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Posts Tagged ‘Perry Fair’

JWT Atlanta Unveils Natural Gas Motor Oil for Pennzoil

Today, JWT Atlanta is launching a new campaign for Pennzoil, introducing the brand’s “first-of-its-kind motor oil made from natural gas, Pennzoil Platinum with PurePlus Technology – the first true innovation in the category in over 35 years.”

JWT Atlanta wanted to parallel the innovation of Pennzoil’s new product, so they created a “first-of-its-kind TV commercial shot on gaseous vapor clouds.” Due to the technical difficulty of pulling off such a stunt, the project took almost a year to complete. Entitled, “Complete Protection,” the 30-second spot features a Maserati driving through “a series of 3D animations projected onto moving gaseous vapor clouds,” which produces an other-worldly effect. To accomplish this, JWT teamed up with MPC NY, Skunk LA and director Raf Wathion. Among the technical challenges associated with the creation of “Complete Protection” were “synchronizing naturally forming elements and choreographing a live performance of a moving automobile, an uncontrollable vapor cloud and projected animation, all in-camera, all in a certain window of time, in a pitch black environment,” with the projections the only light source for the shoot. The spot is part of a larger, integrated campaign which roll out over the course of the year with the tagline “Motor Oil Reimagined.” Stay tuned for a behind-the-scenes video and credits after the jump. Read more

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Coca-Cola Exec Kevin Keith Splits for JWT Atlanta

kevinkeith

After spending the last four years as group director/integrated content marketing at Coca-Cola, Kevin Keith has headed back to the agency side, joining up with JWT’s Atlanta office as director of planning. Keith has taken over for Michael Deszo as of this week and will report to the agency office’s president/CCO, Perry Fair. During his time on the client side, Keith led brand strategy and integrated marketing communications on both Coke and Sprite. Regarding his meeting with Fair and the JWT Atlanta crew, which works on clients including the U.S. Marine Corps, Shell, Transamerica and Quaker State, Keith says in a statement, ““I was introduced to Perry when he joined JWT Atlanta and have followed his accomplishments and work over the past two years. The extensive technology capabilities at JWT and the supporting infrastructure to propel creative ideas into business solutions for clients made the agency very attractive for me, and I’m excited to see what we can invent together.”

During his previous stints in ad land, Keith worked on the account side at the likes of Draftfcb, Lowe and Hal Riney & Partners.

JWT ATL, Wicker Part Ways

We’ve been hearing about this since last Friday, and now it appears to be so as sources familiar with the matter confirm that JWT has parted ways with Lynda Wicker, who has spent well over a decade serving as human resources director at the agency. Wicker has worked out of the WPP-owned agency’s Atlanta office and we’ve been told that there are plans to replace he (as one would think). From what we’re hearing, JWT ATL/Houston/Dallas chief creative officer Perry Fair is addressing staff regarding Wicker’s departure, which goes into effect today. We’ll let you know if and when we hear more.

Wettstein Out at JWT ATL

We’ve received confirmation that Tim Wettstein, who has been with JWT’s Atlanta office for just a year, is no longer with the agency. During his brief stint at the agency, where he most recently served as senior partner/group creative director, Wettstein served as GCD on efforts including Scana Energy’s “Affairs of the Flame” campaign as well as work for Jiffy Lube, XBOX and Gillette. Prior to JWT, Wettstein spent four years at BBDO New York, where he worked with brands including PETA and Autism Speaks. Here’s one example of his work for the former client here.

Above, you’ll see Wettstein to your left along with JWT ATL CCO Perry Fair and Dana Markee, the last of whom was cut last summer. We’re hearing they were among Fair’s first new hires when he took over as president/CCO at JWT’s Atlanta/Dallas/Houston offices in 2011.

Our SXSWi Begins with Revelry in JWT’s Turf

Yeah, the time change didn’t work in our favor,  but yes kids, we are here and broadcasting as well as we can. After flight delays and getting our badge just in the nick of time last night before the Austin Convention Center shut down, we hit up the JWT party at Lustre Pearl. Following a brief encounter down the street with a very cordial Alex Jones, who was doing his usual ranting and raving fresh off a protest downtown, we ventured down Driskill and encountered the homely spot, Lustre Pearl, where JWT played host to the band, Walk Off the Earth (below). Gotye cover aside, we were not so enthused with the multi-instrumental act, which sounded like a jam-band version of Arcade Fire, if that’s possible.

