoned sport coat. Nissan’s Innovation for Endurance might make sense, say, if we actually saw more cars in the commercial. But–like most Ryan Lochte moments–things don’t always make sense.

For those interested in a funnier example of Lochte’s senselessness, watch this Funny or Die video. There’s no product placement, and you get to hear an Olympic gold medalist say, “The pool is the biggest and most expensive toilet. And it’s all mine.”

If only these office exercises could’ve helped Lochte win more gold medals than Michael PhelpsThere’s always 2016. A ridiculously long list of credits after the jump.

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Friday Odds and Ends

-CP+B has promoted seven-year vet Jason Gagnon to EP, head of radio + audio. Hey, the radio guys at the agency need love, too.

-In case you missed it, here are all nine videos from “Videophonic,” a collaborative effort of nine design studios to create original music videos for songs from the pre-MTV era.

-Uh oh, is Michael Phelps in trouble for appearing in Louis Vuitton ads? link

-Above, you’ll see David&Goliath’s latest NFL media entry, sans words, just frolicking and pretty much sums up how we feel this Friday.

-Facebook usurped Yahoo as second-largest video site in the U.S. last month. link

-Rest easy, folks. Microsoft adCenter’s “Ad Rotation” function has arrived. link

-Steve “AdRants” Hall picks his “6 Sexiest Moments in Recent Advertising History.” link

Ryan Lochte is AT&T’s Hot Olympic Face

It’s great for an athlete to perform well in the Olympics. But it’s the sponsorships that come before and after the competition that propel team members to fame. Who’s still performing after the races are over? Who’s making an appearance during commercial breaks? These are the athletes that stick in our minds, at least in America.

Ryan Lochte has become one such athlete, first in a spot for Gillette and now, in AT&T’s “brand/anthem spot” from BBDO New York. The 30-second commercial shows Lochte swimming the Atlantic through stingrays, storms, and sunsets, finally arriving in London. “Luck didn’t get me to London,” Lochte says. “I swam here.”

I wonder who will get more attention as we draw closer to the Olympics, Lochte or Michael Phelps? My bet is on Lochte, with his boyish good looks and bizarre penchant for “steeze.” He’s already grabbed the cover of Vogue and is partnering with some big Olympic sponsors. Look to AgencySpy to keep tabs on both Lochte and Phelps as the Olympic ad-race continues.

Michael Phelps Proves Power of .01 Seconds in BBDO Brazil Olympic Spot

There are two primary reasons to love the Olympics: the games inspire a swell of national pride and a deluge of epic hero’s-journey ads. With their superhuman efforts, both athletes and their sponsors encourage Olympic watchers to live more fully, conquering their daily obstacles.  Lift the groceries higher! Cross the street faster!

The latest spot from Visa’s Go World campaign, which we’ve been told has yet to air, contributes to the uplifting nature of our favorite worldwide competition. Created by BBDO Brazil, the ad invites viewers to “just think of the cheers if lightning strikes twice.” Consider the roar if, in the time it takes lightning to strike, Michael Phelps wins another gold medal. Victory in 100th of a second.

Narrated once again by Morgan Freeman (who, of course, has also shown his VO chops in March of the Penguins and Science Channel’s Through the Wormhole), this is the latest ad in a series that celebrates supportive fans and their loud noises. For those who can’t be at the games in person, Visa invites them to share their encouragement via Facebook and a “Cheer application.” The best cheers go on TV.

R/GA Tries Out Prospective Interns with ‘Social Interview’

Aspiring interns with mad Facebook skillz should listen up, as your next place of employment could be at decorated digitalistas, R/GA.

The agency is launching the “The Social Interview,” which makes prospective interns prove their worth using social media. On R/GA’s internship page, a roll-over image situated over former intern testimonials instructs applicants to apply through Jobvite, and then connect to R/GA’s internship Facebook app. Then, applicants’ friends will answer three questions the agency posts to the applicants’ Facebook walls. What questions are being asked? Well, it’s a surprise (duh), but an R/GA employee tells us, “We’re asking questions that [elicit] a creative response and demonstrate [an] applicant’s ability to leverage social media in an innovative way. They can show creativity by mobilizing their friends to respond in a unique or creative way.”

But, the big question remains: Will R/GA have access to view the applicants’ many Facebook pictures of shotgunning beers, taking off their clothes at parties and hitting Michael Phelps-level megabongs? “The social interview application only grants us the ability to post questions to the applicants’ Facebook wall and see the friend’s responses,” the agency says. “We’re not saving or accessing any other personal information. We only see the candidate’s public Facebook profile and the public profile of the friends responding.” That’s the public profile people, so if you’ve never explored your privacy settings, now might be the time. Make sure you’re sober in your profile pictures, and unfriend anyone who might respond to R/GA’s questions like an idiot.