No, it’s not the ass-whooping you’re thinking of that he received back in the day. We can’t really expound, though, except to say the timing is perfect with this latest EA Sports spot from San Francisco-based Heat for the former’s Tiger Woods PGA Tour 14 installment. Woods, if you didn’t know, won his eighth Arnold Palmer Invitational title yesterday in his home turf of Orlando and reclaimed his throne as the top-ranked golfer in the world in the process. Not sure if he’s doing his own stunts or that his sports star acting skills are on par with his good pal, Roger Federer, but we’re sure those are Arnie’s knuckles cracking. Credits after the jump.

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In a bizarro world concocted by the minds at San Francisco shop Heat, Baltimore Ravens defensive powerhouse Ray Lewis and Halloween 6: The Curse of Michael Myers star Paul Rudd have known each other all their lives. So tis the premise for the latest TV/campaign dubbed “Madden Forever,” which as you can probably gather, is promoting EA Sports’ latest Madden installment, Madden NFL 13.

As you’ll see above, Lewis & Rudd (makes for a decent band name) not only love the lucrative Madden franchise, but grew up as “young thespians” and it was Rudd in fact who taught Lewis how to do his famous “squirrel dance.” The “Interview” web video is just one of several clips from the campaign along with the “Old Rivals” TV spot below (the full series can be viewed here).

While Heat has tried the rivalry concept out for other EA Sports franchises before (remember Steve Nash vs. Hope Solo?),  we have to say the agency has honed the humor angle quite a bit. Thus, the winning streak for EA campaigns continues. Credits after the jump.

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