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Posts Tagged ‘Rob Strasberg’

Doner Illustrates ‘Epic Fails’ for JBL

Here are a couple of spots that actually demonstrate the functionality of the product they’re promoting.

This work by Doner of Michigan, launched earlier in the week, demonstrates the many (sometimes excruciating) pains caused by old-school headphones with their freaking cords.

We write this post while wearing phones with a cord too short to allow us to sit up properly, so we get it.

Another one after the jump.

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Doner Takes on Youth Homelessness for Bellefaire JCB

Today Doner launched an integrated campaign on behalf of Bellefaire JCB, “an innovative organization that provides exceptional care, education, and advocacy to enhance the emotional, physical and intellectual well-being of children, young adults and families” to raise youth homelessness awareness.

The centerpiece of that campaign is “Take A Closer Look,” a series of faceless figures set up across Greater Cleveland, each wearing a sweatshirt describing the reason for their homelessness as a way to communicate the message that homelessness is not a choice, and that young people are driven to homelessness by forces beyond their control. For example, one of the shirts reads “My dad kicked me out of the house because I’m gay,” while another says “My mother’s boyfriend hurts me.” A sticker on the floor in front of each figure further describes the situation and offers ways to help. The campaign also includes TV and radio PSAs, social media and print components. Stick around for credits after the jump. Read more

Diddy Joins Fiat Fold to the Tune of Pharrell’s ‘Happy’

Doner created a new global campaign called “Mirage” for FIAT, in promotion of their new Fiat 500L, the first four door vehicle from the automaker (which we guess is now officially Fiat Chrysler Automobiles). “Mirage” enlists the help of Diddy and Pharrell‘s hit “Happy,” which you may recall as the song from the world’s first 24-hour music video, and the soundtrack to Despicable Me 2.

“Mirage” is (as you might have guessed) set in the desert. Two lost travelers searching for rescue see Diddy drive by in a Fiat, but dismiss the sighting as a mirage. When they then stumble on Diddy‘s REVOLT soiree, they again dismiss the vision as a mirage, with one of the travelers pointing to the new Fiat 500L and saying, “The Fiat over there has four doors. Fiat only makes small cars, it’s not real.” The line draws attention to the misconception that Fiat only builds small cars as a way of introducing the new Fiat 500L, further cemented by the tagline, “Unbelievably Big” (which is sure to elicit snickers and/or “That’s what she said” jokes from certain corners of the ad community). In the spot, Diddy once again proves himself a much more talented comedic actor than rapper (for further evidence, see Made or Get Him to the Greek), delivering the spot’s punchline (which I won’t reveal here) with great timing.

Doner’s global campaign will roll out this Thursday, with the TV spot running both nationally and internationally, and will also include online components. Stick around for credits after the jump. Read more

Doner, Miguel Cabrera Take the Road Well-Traveled (to Greatness) for Chrysler

If there’s one thing that Detroit has going for it right now, it’s the Tigers. And if there’s one thing the Tigers always have going for them, it’s the super-dependable Miguel Cabrera, arguably the best hitter in baseball. So, if you’re a Detroit car company, just slap Miguel Cabrera in an ad and you’ve got a winner, right?

Doner (which will inevitably be mocked as “boner” in the comments section) has tapped Cabrera’s talents for their latest spot for Chrysler. Alternating between shots of Cabrera, aspiring young baseball players training, and the Chrysler Town & Country while talking about how there’s “one road to greatness” and there are “no shortcuts” whether “you’re trying to become the world’s greatest player or build the world’s greatest car” the spot pretty much sticks to a well-trodden formula. Ending with the irritatingly nonsensical “Imported From Detroit” tagline, and the better thought out #NoShortcuts hashtag, the spot certainly feels familiar.

There’s really nothing new about Doner’s approach, but as a baseball fan, the spot works for me. The background music sounds like it was taken from a “serious sports spot” stockpile somewhere and the “work hard to achieve greatness” message is certainly nothing new for Chrysler. But Miguel Cabrera isn’t just a great baseball player, he’s a seriously likable one, no matter what team you root for, with a truly photogenic swing. So despite the tired tropes of the spot, I can’t find it irritating (except for that tagline). The hometown appeal is obvious, but having people associate your product with Cabrera is a good thing, no matter where they’re from. But please Doner, work on a new tagline. Credits after the jump.

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Fiat’s New Spot Shouts, ‘The Italians Are Coming!’

In Doner’s new spot for the 2014 Fiat 500L, colonial Americans are invaded by a group of red Fiat-driving Italians. To prepare, the American women strip off their bonnets and hoop skirts, revealing cleavage and cocktail dresses. A pub sign is replaced by “Club,” and teacups are shattered to make room for steaming espresso.

