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Posts Tagged ‘Reggie Watts’

The VIA Agency Clicks Clean with Reggie Watts for Greenpeace

The VIA Agency tapped comedian/musician Reggie Watts for a new Greenpeace campaign, called “#ClickClean,” promoting a green energy-powered Internet.

As you might expect from Watts’ involvement, things get pretty strange. In “Animals,” Watts sings about various family members clicking dirty as a seeming mantra while meditating in the jungle (!?), before going on to explain that before the Internet is powered by green energy, we’re all clicking dirty. Other spots in the campaign deal directly with possible green energy sources, such as solar, hydro, and wind power. These ads see Watts in the desert messing around with his looping machine, drifting on a giant lily pad, and yodeling in the vicinity of a windmill. It’s a different approach for Greenpeace, to say the least, and one thing you can say about the campaign is that it certainly is memorable.

“Some of the Internet’s biggest and most innovative companies, like Apple, Facebook and Google, are powering with modern, renewable energy. The #ClickClean movement expects the rest of the companies behind our online world, like Amazon and Twitter, to join them,” explains Greenpeace Senior Energy Campaigner Dave Pomerantz. “Reggie Watts is an Internet sensation for his comedy and music, so we’re proud to have him join the call to power the platforms on which his work is shared every day with renewable energy.”

Stick around for “Wind” and “Water” after the jump. Read more

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Thursday Odds and Ends

-Neil deGrasse Tyson challenged creatives at Cannes to “celebrate innovators.” link

-Audi created a giant LED Scoreboard using the headlights of 28 Audi A8 sedans, which sits on the shores of Greenpoint, Brooklyn and projects the day’s soccer results throughout the month (video above). link

-The Publicity Club of Chicago honored ASGK  Public Strategies with two awards for its “Illinois Unites for Marriage” campaign: the Golden Trumpet for “Best Government Affairs Campaign” and the top Platinum Award  for “Best Overall PR Campaign of the Year.”

-A faux spot for Cheez It Grooves, entitled “A Snacking Dilemma” and starring Scott Aukerman and Reggie Watts makes it into their “Top 10 Greatest Moments” episode of Comedy Bang! Bang!. link

-In honor of Brazil Day at Cannes, Y&R used BAV to highlight some of the top brands, and most representative brands, in Brazil. link

-Philadelphia-based branding and creative services agency 160over90 is expanding their portfolio both nationally and internationally; working with Under Armour and Ferrari North America, while continuing its work with The Philadelphia Eagles; and beginning work with two clients in Central America.

-Attention, a full-service social media marketing agency within the kbs+ family has launched Reg-SM, a social media marketing agency specializing in compliance, governance and communication in the use of social and mobile media for clients in highly regulated markets such as pharmaceuticals, financial services and spirits. link

-Banner ads are taking a beating at Cannes. link

Thursday Odds and Ends


-IFC and Kayak have enlisted Reggie Watts (who happens to co-host Comedy Bang Bang on said cable network) to bust out some “riffs” about the travel site (one example above).

-CD/director Bob Rice, who was also a writer at Saatchi & Saatchi early on in his career, has joined the roster of Toronto-based prodco, Holiday Films. link

-WPP Digital has acquired a minority stake in mobile consulting company, Mutual Mobile. link

-Lufthansa is the latest airline following British Airways and the latter’s sister carrier Iberia to review global media duties. link

-Coca-Cola has launched an ad campaign to defend the use of aspartame in Diet Coke. link

-Another day, another study revealing that Facebook makes people sad. link

-Sid Lee helped craft a new brand identity and “mono-brand” stores for Montreal-based jeweler, Maison Birks. link

IFC Promotes ‘Comedy Bang Bang’ as ‘The Ultimate Comedy Fantasy’

As mentioned, IFC is marketing the new season of original series Comedy Bang Bang as “the ultimate comedy fantasy.” In the video spot, hosts Reggie Watts and Scott Aukerman bounce along in a psychedelic van that runs on autopilot, produces a stewardess proffering pillows, and plays the radio (“Come Back,” by The J Geils Band). Watts and Aukerman exchange lines in their usual cheerful deadpan until their chariot announces the start of the new season.

