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Posts Tagged ‘Patrick Lafferty’

BBH Finally Finds New North American CEO

It took six months and change, but BBH has finally selected a new CEO for North America in Patrick Lafferty, who joins said agency after spending two-and-a-half years at McCann and the last 18 months as its North American COO. Lafferty replaces Greg Andersen, who was one of those affected by BBH’s major “restructuring” last fall. Lafferty, who will officially assume his CEO title at BBH this summer and based out of its New York office, rounds out a leadership team that includes CCO John Patroulis, CSO Sarah Watson and chairman, Emma Cookson.

Lafferty’s soon-to-be boss, BBH Group CEO Gwyn Jones, says in a statement, “Patrick has a really calm authority and such a rich body of experience. He has seen and done a lot both within and beyond our industry – embracing client side, media ownership and the military. We have great strategic and creative strength in the business, and I think Pat will bring outstanding leadership to that offering. On top of all that – I think he is just a great person.”

As you’d expect, Lafferty, who was, yes, a former platoon leader/company commander in the U.S. Army, will be tasked with running both BBH New York, which of course handles Axe and now Playstation, and L.A., which services clients including Red Bull. During his career, the exec has also worked on the account side at Leo Burnett and as CMO at Travel Channel.

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McCann Worldgroup Shakes Up Leadership

Nick Brien‘s been a busy man this week it seems as the CEO of McCann Worldgroup has announced leadership changes across various units including MRM, McCann Healthcare and Worldgroup itself. Most notable is the appointment of Marc Landsberg to CEO of MRM Worldwide. Landsberg replaces Reuben Hendell, who spent the last six years as head of the agency but is now “leaving” we’ve been told.

Landsberg arrives from private equity firm Lake Capital, but held senior exec posts at Arc Worldwide and Leo Burnett. While we’re on the MRM tip, the agency added a few other staffers to its NYC HQ including John Running as SVP, director of technology, Martha Pearlstone as SVP, brand leader on General Mills and Diageo as well as Shannon Di Paola as VP, director of search.

Along with the MRM leadership shift, 14-year McCann Healthcare vet John Cahill has been named global CEO of said unit. As for the Worldgroup , Tara Comonte succeeds Gary Lee as CFO,  Patrick Lafferty is joining to lead the newly created Global Brand Community.  Overseas, McCann is splitting up its EMEA region, with Brett Gosper continuing to head Europe and Luca Linder adding the Middle East and Africa to his Latin America/Caribbean responsibilities.

More: “Former McCann Exec Gets Into Acquisition Game