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Posts Tagged ‘Rob Feakins’

Publicis Kaplan Thaler President/CCO Stepping Down

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Rob Feakins, President and CCO of New York’s Publicis Kaplan Thaler, will be leaving the agency next month.

Various sources told us that Feakins made the announcement in an all-agency meeting this afternoon, and a spokesperson for PKT has confirmed that he plans to step down. Here’s the official statement:

“Yes, after eight terrific years at Publicis, Rob Feakins has decided it is time to move on to something new. Rob has been one of the hardest working creative leads in our business. This year alone the work he has shepherded for the agency has won over 140 creative awards. The most in our history. We all think so highly of Rob and wish him well as he moves on to this next phase.”

Feakins joined Publicis New York in 2006 as President/CCO after six years at Kirshenbaum, Bond + Partners. He retained that position after the New York office merged with Kaplan Thaler in 2012.

A reader tells us that Feakins will remain with PKT until mid-December and that there has been no news of a search for someone to fill his role.

The agency also has yet to comment on rumored changes regarding its name and location.

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PKT Tests ‘The Effects of Halloween Candy’ on Kids for Crest

Publicis Kaplan Thaler has released a new campaign for Crest testing “The Effects of Halloween Candy” on children.

The test is performed by a deadpan moderator who basically lets a group of children in Halloween costumes (the highlight being the little girl dressed as a piñata) binge on candy and records the results. And the results are? “It seems when presented with candy kids exhibit a pathological fixation bordering on psychosis,” according to the moderator. Oh, also, “Piñata has anger issues,” and one little boy threw up in the toilet. Whether you find this cute or annoying (or both) will depend largely on your tolerance for loud children. But then, this is targeted squarely at parents, with the payoff tagline being “Thanks to Crest their teeth are covered” following the message “Halloween candy may have an effect on your kids but not on their teeth.” Now where can we get a piñata costume? Read more

Wednesday Odds and Ends

-Looks like Maria Scileppi is getting down to business as the new director at 72aandSunny’s “experimental” creative program, 72U, which is now accepting applications for its second class. April 5 is your deadline, kids. link

-Minneapolis-based Martin|Williams has added a handful of new staffers including art directors Brett Essman and Dustin Joyce, media planner Alexandra Hart and account supervisor, Megan Kell.

-Whatever issues GM’s Detroit-based agency Commonwealth seems to be going through at this point, it’s released its first full spot after the launch of its “Find New Roads” campaign for Chevy Sonic that stars Brooklyn-based MC, Theophilus London (above).

-Speaking of, at SXSW, the revamped MySpace has announced its first brand sponsor in Chevy and will revamp its “Secret Shows” in the process. link

-Twitter is developing a music app, you say? link

-In addition to picking up AOR duties for D.C.’s DARCARS Automotive Group, Bethesda, MD-based RP3 has added some new staffers including senior copywriter Mike Dabreau and Moxie alum Jake Naish as interactive copywriter.

-Who are/were the six types of people that were at SXSWi? link

-The New York Festivals has added more to its 2013 executive jury. link

Publicis NY, Kaplan Thaler Merge

We’ve been hearing about it since 11:30am EST, which was when tipsters were saying Publicis USA chairman/CEO Susan Gianinno just informed staff, and now it’s been made official. Publicis New York and 15-year-old Publicis Groupe sibling Kaplan Thaler Group are joining forces to form, you guessed it, Publicis Kaplan Thaler. The new, NYC-based entity will house over 650 employees and is now the U.S. flagship agency for the Publicis worldwide network.

As far as leadership goes, Publicis Kaplan Thaler will be led by chairman Linda Kaplan Thaler, CEO Robin Koval and Rob Feakins, currently president/CCO for Publicis New York who will now continue in that role while leading creative for the expanded entity. In a statement, Gianinno says, “Publicis Kaplan Thaler will build on the strong performances of Publicis New York, which includes the successful integration of digital agency Modem, and the Kaplan Thaler Group, to create a more dynamic New York base. Publicis Kaplan Thaler is poised to lead the change for its clients and the industry.”

By early next year, Publicis Kaplan Thaler, which has a combined client roster that includes P&G, Citi, P&G, L’Oreal, Nestle, Merck, Pfizer and Wendy’s, will be moving into its new location. According to spies, all staff will be moving to 1675 Broadway, though we’re still getting confirmation on that.