MMB teamed up with production company Aggressive for a new holiday campaign for Subway employing a mix of methods in three different spots.
The animated 30-second “Winter Wonderland,” introduces Subway’s holiday “Customer Appreciation” event, which sees the fast food sandwich chain offering two of its most longstanding offerings — the meatball marinara and coldcut combo — for a reduced price. “Winter Wonderland” keeps the holiday vibe low-key, with the music and background animation celebrating the season in general rather than a specific winter holiday in particular. Two 15-second spots take a similarly laid-back approach, but swap out the animation for live action spots with appearances by NFL stars Justin Tuck and Robert Griffin III in “Famous Fans” and the brand’s longtime spokesman in “Jared.” There’s nothing particularly memorable here, as MMB and Aggressive seem to rely on the deal speaking to fans of the brand without any unnecessary bells and whistles. Read more