After just eight months, Crispin Porter + Bogusky has instilled enough faith in Tom Markham to name him as executive creative director at the Boulder-based operation. Prior to CP+B, Markham served as global creative director at Lowe’s operation in the NYC area, where he managed the digital output of its 75 agencies around the world. Now at CP+B, Markham. who will serve as Crispin’s “most senior interactive creative,” is working on the Kraft business. According to a statement from the agency’s worldwide CCO Rob Reilly, is ready to “…get his hands dirty in the creative process again. In doing so, he quickly made significant contributions with his creative leadership and infectious positivity. He will have an even greater impact on our clients and within our walls as ECD.”

It seems as though the hiring manager at Old Navy’s “Funnovations Inc.” is quite the fanatic of early 90s sitcoms. After all, Blossom star and current Big Bang Theory cast member Mayim Bialik revives her giant floral hat for a stint spent deploying “Bee Bots” on spring dresses. It’s always amazing how quickly these Old Navy spots from CP+B and prodco Brand New School turn into surreal portrayals of a dystopian society controlled by excessively cheerful celebrities who run clothing factories.

So maybe using Bootsy Collins to sell boots last winter was a bit of a stretch, but if there’s one media personality we can immortalize for bringing colorful clothing to the masses 20-some years ago, it was blossom and her outrageously bright clothing. Also, it’s kind of nice (and a little depressing) that Joey Lawrence can still make some money on the side by not wearing a shirt and saying, “Whoa.”

On that note, who’s ready for the second season of Melissa and Joey on ABC Family? Credits after the jump.

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The Cannes Lions 2012 jury announces roll on, with the latest concerning perhaps one of the most prestigious categories of them all: Titanium and Integrated. Leading the panel as jury president will be CP+B worldwide chief creative officer Rob Reilly, a nine-year vet at the MDC Partners agency who has picked up a Titanium or two along the way including one for Burger King in 2007 (Xbox “King Games”) and Best Buy (for Twelpforce) in 2010. The full Titanium and Integrated Lions lineup is below. We’re sure you’ll recognize a name or two.
Rob Reilly, worldwide CCO, CP+B, Global – Jury President
Mario D’Andrea, partner & CCO, Fischer&Friends, Brazil
Agnello Dias, CCO, Taproot India, India
Laura Desmond, CEO, Starcom MediaVest Group, Global
Andy DiLallo, CCO, Leo Burnett, Australia
Morihiro Harano, CD/founder, PARTY, Japan
Fred Koblinger, CEO, BBDO Group Vienna, Austria
Ted Royer, partner/ECD, Droga5, USA
Rob Schwartz, CCO, TBWA\Chiat\Day, USA
Fernando Vega Olmos, chairman and Worldwide Creative Council chairman, JWT Worldwide, Global

Well, if it ain’t broke, don’t fix it as they say. Crispin Porter + Bogusky’s latest effort for Kraft Mac & Cheese, which debuted during last night’s Oscars telecast, continues the agency’s concept of parents who can’t help but bogart some of the gooey dish from their kids. This time, as part of Kraft Mac & Cheese’s diamond anniversary (75 years in case you didn’t know), CP+B and its client introduce us to three generations of Mac & Cheese enthusiasts including the elder statesman (who looks awfully familiar) and has been skimming from his offspring’s plates for, yes, 75 years. And of course, Ted “Golden Voice” Williams is still providing VO. Credits after the jump.

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Judging by the fact that millions of people have probably called in sick today (and millions more are probably just showing up to the office), we can’t say we disagree with a new Coke Zero campaign calling to make the day after Super Bowl Sunday a federal holiday dubbed, er, Magnificent Monday. Well, the name could use some tweaking, but we’re on board with this effort from CP+B. On the social media front, the beverage brand is asking the Twitterverse to log on and submit ideas on how to make this holiday happen using the hashtag #magmonday. We have faith that this could become reality in the coming years, folks, so let’s get to it already. Credits after the jump.

