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Posts Tagged ‘PJ Pereira’

Gus Johnson, Bill Raftery Are Here to Yell, Make You Feel Nauseous for FOX Sports

From Pereira & O’Dell New York comes a new spot already being hailed by SB Nation as “weird” and “gross.” Starring FOX Sports’ Big East basketball commentators Gus Johnson (who FOX has been marketing as an overly loud spaz, as though that was a good thing) and Bill Raftery (who announced he was bringing his trademark nonsensical “onions!” catchphrase from ESPN to FOX in November), the spot imagines what it would be like if this odd duo was to analyze childbirth.

In addition to SB Nation‘s glowing review, Sports Grid is boldly declaring the spot an “early contender for worst ad of the year.” But don’t just take their word for it! “Terrible commercial. A bit disturbing. Not funny,” says one YouTube commenter. “Fire the idiot who approved this commercial,” says another! Well, you know what they say: When Gus Johnson pounds a desk and causes a newborn baby to come rocketing out of his mother’s vagina, you’re bound to get a big reaction. Credits after the jump.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Pereira & O’Dell Flies Into Birdbnb for Debut Airbnb Work

Pereira & O’Dell nabbed creative duties for Airbnb in September, and three months later, the San Fran shop is launching Birdbnb, their first campaign for the global travel renting company. To supplement Airbnb’s colorful site full of rental options, Pereira & O’Dell created a conceptual platform where artists built 50 birdhouse-sized renderings of actual listings. The finished products will be on display in Audubon Park in New Orleans December 16-22.

The official name of the campaign is “Every Traveler Deserves a Home,” and the 2:10 cut of the above video feels very homey, which is probably the best compliment I can give a travel rental commercial. The 4:30 version drags a bit, kind of like that nice older lady who rents you a room but keeps talking your ear off about topics you don’t care about (2:10 version here, FYI). She’s still kind, but you want to tell her to keep it brief, since, after all, you are the customer. However, selling this type of service does not lend itself to easy choices for advertising, and this effort finds a way to tell a story that makes travel rentals personal.

Credits bookended by some behind-the-scenes videos after the jump.

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PJ Pereira Taps Gilberto Gil to Narrate the Trailer for His Tome, ‘The Book of Silence’

PJ Pereira, co-founder of agency Pereira & O’Dell, — whose work includes some recent, solid work for Skype, the purported “first social media film” and this classic stop motion Lego ad — has published the first book, The Book of Silence, in a trilogy entitled Gods of Both Worlds.

The Book of Silence will be available in stores November 25th, and Pereira & O’Dell teamed up with Laundry! Design & Animation to create a book trailer. (In case you weren’t aware, book trailers are now practically mandatory.) The trailer features an original track by Brazilian singer Otto, with percussionist Pupillo, and guitarist Andreas Kisser (of Sepultra); as well as narration by the legendary Gilberto GilThe Book of Silence centers around the prophet Orunmila, who finds his divination tools have suddenly gone silent, and a young journalist in Sao Paulo. In the book “mythical kings, queens and warriors like Ogum, Shango, Oshosi and Iansan work alongside modern day mortals to rescue the 16 princes of fate in a surprising and original narrative of West African gods and goddesses worshiped in some regions of Brazil today.”

If you watched the trailer for The Book of Silence and thought, “Wow that looks like it could be a movie,” you’re not alone. A movie deal has already been negotiated “with The Alchemists’s Mauricio Motta, who bought the rights and the franchise in Brazil and the U.S.” It will be produced by Disruption Entertainment, the company behind Pacific Rim and The Bourne Trilogy.

Pereira will embark on a Brazilian book tour starting in Sao Paolo on November 25th, with dates in Brasilia and Rio on the 27th and 28th. Credits after the jump. Read more

Pereira & O’Dell Asks, ‘Where in the World is Mike Cory?’ for Skype

San Francisco-based shop Pereira & O’Dell switch gears from their tearjerking “Stay Together” campaign with their latest spot for Skype, “Rerouted: A Skype Travel Challenge.”

