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Posts Tagged ‘Peter Cole’

Survive the Zombie Apocalypse with Hyundai’s ‘Walking Dead Chop Shop’

When zombies invade, some amass canned foods and hide in their cellars. Others create the ultimate zombie slaying machine and blast through the rubble to save mankind. For the latter breed, Hyundai and its agency partner-in-crime Innocean have invented the ultimate piece of fantasy fodder: “The Walking Dead Chop Shop.” Through the Chop Shop app, enthusiasts can use three different Hyundai cars as their base, then add vehicular accessories like a “horde plow” or two varieties of razor wire.

Host Veronica Belmont introduces the app and interviews people about their ideal car in “Conversations About a Zombie Survival Machine.” People (okay, men) seem to be filled with enthusiasm when they consider the question: Cattle Gun or Flamethrower?

In-app, they don’t have to make a choice, and aspiring zombie fighters can create as many machines as they want. One winning design will be transformed into the real thing. This does nothing for me, but judging by the 14,000 entries and level of appreciation in the videos, The Walking Dead fans will give this campaign legs.

Credits after the jump

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Wednesday Odds and Ends

-Good Karma $1, a film co-produced by Alex Bogusky and his FearLess Cottage along with Kids at Play, has been accepted into the DC Shorts Film Festival. link

-Chicago-based, Publicis Groupe-owned performance marketing agency Performics recently held its second annual Community Performance Day. Here’s a recap. link

-Speaking of Chicago agencies, AbelsonTaylor manager of integrated production, A/V Mitch Apley won big at the Chicago 48-Hour Film Project. link

-In an effort to boost its digital department, Hyundai’s SoCal-based agency of choice Innocean hired a few folks including R/GA SF alum Peter Cole as VP, director of creative technology. In addition, Innocean welcomed Uwe Gutschow, founder of Saatchi & Saatchi South Africa’s digital division AtPlay, as VP, digital engagement and strategy director.

-Shoe designer Brian Atwood will have to nix the orgy idea if he wants to get an ad on New York’s Taxi TV. link

-JWT New York and Macy’s turn Yes, Virginia into a musical. The latter company will also award 100 eligible schools a $1,000 production grant to help offset costs of staging the play. link

-Fallon is trying to find a bone marrow match for digital account supervisor Eric Gilseth, who is fighting Stage 4 Lymphoma. Along with a National Marrow Registry drive at its offices today, the Minneapolis agency has also launched a website to donate. They’re still over a grand short of their goal so feel free to chip in and help a good cause. link

-Google has given its AdSense interface a facelift. link