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Posts Tagged ‘Pete Marquis’

Poo-Pourri Drops a Load of Poo Puns in ‘Even Santa Poops’

Poo-Pourri made waves last year with the viral “Girls Don’t Poop” video introducing its toilet deodorizer with pun-filled toilet humor that went on to garner over 30 million views on YouTube. While the follow-up, “Second Hand Stink,” didn’t draw quite as much attention, the brand’s latest, “Even Santa Poops” has the potential to attract attention to the brand once more with the holiday season right around the corner.

Written and directed by Pete Marquis and Jamie McClelland, who worked on HelloFlo’s “Camp Gyno” and “First Moon Party,” in collaboration with copywriter Joel Ackerman, who was behind the original “Girls Don’t Poop” spot for Poo-Pourri, “Even Santa Poops” should prove a success. The setup is new: Santa is delivering gifts when all the cookies and milk catch up with him and he has to retreat to the toilet for relief. His stench wakes three British sisters, who attempt to blackmail him for extra gifts and inform him of the Poo-Pourri which he should be using to mask his odor. Otherwise the formula is familiar: plenty of poo puns and a quick introduction of the product as a solution. Mostly the puns are pretty clever and while some may object to the premise, others will be all too happy to gleefully share this with friends and the timing of the release works to promote Poo-Pourri as a holiday (gag) gift while people are shopping for the season.

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Zipcar/Hayden 5′s ‘Tap That’ Casts Randy Grannies and Seniors

Here’s a campaign for the Crazy Sexy Grandma files from Zipcar’s in-house creative team and the production studio Hayden 5.

It’s called, appropriately, “I’d Tap That”. Here are the aforementioned grannies watching a nice game of West Village pickup basketball:

After the jump, married people also do some tapping…

Read more

Hello Flo Scores Viral Hit with ‘First Moon Party’

When a girl lies about getting her first period, her mother takes the ultimate revenge in a new spot for tampon subscription service (yes, that’s a thing) Hello Flo.

Company founder and CEO Naama Bloom once again teamed up with Jamie T. McCelland and Pete Marquis, the writers/directors of last year’s “Camp Gyno” spot for an even funnier follow-up.

Entitled “First Moon Party,” the 2:19 video begins with a girl who is frustrated to be the last of her friends to get her period. She decides to fake it in order to become a member of the “Cherry Slush Club.” When her mother questions her about a rubylicious nail polish-stained pad, she says “What do you think it is? I’m on my ladies days.” Angered by both the lie and her daughter’s tone, the mother decides to take the ultimate revenge, and goes way, way too far. Claiming that it’s “family tradition” she throws her daughter a “First Moon Party,” inviting friends, family, and co-workers to celebrate her menarche. With activities like “pin the pad on the period,” “bobbing for ovaries,” a uterus pinata, and a “vagician” the daughter is traumatized by the party. When the daughter inevitably reveals she was lying, the mother gives her a Hello Flo Period Starter kit, followed by a pretty hilarious punchline.

Like “Camp Gyno” the spot uses humor to frankly tackle a subject all too often treated as squeamish, while also perfectly tying it to their product/service. “First Moon Party” has already proven to be a huge success, racking up almost 1.5 million views since being posted two days ago. Given its humor and relatability, that shouldn’t come as a surprise. The Hello Flo team will have a hard time topping this one, but we look forward to seeing what they can come up with next. Stay tuned for credits and a “Camp Gyno” refresher after the jump. Read more

HelloFlo Hopes to Absorb New Clientele with Video Pitch

HelloFlo has nothing to do with Progressive Insurance or Binghamton alumnus and commercial superstar Flo. Considering that there aren’t too many other common uses for the word “flo,” what we are about to describe may be one of the strangest advancements in teen health education you’ve ever come across. Or it may be genius. I haven’t decided yet.

HelloFlo is a company that offers specific packages for women based on their individual menstruation needs. Each month, a woman can choose from the Low Flo, Medium Flo, or Heavy Flo packages that arrive at her doorstep without any awkward trips to the drugstore, assuming a cycle doesn’t start early. I’m not sure how practical it is to order these materials online, but if you are that uncomfortable buying tampons and pads in public, who am I to judge?

To reach out to younger girls, HelloFlo has recently released a promotional video, “The Camp Gyno,” a nearly two-minute comedic ad created by freelance copywriter Pete Marquis (who’s doing some work for W+K at the moment) and art director Jamie Mccelland (who once worked with the former at BBDO) with production duties going to Hayden 5. The video could’ve used some more direct mentions of the HelloFlo products, but it’s funny. If girls saying the word “vag” makes you uncomfortable, you might want to mute this. Also, watch out for Joan of Arc metaphors. 12 year-olds can be strange creatures.

 

Chris Baker’s Latest Project: An Internet Intervention (of Sorts)

Our old pal Chris Baker, he of “M. Night School” and “Letterbombing” fame, has launched yet another amusing project, one that lets you call out your friends, family, enemies and frenemies for all their internet no-nos. Baker and his cohorts including his old BBDO NY chum, Pete Marquis, and designer/writer Mike Lacher, have appropriately dubbed the project “Internet Time Out.”

There are several popular time outs already listed including “You used hashtags in an email” and “You won’t stop using Internet Explorer 6.” You can pick and choose and send them to those you know who are guilty of such online crimes.¬† After all, you’re doing it for their own good.