The accompanying poster features Watts riding a centaur that has Aukerman’s head, and a background similar to a poster you probably bought from the book fair in fifth grade.

Though not especially enticing, the idea is cute and fans of Comedy Bang Bang will continue watching regardless. For newbies, the trailer for Season 1 gives better evidence of a show worth checking out.

Poster after the jump

Read more

Wednesday Morning Stir

-So, why did the Art Directors Club move its awards show from NYC to Miami? Executive director Ignacio Oreamuno explains. link

-The Cannes Lions crew has launched a new, three-day academy called Made @Sweden to talk Swedish creativity. link

-To continue in the awards theme, here are your winners from the 2013 International ANDY Awards. link

-Alastair Duncan, who co-founded Jaguar’s global in-house agency Spark44, has been tapped to create a London-based shop for Connect Advertising and Marketing.

-If you have a few minutes to spare, listen to comedian Reggie Watts narrate The Price of Carbon for the Climate Reality Project (above).

7×7: It Just Went Over 49 Minutes (Surprise)

So, we went to Saatchi & Saatchi NY’s “7×7″ Advertising Week event just a couple of hours ago to represent our old editor/partner-in-crime MVH, who of course returned the favor by pointing out yours truly just before his speech in front of the whole audience (say 200-250 strong) at B.B. King’s in Times Square. Anyh0w, Saatchi NY’s CCO Con Williamson, the first of the “7,” prefaced things by discussing his travels to the agency’s New Zealand office, witnessing a rugby match and how this applied to winning a certain global account yesterday, though he didn’t say which  (*cough* Trident *cough*).

Following his rather humble intro, Williamson ceded the mic to Fast Company editor Jason Feifer, who provided an anecdote on how he actually learned he had lost his sense of smell (and taste). He might have gone over his time limit, as most did, but Feifer’s speech was more like a medical case study, in which you realize the tricks our own minds can play on us when it comes to our senses.

Anyhow, there was also Contagious director Jess Greenwood, who in her speech compared being tops in marketing/advertising to baseball (it appears the young lady is a rabid fan judging from her slideshow and her knowledge of the last perfect pitch as well as the dissing of the Boston Red Sox for their collapse at the end of the season).

In addition, the audience heard a diatribe about bald discrimination from Headblade inventor Todd Greene (nice touch with the Curb Your Enthusiasm clip), a biography from legendary rock photographer Bob Gruen (complete with a ton of his awesome pics in a slideshow) as well as Mr. Van Hoven’s impassioned speech about online privacy and human rights (he’s come so far *tear*). But, Saatchi saved the best for last with comedian/musician Reggie Watts, who’s actually from Seattle but could’ve had those unfamiliar with him fooled with his perfect British accent and fluid way with words. For his triumphant conclusion, Watts (below) went into music/hip-mode and used his FX boxes and sampler to create a tune to encapsulate the day’s events. It was fun and jammy and was completely out of context, which is just the way it should be.

Despite the various tangents of the hour-long event, we appreciate the fact that somehow every speech was tethered tightly or (very) loosely to advertising and marketing. On to the Battle of the Ad Bands tonight.

CP+B, Saatchi Both Offer Short-Attention Span Theater During Advertising Week

We think it’s just sheer coincidence (on second thought, maybe not) but for those of you who want to avoid long-winded panels during Advertising Week, there are a couple of somewhat similar options thanks to CP+B and Saatchi & Saatchi New York. Depending on how bad your short-attention span is, the former is offering its “Six Minutes Each” event, which is a follow-up to the agency’s apparently popular “Five Minutes Each” panel at Cannes and lets you listen to Crispin’s top brass including Jeff Benjamin, Chuck Porter and Rob Reilly discuss hot industry topics.

Of course, if you can last an extra few minutes, there’s Saatchi’s event called “7X7,” where, you guessed it, you can hear seven people talk for seven minutes each. Saatchi’s offering has a more eclectic lineup than Crispin’s, though, as it features a range of guests from comedian Reggie Watts to Contagious director Jess Greenwood to this familiar face below. Hmm, which do you prefer, or would you rather just skip both?