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Posts Tagged ‘Robert Downey Jr’

Wednesday Odds and Ends

-Angela Courtin, who most recently served as Aegis Media’s chief content officer and founder of The Story Lab, has been promoted to the newly created position of president of Aegis Media US.

-Despite earlier reports from today, a General Mills spokesperson tells us that McCann NY, which referred all inquiries to the brand, “has only been engaged on a small assignment for Pillsbury.”

-Two days after launching the teaser spot for its new “Here’s to Change” campaign, HTC has unveiled the full version created by WPP unit 171 Worldwide and starring Robert Downey Jr. (above).

-Ingersoll Rand has appointed Indianapolis-based Young & Laramore as its agency partner for the launch of its $2 billion security products and services spin-off, Allegion.

-Bi-coastal creative studio/prodco LOGAN has hired ex-Superfad partner Kevin Batten as managing director of its L.A. office. link

-New York-based agency Cornerstone has welcomed DJ Hardy as senior account executive for its consumer PR practice.

-The digital production company now known as Digital Domain 3.0 has promoted Rich Flier to president of its advertising and games division.

-Digiday offers up some perspective on what summer in advertising is like. link

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HTC Places Big Bet on New Campaign Starring Robert Downey Jr.

Finally, with help from WPP-owned 171 Partners, HTC is getting creative. For their new “Here’s to Change” global campaign to promote  the HTC One smartphone, the brand has enlisted Robert Downey Jr. as both the star and purveyor of creative input. Engadget suggests that this is new CMO Ben Ho making good on his promise to make HTC’s voice louder.

So far, we’ve got RDJ as mysterious, self-important “Subversive Thinking,” a man with Terry Richardson glasses and a briefcase handcuffed to his wrist. He flies in a helicopter and enjoys high-fives. He wears a puce-colored tie. We meet him in HTC’s first teasers: “Big Things Ahead,” “Prelude to Change,” and “The Arrival.” The entire “Change” campaign should run 24 to 36 months, with the first 2-minute spot debuting Thursday. And with any luck, our main man will be quirkily cooing to that cat.

Robert Downey Jr. and Friends Blow Stuff Up for Newest ‘Call of Duty’ Title

What better time to talk about violent dystopian survival techniques than when most of the East Coast is about to be plunged underwater? Yes, for all of you who still have access to Internet, it’s probably better you watch this new spot for Call Of Duty: Black Ops 2 from Activision and 72andSunny then read some silly rag like the New York Times, despite the latter’s recent removal of its paywall.

Directed by Guy Ritchie, the same Brit who gave us such modern action movie classics as Lock, Stock and Two Smoking Barrels, Snatch, and, uh, Swept Away, this trailer finds us in a post-apocalyptic Times Square defended by Ironman himself, Robert Downey Jr. Known for defeating villains like Loki and drug addiction, Downey and Internet celebs  “iJustine” and “FPSRussia” band together to fight against the zombie uprising.

The spot serves as a continuation of the “There’s a Solider in All of Us” campaign that 72andSunny used during the release of Call of Duty: Modern Warfare 3. If you’ll recall, that series of spots utilized a cavalcade of celebrities on TV, with appearances from the likes of Jonah Hill, Kobe Bryant and Sam Worthington. As COD:BO 2 approaches its mid-November release date, it’s probably a safe bet to assume we’ll be seeing a lot more of Hollywood with future trailers. Credits after the jump.

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Wednesday Odds and Ends

-BBH London boys Hugo Bierschenk and Dean Woodhouse have moved across the pond to join the creative department of BBH New York.

-TBWA unit Being reinvigorates Mr. Peanut for the modern age (above) and nabs Robert Downey Jr. as VO. link

-Branded content studio The Department of the 4th Dimension added director Stephanie Rausser to its roster. link

-Design/VFX studio Spontaneous hired Cara Cutrone as VP/MD in its New York office.

-Ogilvy NY CCO Lars Bastholm gives us tips on how to win a Cyber Lion at Cannes. link

-Alma DDB appointed Diego Yurkievich as SVP/ECD. link

-Hey, there are still advertisers for Skins. link

-Publicis is set to acquire integrated agency, Chemistry. link

-Ozzy and Beiber to team up in Best Buy’s Super Bowl commercial. Ideal pairing, of course. link

-Let’s check out a list of diversity-free agency websites, shall we? link