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In October, CP+B Los Angeles and London took over AOR duties for UK-based betting/e-gaming service Paddy Power. Like our commentariat, we admittedly found this news a little dull. But, we did get to give mention to Paddy Power’s old agency, Big Al’s Creative Emporium, and all of the silly names for the different parties involved in the story were just a little too bizarre to ignore.

Well, as the above TV spot proves, the weirdness isn’t ceasing. As Paddy Power’s brand head Adam Perrin said when Crispin won the business, “We were blown away by the freshness of CP+B’s approach and their use of resource across the United States and Europe.” Was CP+B’s “fresh” idea marketing Paddy Power Bingo’s “Home Free Hotline,” as a way to make a quick escape from romantic encounters gone awry? It certainly seems that way.

So, gamblers, are you going to pick your online betting service based on its ability to blow up your mobile? Credits after the jump.

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Yeah, yeah, two CP+B posts in one day, we get the grief, but get a grip and just be thankful that it’s non-holiday-related. Anyhow, here’s a new effort from the agency for Kraft Foods’ Jell-O brand that promotes what appears to be its “adults-only” Temptations line. Intel and Clarity Consulting also took part in the effort, which used age-recognition technology to appease adults and basically tell kids to piss off. It’s everything you’d expect Bill Cosby and his sweater to be against, but, hey, it works for us. The video above was shot at Chicago’s Shedd Aquarium and a second stunt took place on the first floor of the South Street Seaport in NYC last week. Credits after the jump.

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We don’t know how many of you are NBA fans out there, but we are unabashedly and this wait for a regular season to start has seemed interminable. Anyhow, CP+B picks up where its launch spot for Under Armour’s b-ball division left off, with the ninth pick in the 2011 NBA draft, Kemba Walker, going through some seriously rigorous training. Hopefully, all this training finally gives him something to play for soon enough. Credits after the jump.

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We think it’s just sheer coincidence (on second thought, maybe not) but for those of you who want to avoid long-winded panels during Advertising Week, there are a couple of somewhat similar options thanks to CP+B and Saatchi & Saatchi New York. Depending on how bad your short-attention span is, the former is offering its “Six Minutes Each” event, which is a follow-up to the agency’s apparently popular “Five Minutes Each” panel at Cannes and lets you listen to Crispin’s top brass including Jeff Benjamin, Chuck Porter and Rob Reilly discuss hot industry topics.

Of course, if you can last an extra few minutes, there’s Saatchi’s event called “7X7,” where, you guessed it, you can hear seven people talk for seven minutes each. Saatchi’s offering has a more eclectic lineup than Crispin’s, though, as it features a range of guests from comedian Reggie Watts to Contagious director Jess Greenwood to this familiar face below. Hmm, which do you prefer, or would you rather just skip both?

Is it that time of year already? Yes it is, apparently. Atmosphere Proximity (nee BBDO) brings you another installment of the “Big Ad Gig,” which is a 30-day paid freelance job that’s awarded to five up-and-comers with a twinkle in their eye who are hoping to make their break in the ad world (or at least that’s how we think the story’s written). This year’s participating agencies/companies include Atmosphere (obviously), Facebook (!), CP+B, Ogilvy and the Martin Agency and here’s the brief: “Create your own video reenactment of a moment in advertising history.” Does the Subway fist bump count?

Anyhow, Atmosphere Proximity has partnered up with the New York Times for the 2011 BAG, which stars that familiar Judah Friedlander doppelganger yet again and includes a website that features different themes depending on the era of advertising you choose. As for the judges this time around, Atmosphere’s CEO/CCO Andreas Combuechen is returning of course and joining him are CP+B’s worldwide CCO Rob Reilly, Martin Agency’s CCO John Norman and Ogilvy North America’s CCO Steve Simpson among others. You can get full details here and we’ll keep you posted if we get any timeless Big Ad Gig instructional videos such as this. Update: And here we have them. Check out another video after the jump.

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