-President/creative director Rick Colby and CEO Andrew Orci have officially launched Santa Monica-based shop COR, which we’ve been told is “dedicated to serving the new general market.” Oh yeah, COR, which works with brands including Sutter Home and Cox Cable, will also be appearing on this season of AMC’s The Pitch. link

-Arnoldnyc has unveiled the first national TV spot for “personal genetics” company, 23andMe (above).

-A VentureBeat writer wonders what’s wrong with mobile ads. link

-Victors & Spoils CEO John Winsor tells us why agencies are to blame for deferred payments.

-Facebook is proceeding with caution when it comes video ads because Mark Zuckerberg apparently doesn’t want to annoy the social network’s one-billion-plus members. link