We hear that the battle is over and that Deutsch LA is in final negotiations regarding the Sprint account, though nothing is official at this moment.
Multiple sources told us over the past few weeks that the final two agencies were Arnold and Deutsch, and this morning Arnold sent an internal memo to staff confirming that it had not won the business.
We knew as early as October via multiple tipsters that the group of five agencies competing for the business had narrowed to two and that the final round of the review would pit Deutsch CCO Pete Favat against Arnold global president Pam Hamlin, with whom he worked closely during his 13 years at the latter agency.
Sprint never confirmed any of this, though its new CEO/president Maurcelo Claure didn’t hesitate to tell all interested media outlets that the company would cancel its “Framily” plan in the interest of increasingly “simple” and “aggressive” messaging.
If true, this would be the latest, biggest win for Deutsch’s West Coast team, which won Pizza Hut over the summer before the company announced its new, Sriracha-flavored identity. Deutsch has also made multiple staffing changes in recent months, hiring ECDs from W+K as well as a new CTO.
Internal memo from Hamlin after the jump.