Happy Monday! Since today is unofficially Apple Week, here’s yet another brand trying to co-opt a bit of that company’s publicity.
M: United has a new campaign for the HTC One in which the agency once again takes on Apple.
Following on the heels of its August campaign promoting the Surface Pro 3 comes a spot in which the agency takes aim at Apple’s Siri, or “Robot Scarlett Johansson.”
The spot opens with Siri looking into a mirror and repeating that classic line “I feel pretty, oh so pretty” before engaging in a conversation with HTC One’s Cortana. Obviously, the conversation is intended to make Siri look silly by comparison, both via Cortana’s less computerized-sounding voice and the HTC One’s fancy features (including not one but two speakers).
This spot works better than most in its surprisingly large family, but how many more Apple-bashing ads can viewers stomach? Read more