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Posts Tagged ‘Robert LePlae’

Hamlin Takes Over for LePlae at Arnold

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Wow, it’s that kind of day. Well, this is big news as we’ve received confirmation from Arnold and its parent company Havas that Pam Hamlin has been promoted to the position of global president/Arnold Worldwide, effective immediately. As a result, Hamlin replaces global CEO Robert LePlae, global CEO, who, after “a period of transition, will leave Arnold to pursue other interests.”

Regarding the appointment of 15-year agency vet Hamlin, Havas chairman Yannick Bolloré, “I’ve had the opportunity on numerous occasions to spend time with Pam and the leadership team of Arnold Worldwide. They are a passionate and talented group of leaders, and David and I are confident in their dedication to clients and their expertise in delivering creative ideas that drive business.” At this point, we’re not sure if LePlae’s departure has to do with losing Volvo (and judging from the Spy line, don’t even know if it was amicable) but we’ll take the “transition” explanation for the time being. The former global CEO spent just 15 months at Arnold after serving as North American president at both McCann and TBWA for a couple of years.

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Here’s Robert LePlae’s Note to Arnold Staff Regarding Volvo

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By now, you’re probably all well-aware of Volvo’s decision to hand its global creative duties to Grey London (and global digital biz to R/GA), a move which in turn resulted in the end of a six-and-a-half year relationship between the automaker and Arnold. While the latter agency wasn’t officially commenting on Volvo’s decision yesterday, we did happen to obtain the memo that Arnold global chief exec Robert LePlae sent to staff around 2pm EST yesterday following the move. Figured it’s worth getting a little perspective from Arnold’s end. Read on.

“All,

As you might have read today, AdAge is reporting that Volvo has selected Grey as the central branding and U.S. agency of record.  The decision for Arnold not to defend the central branding assignment was made early this year given the changes in Sweden in 2012.

There had remained discussion about the U.S. business, but we were well aware that a global consolidation was a real possibility.  It’s important to note however, we have not been formally informed from Volvo of a shift in the U.S. business.

Since 2007 we’ve partnered with Volvo through a maze of change and transition.  We have great passion for what the brand represents, and can reconcile their desire to return central marketing to Sweden.  Our team has dedicated itself to this client through four global CEO’s, four U.S. CEOs, six global marketing leaders, an acquisition by Geely and no new product launches in the U.S. since 2009.

You should be very proud of your dedication and commitment to the brand through the length of our partnership.  We are leaning forward with the momentum of some wins and a very rich pipeline of new client opportunities, including automotive.  2014 is going to be a very strong year for us.

RLP”

Here’s Robert LePlae’s Memo to Staff Regarding Favat’s Move

Unfortunately, we were at the airport yesterday morning awaiting the flight back home (sans laptop, still trying to stay off grid) when multiple tips poured in about Pete Favat leaving Arnold. Where to, we didn’t know at the time, but alas, the news broke as we were somewhere above the Midwest that the 14-year Arnold vet did indeed leave the Havas-owned agency to assume the CCO post at Deutsch L.A. Wading through the Favat-related tips this morning, we came across one which is basically Arnold global CEO Robert LePlae‘s memo to staff regarding the move and the appointment of Wade Devers and Pete Johnson as lead creative partners of Boston ops. It’s nothing shocking or anything you haven’t really read in the other trades, but if you want something verbatim from the inside, read on after the jump.

“All,

I am reaching out to let you know that after many years with Arnold, Pete Favat will be leaving the agency.

With a long held ambition to live on the west coast and new opportunities for his family, Pete has accepted a position in Los Angeles.  This is a desire that Pete has harbored for many years, and one he now has an opportunity to fulfill.

There is a plan prepared plan for this evolution.  Earlier this year we elevated Wade Devers to Executive Creative Director in Boston.  Wade is a brilliant craftsman, long-time leader at Arnold, and responsible for much of the best work that comes out of the agency.

Pete Johnson will partner with Wade as Executive Creative Directors.  He joined Arnold last year as one of the leading digital creative and content talents in the country.  It was a coupe for Arnold to get him, he’s delivered on all of our expectations, and we have a high degree of confidence in his talent, and ability to lead.

Wade and Pete Johnson bring a rich combination of conceptual ability, digital creative expertise, craftsmanship and design to the roles.  The increasing demands of creative leaders in recent years require this broad collective skill set, and we’re fortunate to have it readily in place.

I share this news with mixed emotions because of our genuine fondness for Pete Favat, and the many contributions he’s made. At the same time, there’s a talent evolution going on in our business, and we’re feeling quite good about the ability of our creative choices to drive this new direction for Arnold Boston.

Please join me in wishing Pete Favat the best in his new life, congratulating Wade and Pete Johnson in their new roles, and the great energy and success that can come with new leadership.

RLP”

MRM Alum Mitchell Assumes Prez Post at ArnoldNYC

It’s been over two-and-a-half years since we last heard from Corey Mitchell, who “left” his post as EVP/managing director at MRM New York in early 2011. Well, the exec has resurfaced and has now assumed the role of president of Arnold’s New York operations, a post previously held by Lynn Power, who if you recall resigned back in June. Along with the prez post, Mitchell will sit on Arnold Worldwide’s Global Executive Committee and report directly to CEO, Robert LePlae.

