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Posts Tagged ‘Paul Goldman’

Fiat’s New Spot Shouts, ‘The Italians Are Coming!’

In Doner’s new spot for the 2014 Fiat 500L, colonial Americans are invaded by a group of red Fiat-driving Italians. To prepare, the American women strip off their bonnets and hoop skirts, revealing cleavage and cocktail dresses. A pub sign is replaced by “Club,” and teacups are shattered to make room for steaming espresso.

Sure, if the Italians invaded instead of the British, we might be less straight-laced when it comes to sex. Our government might engage in fistfights instead of filibusters. But the glamorization of Italy seems to me a boring cliche, an unfounded American fantasy that feeds itself. Because of American media, I expected to see beautiful women and smell-wafting pizza in Rome, but the actual trash-filled streets and knock-off style was less than alluring. The whole thing felt like a self-imposed tourist trap.

Like men in speedos on panoramic beaches, Fiat’s ad is slightly amusing, but I wish it had moved past our traditional perceptions of Italian “fun.” After all, it’s not hard to crack a joke at the expense of Berlusconi and his Bunga Bungas.

Credits after the jump

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Adults-Only Marshmallows Will Make You Scream Out in Ecstasy

From Droga5′s Sydney office and post-production studio Afterparty comes a new TV spot that makes Pascall Chocs Mallow Bites look like naked, writhing bodies. In fact, according to the press release we got about this, director Paul Goldman “shot the entire spot using live action bodies prior to the animated marshmallow recreation. Afterparty used motion capture technologies to translate this action to the animated marshmallow that Goldman envisioned for the spot.” So, that sounds like his must have been pretty fun to shoot, huh?

Pascall Chocs Mallow Bites are so sexy that, upon eating one, you will apparently feel compelled to scream out your partner’s/assembly line co-worker’s name in elation. And, when you yell “Roger” in an Australian accent, it kind of sounds like you’re yelling “blowjob” to an American who’s watching this on his computer, which is unsettling but somewhat intriguing. Yep, definitely not for kids–just for adults battling insomnia and obesity, hoping to catch reruns of 90′s Real Sex episodes at 3 a.m. on HBO. (Sorry, looks like it’s just another encore showing of Ratatouille.)

The spot is currently running in Australia, where it targets middle-aged women before it makes its way onto FOX’s annual countdown of “banned” foreign ads. Enjoy the tender sounds of Boyz II Men’s 1994 R&B hit “I’ll Make Love to You,” and view credits for the brave men and women who finally made adults-only marshmallows a reality after the jump.

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