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Posts Tagged ‘Pim de Koel’

Mustache and Pim de Koel Claim ‘Everything Hip…is from Holland’

As the first installment in Mustache’s “The Original Cool” campaign, “Holland. The Original Cool” approaches one million views on YouTube, the agency rolls out its followup, “Everything Hip…is from Holland!” (along with a newly launched Tumblr).

The spot, also featuring Pim de Koel, explicitly targets hipsters, in a way that is occasionally cringe-worthy. “Everything Hip…Is From Holland” highlights Amsterdam’s trendsetting love of bicycles and townhouses, along with its wealth of “Quirky Hipster Stuff,” like old hats, fancy restaurants, boats and organic markets. Perhaps the ad would be more effective without the hipster pandering and textual interruptions; the video is well put together, and images of Amsterdam really do a pretty good job at advertising on their own. Besides, do you really need to entice hipsters to visit a place with endless bicycles, legalized prostitution and cannabis cafes? 

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Holland Wants to Show You Why It’s a Cool Country

Pim de Koel is not the most interesting man in the world, but he may be interesting enough to make you want to travel to Holland. Koel headlines a new Dutch travel spot, “Holland. The Original Cool.” that was put together in a joint effort from Mustache, the Netherlands Board of Tourism and Conventions, KLM Airlines, Schiphol Airport, and Amsterdam Marketing. The commercial focuses on how Holland is fun, quirky, pretty, forward-thinking, artsy, and generally better than wherever you live. They also like to say Van Gogh in thick accents. I can’t argue against their sophisticated European sensibilities, Holland is cool. You should visit there just so you can meet the one old, bitter Dutch dude who doesn’t speak English. And there’s no need for weed jokes or Red Light District quips, because Pim keeps it clean. The pitch has worked thus far, racking up close to 125,000 views in only one day (see how it’s blown up this week on Reddit after the jump).

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