We’ll keep this short for now as details are forthcoming, but sources familiar with the matter confirm that DDB California president Mike Harris has recruited a new head of strategy in Justin Cox. The new hire arrives from Pereira & O’Dell, where he spent approximately three years and last served as strategy director on accounts including Intel (“The Beauty Inside,” for example), Skype and Corona. During his career, Cox, who remains in the Bay Area, has also worked on the planning side at the likes of Razorfish on Levi’s, Sony and Microsoft and Publicis & Hal Riney on accounts ranging from Walmart to Beam. We’ll fill in the blanks including start date, etc. once we hear more.
Posts Tagged ‘Mike Harris’
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In case you haven’t heard the news today, 15-year Deutsch LA vet Jason Elm, who last served as EVP/group creative director on Diamond Foods and Playstation (he was joined by 180LA alum Gavin Lester on the latter account late last year) has assumed the chief creative officer post at DDB California. Elm assumes a position that’s been left vacant at the Omnicom-owned agency’s Cali operations (L.A., San Francisco) since January when Lisa Bennett stepped down from her CCO role. Bennett has since been appointed as EVP/creative for DDB North America.
As for Elm, during his lengthy stay at Deutsch LA, where he started as a copywriter, the senior creative subsequently played a major role in PlayStation efforts, creating the Twitter feed for @TheKevinButler and leading creative on the award-winning “Michael” work for the console. His new boss, DDB California (formerly DDB West) CEO Mike Harris, speaks his name and sings his praises in a statement, saying, “Jason was recently, and rightly so, named to Business Insider’s ‘people most-sought after by rival agencies’ list. He is a creative genius and a superstar in the industry and I have no doubt that his creative vision will elevate the level of our work, across departments.”
All of a sudden it’s a busy month on the DDB West front. Nearly three weeks after parting ways with both its Los Angeles CEO and CCO, the agency network (which consists of DDB SF, LA and Tribal DDB ops) is making more leadership changes on the left coast, hiring Mike Harris as president. Harris joins from San Francisco-based IPG shop, twofifteenmccann (formerly Agencytwofifteen and T.A.G. before that), where he spent nearly a decade and most recently served as president/chief strategy officer.
Harris last spent time within the Omnicom network as director of strategy at TBWA\Chiat\Day San Francisco, which he initially joined as a group account director on Mars and Adidas. In a statement, the new DDB West prez says, “I’m very pleased to be getting back into the Omnicom fold with this move and am excited to join this amazing agency.” Harris’s president position is a new one according to the DDB West camp, which says, “DDB has evolved its West Coast offering so that the San Francisco and LA offices function as one unit, which is why Mike Harris has been hired to the new role of DDB West President to work alongside DDB West CEO Mary Moudry.”
As we mentioned in the DDB LA post from a few weeks ago, DDB West’s current clients include ConAgra, Clorox, Johnson & Johnson and Wells Fargo.
The agency once known as T.A.G., which then rebranded as agencytwofifteen just over a year ago, has once again undergone another name change and will now be known as Twofifteen McCann, which obviously looks like a tribute to both its street address in San Francisco and McCann Worldgroup ties.
With the rebrand also comes the news that Twofifteen McCann will take on global creative leadership for HP within McCann Erickson (don’t worry, Goodby still has HP on its client roster). The 215 will still be serving the global Xbox account in partnership with McCann and will be led by Mike Parsons (MD), Mike Harris (CSO) and Scott Duchon (CCO).
The shop formerly known as T.A.G. continues to build up staff as agencytwofifteen added Venables Bell & Partners alum Gabrielle Tenaglia as director of brand strategy. At VB&P, she served as group director of brand strategy, overseeing the strategic direction of clients such as Audi and Intel.
In her new post, Tenaglia will work closely with agencytwofifteen’s Mike Harris to manage the agency’s strategic offering across all disciplines. Harris, chief strategy officer, will focus on developing media and technology partnerships for clients. Previous to Venables, which she joined in 2005, Tenaglia spent seven years at what was then Kirshenbaum Bond + Partners, eventually rising to group account director.