And now, in more staffing news, we have received word from sources in the know that Arnold Worldwide and a couple of creative staffers have parted ways, mainly John Kearse and Rob Kottkamp, who we’ve been told are joining up with Mullen within the next couple of weeks. During his eight-year stint at Arnold, Kottkamp moved up the ranks from art director to senior AD to his most recent role as SVP/creative director, working on, among other things, under Pete Johnson on Carnival. Johnson remains executive creative director on said account. As for Kearse, the creative has spent nearly a decade at Arnold, helping lead creative on truth and Santander among other accounts. No word yet on SVP/creative director Mike Howard, but we’re hearing a change to freelance status at Arnold is in the works.
Posts Tagged ‘Mike Howard’
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From Arnold Worldwide comes “Runnovation Anthem,” a spot for New Balance that depicts people running in different environments interspersed with cuts of what appear to be acts of science. There’s also a very loud musical number, which one would suppose is the titular anthem, despite not being very anthemic. The song is so utterly terrifying, in fact, that it’s easy to imagine all of these people running away from a masked pursuer who chases them while playing this song full-blast on a JVC Kaboom Box held above his or her head.
With an introduction to the idea of “Runnovation” (running + innovation for those playing at home) out of the way, the campaign will unfold into three different storylines across media platforms, with the first focusing on a grassroots fitness group called “November Project.” If you’re interested in watching some suburban white dudes run around outside and yell “fuck yeah” for a while, watch this video:
Did you enjoy watching those people vomit? Yeah, you probably did, you sicko. Credits after the jump.
Conveniently timed for the 4th of July, Arnold Worldwide and New Balance have launched a campaign celebrating the latter’s commitment to the United States. In a four-video series titled, “Our U.S. Factory Workers vs. Their U.S. Factory Workers,” actual NB factory workers compete in a hot-dog eating contest, ping-point match, basketball game, and ice hockey challenge. The pitch is their home factory, and the catch is that they have no opponents.
According to the parties involved, while 25 percent of New Balance shoes are made or assembled in the U.S., their competitors represent an embarrassing goose egg: NB employs more than 1300 U.S. factory workers, while their competitors employ none.
One-fourth still isn’t a huge amount, but it’s clearly not an exaggeration to say NB wins the game when it comes to patriotism. That makes for a lot of pride, and a lonely hot dog eating contest.
Credits and other videos after the jump