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Posts Tagged ‘Peter Kain’

‘Johnny Football’ Goes Lululemon in Snickers Spot

Since this is pre-football week, here’s a BBDO ad for Snickers that tells us that Johnny Manziel is trying to improve upon his personal “brand” after a rough start.

Rather than simply sweating because he was pick #22 in the first round of the draft, he’s sweating here because he has yet to meet his daily calorie count.

Manziel also stars in a new Nissan ad launched today, but we have to wonder whether he will become the celebrity he was born to be given the fact that he’ll be watching the season opener from the sidelines.

Maybe he just needs to serve as the butt of the joke in his next ad.

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BBDO Loves the 90s for Twix

On the EOD Throwback Thursday tip, BBDO launched a new campaign for client Twix today, drawing on those parts of the 90s that so many of us are trying to forget. Taglines:

“Your favorite bars, bite-sized”

“Why didn’t we think of these years ago?”

Now, remember when your phone and your Internet connection were inseparable…and not in a good way?

After the jump: how much canned food did you have stored in your basement on December 31st, 1999?

Be honest…

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Snickers Plays What-If in Two New Commercials

To promote Snickers Bites, BBDO New York went retro. Bites give hungry customers a bag full of tiny pieces of Snickers bars, a pretty big switch for the consistent candymaker. But what if Snickers had thought of the idea decades ago?

There are two spots, “Intercom” and “Leisure Suit,” that attempt to answer the question, showing goofy scenarios dated to the 70s about follies that prevented Snickers employees from making Bites many years ago. “Intercom” is clearly the better of the two, as a forgetful man with some vague decision-making responsibilities at the company tries to tell his secretary to remind him to create Bites. Unfortunately, there’s static, which the secretary blames on the Soviet Union. “Leisure Suit” is little more than 30 seconds of lazy guys in afros pretending to be stoned. There’s no reason for the laziness, and the jokes are dumb. However, the premise does lend itself to future self-contained episodes, so BBDO can always take a mulligan and create some better spots in the future. ”Leisure Suit” and credits after the jump.

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BBDO, Twix Encourage More Right Twix Vs. Left Twix Feuding

BBDO’s latest spot in its feudal Twix campaign, “Break Room,” continues to stoke the feud between left and right Twix.

In the spot, a worker in the left Twix factory wonders what a right Twix tastes like. As he takes a bite, a camera zooms in on him and a tube ejects him from the factory, presumably to the right Twix factory. Viewers are encouraged to “Try both. Pick a side.” I’d like to see a more in-depth discussion of the differences between the left and right Twix factories. Are the factory conditions really all that different? Is one more sanitary than the other? Who started this feud? Come on Twix, give us something to work with here.

This fight-stoking campaign seems flat out irresponsible. Why do you have to give us something to fight about, Twix? This could lead to ongoing feuds that rival the east coast vs. west coast battles of the 90s. Can’t we all just get along? Credits after the jump.  Read more

Snickers Drops Down the Celebrity Hierarchy with Kenny G

Betty White, Joe Pesci, Robin Williams, and… Kenny G. Aside from picking the most odds-and-sods group of entertainers out there, Snickers and BBDO New York have a knack for choosing celebrities with just enough relevance for the “You’re not you when you’re hungry” campaign. The title for best Snickers jokester is a toss-up between White’s roughhousing football player and Pesci’s whiny wingman. The latest spot, “Cards,” won’t top its predecessors, mainly because Kenny G doesn’t speak throughout the whole clip, but you can always lose yourself in his patented melancholy saxophoning.

It’s strange to think that the first ad with White came out over three years ago, but these spots seem to have enough social support to keep on kicking, even as the celebrities get less celebratory. Maybe for the next one, BBDO could get all four celebs in one room at the same time – a group of hungry people who all need to eat Snickers. That way, we could get Pesci to look at Kenny G and unleash a “Who is this fuckin’ guy?” tirade. Everybody wins, even Kenny G, since he’d be in two commercials in the past decade instead of one. Credits after the jump.

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FedEx Wants to Be Your New Holiday BFF

You have a lot of choices for speedy package delivery this holiday season. And, if you’re the kind of person people describe as “manic,” “spazzy,” or “downright insane,” FedEx desperately wants you to consider their service for all your gifting needs.

A trio of new 15-second spots from BBDO NY depicts the worst holiday shoppers among us. We have the guy who realized at the last-minute that he should send a gift, ANY gift. We have the poor woman in a sleeping bag, camped outside a storefront with the hopes of scoring a sweet deal. We also have the neglectful dad, who allows his daughter to sit on the lap of a complete stranger at his local FedEx location. Depressing? Sure, but isn’t that feeling of overwhelming hopelessness as much a part of Christmas tradition as warm eggnog and predictable disappointment?

Credits, and the final spot, follow after the jump.

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Yes, Golf Even Appeals to the Most Confusing Metal Band in the World

 

A couple of these spots slipped into the tips box last night and now we’re being told it’s to promote the fact that FedEx is an official sponsor of the FedEx Cup. Wow, well consider our minds blown. Anyhow, this latest round from BBDO New York is somewhat humorous, well at least the majority of it is, including the ad above. We’re not sure if they’re supposed to be Slipknot, Kiss, Slayer, Mayhem or all of the above, but the only things that are missing here are several empty Jagermeister bottles strewn across the room. Well, of course, they’re golf fans despite their outer appearance, so perhaps they’re the more polite bunch and recycled their bevvies. Whatever, we’re getting on a tangent but “Check-In” below is our other fave from the bunch. Check out the third spot and credits after the jump.

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BBDO, FedEx Once Again Infiltrate NFL Week 1 Coverage

If you happened to catch any NFL games since the season kicked off on Thursday night, you probably saw any one of three or four FedEx ads that’s part of a new brand campaign from BBDO NY, which aims to emphasize its client’s “customer solutions including healthcare, automotive, small business and sustainability.” The spot called “Hollywood” (above), which boasts FedEx’s ability to, yes, deliver bovine heart tissue in time for surgery, seemed to get the most airplay from our point-of-view. But maybe it was the one below or either of the two after the jump that deserved more rotation–though none of this year’s FedEx spots really elicited a chuckle or two like last year’s “Exchange Student” effort that also launched during the NFL’s opening week. Check out two more from the 2011 campaign (wait, is that Bodie from The Wire as the FedEx guy in the spot called “Two-Sided”?) as well as credits for the various spots after the jump.

 

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