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Posts Tagged ‘Rob Riggle’

Carmichael Lynch, Subaru Bring Daddy Issues to New Spot

Just as the movie industry hits the boredom wall after New Year’s, the ad industry has really seemed to stall out since the Super Bowl. Makes sense: big budgets used up on Rob Riggle psuedo-celebrity endorsements and Stephen Colbert pistachio suits. What we have now is the calm after the storm, best exemplified by Carmichael Lynch’s new “Best Dad” spot for Subaru.

“Best Dad” is a simple 30-second clip that positions Subaru as the sweater-wearing dad of car brands, which is a fairly accurate representation, but maybe not the most tantalizing choice for an ad campaign. Take this recent video, for example, of a small Subaru sedan towing a Dodge Charger police cruiser out of the snow as one way to uniquely position the brand, especially in the winter. What Carmichael Lynch chose to produce instead is so typical that’s it’s hard to remember what happened 30 seconds ago. All car brands mention awards in their commercials. Motor Trend and J.D. Power and Associates give out awards the way Little Leagues give out trophies. Even if the message stays the same, at least try to present it in a fresh way. Just try, that’s all I ask.

Credits after the jump.

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Wednesday Morning Stir

-And now, more “Pep Talks” courtesy of L.A.-based agency Zambezi and actor/comedian Rob Riggle for Eastbay (above).

-Seattle/L.A.-based indie agency WDCW has welcomed Victor Acosta as associate planning director.

-Mark Zuckerberg talks “the next 5 billion people” for Facebook. link

-Digital media management company Yangaroo, which houses offices in Toronto, New York, L.A. and Dallas, has appointed Sarah Foss as president of its advertising division.

-Spikes Asia has announced its final juries for the 2013 fest. link

-Paris-based digital agency Biborg has unveiled its latest showreel, which contains work for the likes of VW and Ubisoft. link

Tuesday Odds and Ends


-Denver-based “health & happiness”-focused LRXD has been named lead digital agency for burger chain, Red Robin. Last we checked, Vitro still serves as AOR for the brand.

With the help of NFL all-pro Patrick Peterson and actor/comedian Rob Riggle, L.A.-based agency Zambezi has launched the first-ever TV campaign for 30-year-old sports retailer Eastbay (above).

-Director Benzo Theodore has joined L.A.-based prodco Bandito Brothers for commercial representation in the US.

-The 4A’s have appointed bazaarvoice Media VP Donnovan Andrews as chief advisor of digital media and innovation.

-The NY Supreme Court Appellate Division has ruled that Mayor Bloomberg’s ban soda ban is unconstitutional. link

-According to reports, JWT has been hit with a copyright lawsuit over a Cannes Lion-winning campaign for Banco Popular. link

And Now, Your Top Weekly Video Miscellany

Aw hell yeah, it’s Friday. Time to get your meatball on. But first, how about some Alan Watts powered inspiration? Dude knows how to stir up a ruckus, and by that I mean deliver a message so obvious I wonder why you ad kids didn’t think of it sooner. Then you’ll see the mystery of Honey Boo Boo, as read by Christopher Walken. I call him that cuz we’re bros. Sup Chris. Let’s go get it.

5.  Ever seen those kids on mountain or BMX bikes doing cool tricks? Yeah, well here’s a guy doing crazy stunts on a damn road bike. Now that’s what I call disrupting the status quo.

4. Note to self: buy more bananas. If you know your Chris Walken references, that’s the one from the time Kevin Pollock, who does a mean Walken impersonation, called Walken in Walken’s voice and left a voicemail to buy more bananas. Anyway, that’s not what you’re seeing today – rather, it’s the CW reading Mama Boo Boo. So good.

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TBG, FunnyorDie Invite You to Take Online Taste Test for Pepsi Next

Those darn Barbarians are back at it again with another intriguing online project, this time involving the Facebook community and the comedic skills of Funny or Die folks for what’s essentially an internet taste test that promotes Pepsi Next.

Facebook users can opt-in on the Pepsi Next site and “taste” the low-sugar beverage by watching FoD comedians simulate you drinking it. How? Well, over the next five days on four sound stages in LA, 12 FunnyorDie comics will taste Next for selected Facebook users who opted in based on their online personas including recent experiences and Likes. The fan videos will then be edited and posted back to selected users in approximately 24 hours of the shoot. The how-to video above featuring taste test host Rob Riggle, should help explain things somewhat. PepsiCo Beverages head of digital (and Razorfish alum) Shiv Singh tells Mashable, “It will be very close to who they actually are. We have improv comedians on standby.”

The Best Ad-Related Videos of the Week

Each week, we’re sent hundreds of pieces of advertisement-y work that falls into the fun-to-watch-video category. There’s not enough time in the day to think up copy for all of them so here’s a round-up of the best ad-related video we’ve seen in the last 7 days. You’re welcome.

7. Irritable Bowl Syndrome is a rant by comedian Bill Maher that someone turned into a video infographic thing.

6. Dating Rules From My Future Self is longer-form branded content that doesn’t suck at all.

5. There’s a badass Panda out there who will be serving up his own brand of post-Apocalyptic survival justice in a theater near you.

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Rob Riggle Personifies ‘Call of Duty: Elite’

In case actor/comedian/actual U.S. Marine Corps officer Rob Riggle isn’t clear in the above spot, Call of Duty: Elite is not a new game in the COD franchise. In fact, it’s a subscription-based service that offers players of Call of Duty: Black Ops and Call of Duty: Modern Warfare 3 exclusive, downloadable game content for a yearly fee of $49.99. Ad that to the average $59.99 retail price of new video games, and you have die-hard gamers paying over $100.00 for a single title. No bad, Activision.

In order to give Elite its own separate brand identity, 72andSunny tapped Riggle to act as the service’s spokesperson. Each month, Riggle will star in a new web video describing the latest content available to Elite members, undoubtedly making his country proud by putting his military training to use in the civilian world. Well, he definitely looks less out of place than Jonah Hill did in the COW:MW3 launch spots from November. But, we’d take Hill discussing explosions in profane detail over Riggle standing awkwardly on a virtual battlefield any day. Watch Riggle update Elite subscribers on the downloadable content for this month below.