TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Peyton Manning’

Paul George Stars in New, Cheesy Papa John’s Spot

Papa John’s is releasing a new ad promoting their Sweet Chili Chicken Pizza today starring Indiana Pacers all star Paul George alongside Papa John’s founder, chairman and CEO, John Schnatter. While John’s named Grey its national agency of record back in February, this spot comes to us via ZGroup, an arm of Zimmerman Advertising.

The cheesy spot features typically terrible acting from Schnatter, who trades lines with George. “Here’s how I make my dough,” George retorts, before the spot cuts to footage of him dunking. “Sweet,” says Papa John, “like my new Sweet Chili Chicken Pizza,” in some of the most transparent copy we’ve seen in awhile. In a surprise move, George then dunks his slice in one of Papa John’s artery-clogging dipping sauces. The spot is the latest in Papa John’s line of sports-themed advertising that in the past has included the likes of Peyton Manning and Joe Montana. It’s a shame they couldn’t go a less obvious route with the Pacers star, but the Papa clearly likes to play it safe. The new ad will run nationally on cable entertainment and sports channels, as well as syndicated shows, until May 11th.

“Papa John’s is about fresh new tastes, which is why we love our partnership with Paul George,” said Schnatter in a painfully rehearsed statement. “Paul brings a fresh approach to basketball as one of the game’s new stars, which works perfectly with Papa John’s because new and fresh is the message we’re delivering with our partnership and with our new Sweet Chili Chicken Pizza.”

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now! 

Girl Slobbers on Sausage in Carl Jr’s ‘Banned’ Super Bowl Spot (Updated: With CKE Statement)

Ten years after Janet Jackson‘s “Nipplegate” fiasco (and 55 years after “The Day Music Died,” which reminds of simpler times when people were better at naming things), the Super Bowl has become one of the least controversial broadcast TV events. This year’s spots were, in two words, pretty dull. This morning, water cooler talk centered around what was perhaps Peyton Manning‘s worst performance in his storied career, with a few words spent on an adorable puppy befriending horses for Budweiser. Even GoDaddy, America’s idiot PG-rated smut peddlers, were commended by critics for this year creating a spot that was more about a harmless joke than it was about visiting their website to see if Danica Patrick really got naked. Booooorriiiinnnnnggg.

Now, imagine a world in which the above apparently “banned” commercial from Carl’s Jr. ran last night. Would that world be much different from the one that we currently reside in? Well, no, not really. But, at least some group of oversensitive moms in some rural town would have protested this commercial. I mean, do their five-year-olds really need to know that the world is a scary place where scantily dressed cowgirls suck on massive sausages for minutes on end without taking a bite? What about when that mayo or butter or whatever drops slowly onto her left breast? One might say it’s suggestive of semen, dripping slowly off of a large penis getting sucked off at a ranch. Yes, one might.

As for the origin of this spot, we’ve reached out to 72andSunny who tell us the spot was definitely not from them. Also, last we heard, Carl’s Jr. doesn’t make a breakfast sandwich with a comically large sausage stuck in its center. So, we assume it’s some prankster doing it on spec somewhere because he or she was bored. But, in the meantime, we’ll just pretend that this actually ran during the Super Bowl, and that we had something…ANYTHING…more to talk about today.

 

(Updated): We have no a brief statement from CKE Restaurants’ brand’s Carl’s Jr. on the spot:

On behalf of CKE Restaurants, Inc., parent company to Carl’s Jr. and Hardee’s restaurants, They say imitation is the sincerest form of flattery. But, we had nothing to do with this spoof ad.’”

 

 

TBWA\Chiat\Day LA Celebrates Peyton with ’51 And Counting’ for Gatorade

TBWA/Chiat Day celebrates Peyton Manning breaking the NFL single-season touchdown record with an inspirational campaign for Gatorade.