For the spot, Pereira & O’Dell chose a travel blogger, Mike Cory, who they gave the impression was recruited for a travel blog. Instead, on November 12th, they dropped him off at Instanbul without a clue as to where his next destination will be. To get home, he will be given a series of clues that he must piece together along with a Skype audience. His goal is to be home for Thanksgiving in an attempt to fulfill a lame “Turkey to Turkey Day” pun. Mike is powered only by Surface Pro 2, Windows 8.1, Skype, and the help of his audience. Without an engaged audience Mike could, presumably (but come on, not really), end up lost somewhere. It’s an interesting approach that should appeal to geography buffs the world over. Think of it like a real-life “Where in the World is Carmen Sandiego,” but without all the stolen cultural artifacts and punily-named villains.

If you’d like to become part of the “Rerouted” experience, you follow Mikes progress at @SkypeMoments or Skype him directly at mike.corey8. Check out the official rules at skypererouted.com and help Mike crack the clues via Skype, Facebook, or Twitter with the hashtag  #reroutedclue. Credits after the jump.

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Pereira & O’Dell Shows the Power of Skype with ‘Stay Together’

The onion alert is in full effect. Skype has been promoting their global capabilities with a “Stay Together” campaign produced by Pereira & O’Dell, and the fourth video in the series, “The Born Friends Family Portrait,” is a smart showcase of the program’s utility. Two girls, Sarah from Indiana and Paige from Auckland, were both born without fully developed left arms and formed a long distance friendship over the years. Sarah and Paige are now teenagers, and as you can see in the accompanying clip, finally met in-person. It’s touching and respectfully filmed.

The three prior videos cover similar stories – a father talking to his family still in Africa, a zookeeper in America keeping tabs on an animal family in Australia, and a two young cousins (common theme) closing the gap between Brazil and America. We should probably expect more tearjerkers from Skype, because these are the kind of tales that sell themselves. No misdirection or exploitation, just a documentary setup that has the right kind of appeal. Credits after the jump.

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Monday Morning Stir

-U.K.-based, CHI & Partners/GroupM joint venture m/SIX has opened up shop in NYC. The Big Apple branch of the media agency will be led by David Stopforth.

-The first batch of nine overall jury presidents have been announced for the next Eurobest fest, which will include BBDO chairman/CCO David Lubars, who will preside over the  Film, Print, Print & Poster Craft jury and the Integrated jury, and Pereira & O’Dell co-founder/CCO PJ Pereira, who will chair Branded Content & Entertainment. link

-Lionel Messi apparently shows his love for Tron in a new spot for Adidas (above). link

-Indie agency SelectNY has appointed Code and Theory alum Suzanne Hader as head of digital strategy for its New York office.

-Media/technology outfit Popsugar has hired Eileen Carty as VP of national sales.

-Orange County, CA-based agency Rauxa has appointed Jeff Nicosia as creative director.

Intel, Toshiba, Pereira & O’Dell Make Alien Movie to Sell Computer Processors

About a year ago, Intel and Toshiba partnered together with the help of Pereira & O’Dell to create “The Beauty Inside,” a so-called “social movie” that paired not-quite-movie stars Topher Grace and Mary Elizabeth Winstead as two young actors who can’t believe that this is where their careers have taken them thus far. The big budget online film was apparently effective enough at whatever it was trying to do to spawn a spiritual sequel, “The Power Inside,” starring Harvey Keitel as a guy you kind of feel sorry for until you you consider that he’s still finding work at his age.