Sure, if the Italians invaded instead of the British, we might be less straight-laced when it comes to sex. Our government might engage in fistfights instead of filibusters. But the glamorization of Italy seems to me a boring cliche, an unfounded American fantasy that feeds itself. Because of American media, I expected to see beautiful women and smell-wafting pizza in Rome, but the actual trash-filled streets and knock-off style was less than alluring. The whole thing felt like a self-imposed tourist trap.

Like men in speedos on panoramic beaches, Fiat’s ad is slightly amusing, but I wish it had moved past our traditional perceptions of Italian “fun.” After all, it’s not hard to crack a joke at the expense of Berlusconi and his Bunga Bungas.

Credits after the jump

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It Looks Like Doner Landed a New ‘Colorful Fish’

Via the tips line, we received what appears to be a memo from Doner top dog Rob Strasberg that goes a little something like this:

“Great news! We’ve landed a big, colorful fish from San Francisco – Chad Ackerly.
Not only a super talent but a super good guy, Chad comes to Doner with tons of experience doing great work for all types of clients – not to mention a stellar new biz track record.
I’m super pumped and stoked and jazzed (not really sure about jazzed – but my toes are tapping) for him to start at the start of June.

Check out some of his work and his bio.

http://cargocollective.com/chadackley/

http://cargocollective.com/chadackley/Bio
Rob

Rob Strasberg
Co-CEO/ Chief Creative Officer”

We’re trying to get official confirmation from the MDC-owned, Southfield, MI-based agency, but in the meantime, Strasberg might want to get the spelling of his new hire’s name right as it’s actually Chad Ackley (yeah, we know, calling the kettle black, blah blah). Anyhow, Ackley has spent the last decade at DDB San Francisco, where he primarily served as group creative director  on several campaigns for various Clorox Company brands such as Tilex, Pine-Sol and, yes, Clorox. Ackley started out as an art director at DDB SF but was soon elevated to one of the first creative director roles at the agency. Prior to his time at DDB, Ackley spent nearly a decade as well at Leo Burnett. We’ll update if and when we find out what his new title is. 

Doner Pays Tribute to Slim Shady in Portfolio Night 11 Teaser (NSFW Language)

Yeah, we couldn’t resist. Again, by sheer coincidence, we have another Doner-related item today thanks to this clip that dropped in our inbox less than a half-hour ago. We’ve already reported on Portfolio Night 11 and posted a couple videos along with it last week, but entering the ring now is Doner, which is celebrating the fact that the Motor City is taking part in the annual recruiting/portfolio review event for the very first time.

So, how else would one inaugurate Detroit’s inclusion into the festivities other than giving a shout-out to native son Eminem. Ladies and gents, we give you “9 Mile,” which of course pays tribute to the hip-hop star’s film 8 Mile and gives a nod to its classic freestyle battle scene but, yes, with a twist. Guess getting your portfolio ripped apart by Doner EVP/ECD Brad Emmett is just as humiliating as getting schooled on the mic by Rabbit. Credits after the jump.

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The Strasbergs Discuss Embracing Detroit, Humble Design in Mini-Doc

Maybe we’re just in good spirits because we’re seeing one of our all-time fave bands tonight, but let us share with you an Oprah-ish moment that comes to us courtesy of Rob and Treger Strasberg, the latter of whom appears to have come a long way since the days of CamelAmmo. We’ll refrain from saying anything snarky on this end because from what we see in the 12-minute clip above, Mrs. Strasberg is doing some good work in the Motor City, refurbishing abandoned furniture and other home goods for those in need through her aptly named company, Humble Design.

Yes, her hubby, Doner co-CEO/CCO Rob Strasberg, gets a fair amount of air time but this is Treger’s show as she and spouse discuss their initial aversion to moving to Detroit from the West Coast, eventually embracing their new home and the current cause for the greater good. What the hell, why not something a little uplifting as the day winds down.

CP+B Promotes Erich to MD

Crispin Porter + Bogusky has promoted Steve Erich to managing director. You might remember Erich from four years ago when he was named a partner/group account director at the agency.  Anyhow, during his eight year stint at CP+B,which saw him crisscross the Atlantic to establish the agency’s European client services, Erich helped oversee accounts including American Express, Old Navy, MetLife and Kraft and also aided in the re-launch Burger King in the US.

Prior to Crispin, Erich worked on the account side at the likes of TBWA\Chiat\Day, what was then VitroRobertson as well as the Martin Agency. From what we’ve been told, the managing director post at CP+B’s HQ is “basically a new position.”

 

Tim Blett Leaves Doner

Tim Blett, who has served as senior partner, president at Doner and helped establish its Newport Beach, CA office, has parted ways with the agency. Blett has been a Doner staffer since 1986, originally joining in a new business development role.  We have the official memo sent from Rob Strasberg and David DeMuth regarding Blett’s departure, which you can read after the jump.

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