At the heart of the new campaign is the thirty second spot, “51 And Counting.” The simple spot shows photos of Peyton unleashing each of his 51 touchdown passes, set to inspirational narration about ignoring those who tell you what you can’t do. It’s a timely response to Manning’s record-breaking season, and the association with Peyton is sure to win Gatorade some points with fans. That TBWA/Chiat Day couldn’t follow up the last photo with footage of the record breaking pass being completed is something of a letdown, but I imagine logistical/legal concerns are to blame. The campaign also includes a celebratory print ad in Sports Illustrated, congratulating Manning on winning the Sportsman of the Year award “by painting a picture of what it means to win from within using only words and Manning’s number, 18.” Stay tuned for the print ad, and credits, after the jump. Read more

The Manning Brothers Flex Funk For DirecTV

 

On the football field, Peyton Manning runs the Denver Broncos with a robotic efficiency fitting of a man with a giant, shiny forehead. His younger brother Eli roams the sidelines for the New York Giants with the mopey glare of a six-year-old who wants to pick his nose but can’t because cameras are watching. Usually, the funniest thing about the Manning brothers is that they’re so unfunny. They’re stiff and white. But every once in a while – don’t forget the acclaimed “Football Cops” – they unleash some comedy genius for a football-related commercial.

The newest addition to the Manning oeuvre is a fake R&B music video created by Grey for DirecTV and NFL Sunday Ticket. #footballonyourphone. Remember that hashtag. It’s going viral, because a company that deals with an incredibly popular sport got two huge stars to subvert their normal personalities and completely buy-in to a goofy campaign that could’ve been an abandoned Lonely Island digital short. In the first 12 hours or so after it hit Youtube, the clip reared in 100k views.

Everything about the spot is smart, right down to the tiny Archie Manning cameo and the best/worst hair design you’ll see this year until American Hustle, starring Bradley Cooper’s curled terribleness, hits theaters. Peyton may be known as the more gregarious of the two brothers, but Eli is a vastly underrated comedian in his commercials. He ends up stealing this show with some odd riffs on milk, blouses, and Alexander Graham Bell. Pay attention, brands: This is how you go viral.

Chris Paul, Cliff Paul Return for State Farm

From Translation comes the second installment of the Chris Paul/Cliff Paul State Farm saga, which will make its TV debut tomorrow night.

If you recall, Episode I (the entire premise of which rested on a pun about the word “assist”) premiered during the NBA’s Christmas Day games. This obviously isn’t the first time we’ve seen a professional athlete star in State Farm campaigns, but what Translation realizes that DDB Chicago doesn’t is that having a professional athlete actually attempt to deliver lines and, well, “act” isn’t the best idea. I’m a Packers fan through and through, which is why it made me so unbelievably uncomfortable to watch Aaron Rodgers totally bomb during those “Discount Double-Check” ads. Seriously, the dude was out-acted by a bunch of preschoolers.

Unless you have Blake Griffin or Peyton Manning at your disposal, just dress up your professional athlete in funny clothes, offer 3-5 variations of the site gag, and don’t ever give them lines. Hey look, it’s Chris, er, Cliff Paul wearing funny glasses and a dapper suit and an argyle sweater. Haha, so silly. See how easy that was? Now I want to watch more. Credits after the jump.

Read more

Thursday Morning Stir

-Optimedia appointed former OMD exec Jason Hoffman to the newly created position of SVP, digital, which calls for him to oversee the agency’s New York digital ops and work with clients including the BBC, British Airways, Pizza Hut and Purina.

-Ex-Arc London managing director Diana Cawley has joined Cheil Worldwide as head of global retail.

-The makers of Spam have decided to fork over a cool $700 million to purchase Skippy peanut butter from Unilever. link

-The president of Argentina brings up the Falkland Islands in a strongly worded newspaper ad directed at British Prime Minister David Cameron. link

-For those who are tired of the “hilarious” banter between Peyton Manning and John Schnatter in those Papa John’s ads, there’s always the more fun Russian version featuring a couple of NBA ex-pats (above). link

-Mondelez, the company formed as the result of Kraft splitting into two, has announced the nine selected start-ups which will be participating in its Mobile Futures program. link

Eli Manning Continues Quest to Be Most Commercial-Friendly Manning Bro

Now that Peyton Manning is back in the spotlight after spending a year recovering from neck surgery, who knows if he’ll reclaim his title as advertisers’ Manning of choice. In the meantime, brother Eli continues to expand his acting oeuvre by starring in a series of ads for BankPlus, a chain of banks located throughout Mississippi (considering he did play ball at Ole Miss, we say it’s appropriate casting). The “aw shucks” charm we’ve come to know from his interviews and in ads for Toyota, Oreo Double Stuf and now DirecTV shines through in this campaign, which debuts on Sept. 1 and begs the question, “What if Eli Manning never played football?” Check out the second spot below and credits after the jump.