As a press release tells us, the heavily product integrated plot will consist of “An alien invasion by a race of extraterrestrial moustaches and unibrows who take over the upper lips and eyes of people around the world. The main character is Neil, who together with his friends and the help of technology discovers his inner strength to defeat the moustache and unibrow invaders called Uricks. Intel-inspired Ultrabook™ devices by Toshiba play an important role in Neil’s journey of self-discovery.” We assume “inner strength” and “Intel-inspired Ultrabook™ devices by Toshiba” are pretty interchangeable in this scenario.

Similar to its predecessor, computer processor fans every can be part of the film by interacting with the protagonist via Facebook. Users can also upload a photo of themselves, edit that photo with a moustache and unibrow, and reach self-actualization after the process is completed. Credits after the jump.

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If Bottles Could Talk: Keep America Beautiful Personifies Recycling

The press release for the new 60-second recycling spot from Keep America Beautiful, the Ad Council, and Periera & O’Dell states that the average American generates 4.4 pounds of trash per day, but only recycles 35% of that output. It’s unclear whether that means 35% of all recyclable trash is properly recycled rather than 35% of all trash, but the creators of the campaign don’t seem too concerned with stats. After all, people probably won’t respond to numbers.

Periera & O’Dell have decided to redirect the campaign with an emotional tilt, turning an empty plastic bottle into a protagonist that thinks and talks – through voice-over, thankfully. The result is a corny, yet necessary plea to viewers who should be recycling more. Credits after the jump.

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Pereira & O’Dell Reveals the Strange Lives of Scrabble Tiles

It’s always refreshing to see a TV spot that breaks the mold of how a certain type of product can be marketed. Not that I’m saying Pereira O’Dell and prodco Biscuit Filmworks’ newest campaign for Scrabble is revolutionary, but I think if we ever hear the phrase “board game ad,” most of us have an pretty set idea of what it looks like, no matter what game is being advertised.

Well, it looks like two things happened here. First, Pereira & O’Dell creatives decided to think quite far outside of the box and presented this concept to Mattel. Then, probably quite surprisingly, Mattel decided to approve a hell of a budget. Now, we have a campaign that take us away from the smiling family sitting around their dining room table and into the world of Scrabble tiles. And, if you ask them, there’s nothing quite like being “Blank.”

Because I’m a bit of a sad bastard mess this Friday afternoon, this “Lonely Q” spot struck a nerve with me. Let’s just say, I’ve never before sympathized with the letter Q for any reason. But, things seem to work out for him, and maybe all it takes to get back on your feet is the ability to sit down, meditate over a friendly game of Scrabble, and remember how to be yourself. But, then again, I’m probably reading into this a little too much.

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Branded Film ‘The Beauty Inside’ Combines Star Power, Social Media


To promote the Ultrabook, Toshiba and Intel have partnered to create a new “social movie,” a film that blurs the lines between web series, traditional feature film, and social media-driven interaction.

“The Beauty Inside” is a movie about Alex, a guy who wakes up looking like a different person every day. Then he falls in love and it becomes a problem, because what girl is going to be down with a wrinkly old man one day and a beautiful, lithe woman the next? It’s a fitting plotline for a social movie, because it leaves space for real people to act as Alex.

To find those real people, Toshiba and Intel are hosting auditions on their Facebook page. From July 24 to September 13, aspiring actors can submit photos and videos for a chance to be in “The Beauty Inside.” As with anything social, more sharing and likes increases an actor’s chance of getting featured.

On August 16, Toshiba and Intel will show the first of six episodes on their Facebook page. The audience will be invited to share their input and encouraged to keep auditioning as the story unfolds.

This project seems like a solid combination of vital entertainment factors. “The Beauty Inside” features one familiar young celeb, one up-and-comer (Topher Grace and Mary Elizabeth Winstead, respectively), and will be directed by Drake Doremus, a man with Sundance clout. Viewers can easily get involved and have input in the plotline when they audition, and they’ll then spread the news to their friends and followers. This may be an elaborate creation for some simple product placement, but a branded movie with both star power and shareability seems likely to succeed.

Credits after the jump.

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