Nevertheless, talking shit with industry heads and all the JWT top brass including Jeff BenjaminMauro Cavelletti and Perry Fair, the last of whom is promoting the agency’s pop-up shop, Walter, was fine enough. Besides, don’t tell me you wouldn’t dance like an idiot in a sea of fog to Tiffany’s “I Think We’re Alone Now” if you didn’t just retain a major client. We will be hitting up Draftfcb, Crowdtap and Barbarian events tonight and will promptly be in bed my midnight. But we’ll talk to you beforehand with some panel thoughts.

 

Cavalletti Leaves Mullen (Updated)

We’ve received confirmation that Mullen chief digital officer Mauro Cavalletti has turned in his resignation after less than a year in order to deal with “serious family health issues” back in his native Brazil. The Mullen camp tells us that “everyone here was sad to hear the news. He’s a great guy.”

If you recall, Cavalletti and Perry Fair joined Mullen as co-CDOs last April, with the former arriving from R/GA San Francisco (where he was ECD  for three years) and the latter from an ECD gig at Grey New York. Fair of course left Mullen at the end of last year for the CCO gig at JWT Atlanta/Houston/Dallas. As of now, it appears that Mullen is not planning to immediately replace Cavalletti.

Update: Here’s a quick note from Cavalletti himself: “Leaving Mullen in this very special time for the agency makes me feel sad. However, it’s time for me to move back to Brazil as I have important personal matters to take care of there.” Cavalletti clarifies that his family is actually in “good health” (good to know) but is “asking us to be by their side.” Best wishes, my friend.

Monday Odds and Ends

-You might’ve seen this by now, but Newsweek is hyping the return of Mad Men with a retro makeover. link

-TracyLocke has expanded into India with the help of DDB Mudra Group. link

-Members-only shoe shopping site Sole Society appointed RPA as its digital media buying/planning AOR.

-Meanwhile, New York-based shop the watsons was named AOR for Manhattan casual dining chain, fresh&co.

-Ten-year TBWA\Chiat\Day vet Dana Markee and BBDO NY alum Tim Wettstein have joined Perry Fair & Co. at JWT Atlanta as creative directors (promo shot above).

-UM alum Scott Schwartz joined MEC North America as senior partner, engagement planning.

-Are these tomorrow’s young guns? link

-A new study says the internet accounts for 4.7 percent of the U.S. economy. link

-Daniel Strange, director of Funny or Die series Between Two Ferns among other things, signed to the roster of bi-coastal prodco, Uber Content.

 

 

JWT Cuts Staff in Atlanta

Nearly five months after we reported on a “housecleaning” of sorts at JWT’s Atlanta branch, word from sources familiar with the matter is that the office has had to cut more staff as part of a “creative shakeup” following the hiring of CCO Perry Fair. We’ve been told that number is under 16 and pretty much affects JWT ATL’s creative department (sources add, though, that a handful of Dallas folks outside of creative were affected as well).

Fair (pictured), if you remember, not only signed on as JWT Atlanta’s chief creative officer, but was also tasked with overseeing the agency’s Dallas and Houston creative departments as well. Prior to JWT, he and Mauro Cavalletti joined up with Mullen as co-chief digital officers for a solid seven months.

 

Wednesday Morning Stir

-After just eight months at Mullen, where he worked alongside Mauro Cavalletti, Perry Fair has split to take on the CCO post at JWT Atlanta. link

-Are these Will Ferrell Old Milwaukee ads the real deal (above)?

-Draftfcb alum Tony Valtos joined Chicago-based agency Two by Four as group account director.

-Sir Martin Sorrell might be having second thoughts about returning WPP’s tax base to London. link

-Netflix CEO Reed Hastings admits his company got “overconfident” this year. link

Cavalletti Joins Fair at Mullen

Well, it didn’t take long to find out where Perry Fair headed to. The now ex-Grey ECD is taking on the co-chief digital officer post at Mullen. Fair’s partner-in-crime will be none other than Mauro Cavalletti, former ECD at R/GA San Francisco who we were told would still be “supporting global initiatives” at the agency earlier this month. Guess the joke was on us.

Anyhow, Fair as mentioned did work on DirecTV while at Grey and apparently authored the tagline, “Don’t just watch TV, DirecTV.” In addition, the creative worked on accounts including E*Trade and the NFL and was responsible for helping Grey win digital AOR assignments for Ketel One and Hess. Cavalletti, who joined R/GA in 2008 after stints at agencies including AKQA and Organic, seems up for his new job, saying in a statement, “It’s a great time at Mullen: exciting clients hungry for inventive ideas, a talented team growing at a very fast pace, and a strong drive to innovation. There is momentum, and I am glad to be part of it. Perry and I have a desirable mission for any creative – take a team that is doing great work and help in moving it further. This will be a lot fun.” Judging by the pic above, it looks like the pair is having fun already.

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