Read more

Visa, Ned and a Trip to the Super Bowl

On any other year, your credit card company offering you a trip to Indianapolis on February 5 might not seem like a big deal, or even appealing. This year, it’s a totally different story, as Indianapolis’ Lucas Oil Stadium becomes the stage for Super Bowl XLVI on that very night. At the beginning of the year, who would’ve thought that by mid-season we would know that the hometown Colts have absolutely no shot of playing in the big game? Despite a Peyton Manning-less “lost year” for Colts fans, it’s nice to know that the city will still find a reason to celebrate on February 5 (and perhaps again in late April, when the Colts might have a shot at drafting 2012′s “sure thing,” Andrew Luck).

To celebrate, Visa is giving one lucky cardholder 10 tickets to the big game. And, if the above Wes Anderson-esque spot from TBWA (that’s actually directed by Stacy Wall) is any indication, that lucky winner could find opportunities for new friendships, embarrassing old friends, and eloping with the office crush in the “Racing Capital of the World.” Along with the gentle, calming narration of Morgan Freeman that America has come to value as much as apple pie, baseball and the Right to Bear Arms, it doesn’t get more red, white and blue than this spot from Visa. And, as residents of Baltimore surely know, there’s nothing quite as gratifying as making a die-hard Patriots fan wear the helmet of an opposing team. It would only be sweeter (and more timely), if that Patriots guy was a Redskins fan.

So, on this devastatingly sad and disheartening day for American football fans around the country, let’s find comfort in knowing that although college football is perhaps seeing its darkest hour ever, we still have the NFL to lift us up. And, hey, how ’bout them Packers? Check out more Ned-ventures here.

Sony Cams Work Wonders in India, Thailand

With their shipwreck-hunting mission seemingly accomplished, 180LA and Sony have returned to the surface and are turning their advertising focus to some of the latter’s non-Vaio-related products, specifically Sony cameras including the Cyber Shot. Above and after the jump, you can see two different spots shot in two different countries by Biscuit Filmworks director Christopher Riggert.

From the looks of the top spot, “Family Vacation,” everyone in the motherland of yours truly is captivated by every move a Sony HD camera-wielding tourist and his brood make, and are even willing to sit through and enjoy their footage after. Sigh. Well, at least the authentic Mumbai, Pune and Nashik  landscapes are worth looking at. As for the second spot, dubbed “Take Control,” Riggert and company moved locations to Bangkok, which is hardly recognizable amidst the cover of darkness but a bit more intriguing than its counterpart nonetheless. So, with football season around the corner, is it safe to say we can expect Sony and 180 LA to shift gears again and bring back a recovering Peyton Manning for the next teamup?

Read more

Wheaties – ‘I Got My Own Spoons’ (DJ Steve Porter Remix)

Is “I got my own spoons” the next advertising catch phrase to sweep America? Wheaties certainly hopes so, and who better to get this off the ground than Kevin Garnett and the face of all things that require a professional athlete endorsement, Peyton Manning.

Why does Peyton have his own spoons? We never really find out, but as one of the official “creators” of Wheaties FUEL, along with KG, Albert Pujols, Bryan Clay and Hunter Kemper, he gets free reign to do whatever he wants.

Okay, it’s a remix video, and anyone with a basic knowledge of Final Cut and a YouTube account can make these in under a day. But, hey, just as Muggles (non-ad folk) still think flash mobs are cool, so too do they find remix videos interesting. Look at the comments on the video and the over 52,000 views its racked up in little time. After all, this DJ Steve Porter chap is behind such viral remix classics as Allen Iverson‘s “Press Hop,” Randy Moss‘ “One Clap” and Vince Offer’s “Slap Chop Hop. “We’re just hoping Wheaties next remix video might feature Brett Favre and Anthony Weiner.

NEXT PAGE >>