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Posts Tagged ‘Peter Rosch’

Mullen Names New Top Creative in LA

353606cMullen has named Margaret Keene executive creative director of the agency’s Los Angeles office, AdAge reports.

Keene comes to Mullen from Saatchi & Saatchi Los Angeles, filling a role left vacant since the departure of Peter Rosch late last year. She will report to Mullen’s North America Chief Creative Officer Mark Wenneker.

Keene joined Saatchi & Saatchi in 2011, where her work included multiple campaigns for Toyota. Prior to Saatchi, Keene spent over a decade at TBWA\Chiat\Day, arriving as an art director in 1996, and eventually working her way up to group creative director. While at TBWA\Chiat\Day she worked on brands including Apple, Nissan, Levi’s, Kinko’s, Taco Bell, ABC and Shutterfly. Mullen opened its Los Angeles office in June 2013, following winning the Acura business in March of that year. Read more

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We Hear: Cuts at Mullen…

mullen-ogWe’ve heard your whispers–which turned into shouts this morning–regarding changes at Mullen.

Los Angeles ECD Peter Rosch left the agency several weeks ago, and one tip names CCO Mark Wenneker as his replacement.

Multiple reports place the total layoffs that occurred yesterday in the 15-20 range; these cuts appear to be based strictly or primarily in the agency’s Boston office.

We’ve received no official word from Mullen, but based on the volume of helpful hints we assume that a basic restructuring followed Kristen Cavallo‘s recent promotion.

Updates to follow if/when we get them.

Monday Morning Stir

 

-Following a one-month review, TDA_Boulder has succeeded San Francisco-based Mortar as agency of record for Denver-based Regis University. TDA will handle both strategy/creative and media.

-Mullen is apparently targeting Mark Zuckerberg and his ilk in its debut campaign for Acura dubbed “Made for Mankind” (Vine teaser clip here, credits after the jump) link

-In case you missed all the shenanigans, here’s your full Cannes Lions 2013 winners list. link

-Hostess snack fave Twinkies will return to shelves on July 15. link

-Jonathan Gardner, director of comms at cloud marketing platform Turn, tells us why “mobile advertising must not stand alone.” link

Read more

Mullen ECD Rosch to Lead Acura Biz in LA

After spending the last nine months working out of Mullen’s Boston HQ, Peter Rosch is heading to the agency’s L.A. office to serve as executive creative director and lead day-to-day creative efforts on the Acura business. Mullen, of course, won the Acura account as part of the big Honda decision back in March and according to the agency, Rosch played a key role in securing the win. Prior to Mullen, the new Acura ECD spent a year at BBH NY (actually his second tour of duty at the agency), where he perhaps most notably penned the now-beloved “Susan Glenn” spot for Axe.

Along with his two decades in the ad biz, during which time he’s also held senior creative roles at the likes of BMB and Lowe & Partners Worldwide, Rosch is an author whose  My Dead Friend Sarah: A Novel was published last year. Now as an ECD at Mullen L.A., Rosch will lead the creative unit in an office that’s projected to house over 80 staffers by year’s end.

Here’s BBH NY ACD & Friends’ 48 Hour Film Fest Contribution

We’re still not sure quite what to make of this short film called “Pickle,” but it comes to us from BBH New York copywriter Katie Facada and ACD/copywriter and author Peter Rosch, who corralled several of their agency colleagues to take part in front of camera and behind-the-scenes for his contribution to the 48 Hour Film Project. Rosch, who directed this effort and also currently serves as a scribe on campaigns for Axe, Weather Channel and UNICEF at BBH, gives us a quick tale about a young chap who looks like a bit like Shia LaBoeuf and appears to be trying to make amends of some sort.

But, it’s not going quite as planned. Perhaps it’s part of a 12-step program, which makes sense considering that Rosch himself tells the tale of his recovery from alcoholism when commenting on his first book, My Dead Friend Sarah: A Novel. Cant’s gripe too much considering the timeframe Rosch and crew were given. Prior to BBH, Rosch worked as a senior creative at the likes of BMB, Lowe & Partners and BBDO.

Monday Odds and Ends

-After a review that involved eight agencies, Moet & Chandon USA has finally tapped brpr as its national digital AOR.

-Leo Burnett NY has teamed up with the Village Voice to expand the “New York Writes Itself” series. link; link

-Returning BBH NY creative Peter Rosch has written a novel. link

-The digital design tournament that is Cut & Paste has announced its London champs (recap above). link

-A Woodbridge, New Jersey agency called Sawtooth Group is moving to Red Bank. link

-SS+K and Bajibot teamed up to created a “PhotoBomb” Facebook app for Kraft’s MiO. link

-Meanwhile, Energy BBDO does its own Facebook work for SC Johnson’s OFF! link

-TBWA Worldwide’s chief communications guy Jeremy Miller has split for the EVP/chief communications officer gig at McCann Erickson NY.

-HUGE CEO Aaron Shapiro likes to “travel light.” link

-Wall Street is no fan, apparently, of Research in Motion. link