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Posts Tagged ‘Paul Roberts’

State Farm Gets Animated with Scooby-Doo Shenanigans

Fresh off of LeBron James Sprite duties, Translation is back with a new 30-second State Farm spot that includes the Scooby-Doo Mystery Gang and one lucky animated insurance agent. A far cry from the days of slackers triumphantly yelling “Can I get a hot tub?” this ad mixes together some interesting threads of nostalgia and pop culture. Even if people no longer watch Scooby-Doo, the characters are, for better or worse, iconic. Of course Velma knows how to summon help. Of course Shaggy knows how to set the exposition with his stoneresque wail of a voice. If the creatives really wanted to get creative, they could’ve brought it all together with Shaggy yelling, “Can I get a hot tub?” Still, the spot is a cool little change-up from the Da Tailgate spot that we’ve seen too much during football season. Credits after the jump.

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Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Rihanna Joins Jay-Z in Translation, Budweiser’s ‘Made for Music’ Campaign

Budweiser’s new campaign “Made for Music” launches in 85 countries today, featuring Jay-Z and Rihanna carefully dispersed amidst other artists including an ice sculptor and street art painter. Jay-Z’s ad is backed by his song PSA, while Rihanna’s features her newest single, “Right Now.” Both spots are directed by Mark Romanek (Never Let Me Go, Bee Season) and each closes with inspirational words from Bud: “It begins and ends with what you make.”

Made for Music was inspired by the Budweiser Made in America Festival which debuted in Philly last year and Jay-Z headlined. This year, Beyonce and Nine Inch Nails will take the marquee billing over Labor Day Weekend.

Jay and RiRi’s ads are mildly inspiring with their filmic, black-and-white “creative spirit.” After the Samsung deal, Jay-Z’s authenticity feels slightly compromised, but both he and Rihanna are still solid examples of hard-working performers. The scenes are nothing new–star reads in the car, star makes decisions with sweeping hand motions, star stands triumphant as the lights go down–so I wouldn’t mind a bit of original dialogue, but all in all these spots do the job. Time to turn up Magna Carta Holy Grail and channel HOV’s productivity.

Credits after the jump as well as clips from our interview last year with Translation CEO Steve Stoute on his agency’s relationship with “the king of beers.”

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