ArnoldNYC’s new president spent nearly three years as EVP/MD at MRM, which he joined after working in various roles for a decade at TBWA, first in its Sydney office, then as worldwide managing director on Mars and finally as president of Chiat NY and \Tequila.

Hmm, So Detweiler Lands at Arnold After All?

We first heard about this at the beginning of July and at the time, the Arnold camp couldn’t confirm that Curt Detweiler had assumed a senior-level post at the Havas-owned agency. Well, what do we have here, it appears that Detweiler has updated his LinkedIn to show that he’s now EVP/managing director/ECD at Arnold Worldwide. It doesn’t seem too far-fetched considering that Arnold’s global CEO is Robert LePlae, who in 2009 while serving as McCann North America president, brought on Detweiler as the agency’s North American creative chief.

LePlae eventually split from McCann in fall 2011 and landed at Arnold a year ago to initially assume the role of global president. As for Detweiler, the creative exec remains based out of San Francisco it appears. We’re trying to get  confirmation on his arrival and specifics such as his start date from Arnold, but as you may know, Detweiler spent several years as a creative director at various TBWA offices and served as partner/ECD at the now-defunct Ground Zero before joining McCann.

Power Resigns from ArnoldNYC

We’ve received confirmation that Lynn Power, who most recently served as president of ArnoldNYC, has resigned from the agency. In a statement, the Arnold camp says, “Lynn Power will be departing Arnold later this summer to pursue new challenges.  We are grateful for the many contributions Lynn has made, and wish her great success in the future.” Sources in the know, meanwhile, add that the move was expected as she wasn’t the right fit for the role.

 Power spent eight years in all at ArnoldNYC. As for a her replacement in the New York office, Arnold is expected to announce a successor in the coming weeks, but in the interim, Power’s responsibilities will fold under Arnold Worldwide CEO, Robert LePlae. Prior to Arnold, Power had stints on the account side at the likes of Grey, McCann and O&M. One tipster chimes in that the exec was “loved by clients and troops and NY has grown significantly under her watch.”

A Quick Follow-Up to the Volvo Review, If We May

As you may have read/heard, Volvo has announced that its launched its global creative review, but here’s a quick follow-up to the initial report. First off, here’s a statement from Robert LePlae, Arnold global CEO who assumed his post at the agency last summer and whose agency has been invited to defend, regarding the automaker’s move: “There’s new global leadership at Volvo who are rightly coming in and looking at all aspects of the business, specifically the centrally created advertising in Amsterdam. I’m new too at Arnold and we’ve done our own assessment. This leaves us eager and confident for the opportunity to show Volvo what we can do.”

Sources familiar with the matter add that while Adage reported that it was a global review, they say that Volvo’s move affects the centrally created advertising in Amsterdam only (which serves as central contact on the account for Arnold). The North American work out of Boston, and other local markets around the world, meanwhile, is not under review.

Tuesday Odds and Ends

-Indie Louisville, KY-based agency Doe-Anderson, which works with the likes of Maker’s Mark bourbon, has been named AOR for Bluegrass Cellular.

-Don’t be a lunk. Join Planet Fitness instead, so says its AOR, Philly-based Red Tettemer + Partners (above).

-Here’s the PR Newswire version of what’s gone down at Havas:Andrew Benett, currently Arnold Worldwide Global CEO, is appointed to the new role of Global President at Havas Worldwide (previously known as Euro RSCG). In this new role Benett will assume responsibility for leading the day-to-day management of the global network. Benett will report to [David] Jones, who will remain Global CEO of the Havas Worldwide network. In a second key move, Robert LePlae, previously Arnold Worldwide’s Global President, will now become its Global CEO. LePlae will also report to Jones.”

-MEC appointed Joe Kowan as practice lead, digital trading and activation. He will report to Susan Schiekofer, president of digital for MEC, North America and Ari Bluman, chief digital investment officer, GroupM, North America.

-Organic touts girl power in a new digital campaign for Kimberly-Clark brand, U by Kotex (image above). link

-D.C./Nashville-based agency iostudio was named AOR for TN-based residential building/development company, Goodall Homes.

-The Martin Agency and Psyop have launched a new campaign for a new NYC-themed ship from Norwegian Cruise Line dubbed the “Norwegian Breakaway.” Feel free to break away here.

-CBS Corp. CEO Les Moonves says simply, “We are sold out,” when it comes to ad space for the upcoming Super Bowl. link

-Google is planning to bring free Wi-Fi service to its local NYC neighborhood in Chelsea. link

-Santa Monica, CA-based prodco Bully Pictures signed director Javier Aguilera for exclusive U.S. representation.

LePlae Lands at Arnold

Nearly a year after parting ways with McCann, Robert LePlae has come back to the scene as he will now take on the role of global president at Arnold, effective Sept. 15. Yep, the headshot remains the same as it did over three years ago when LePlae joined McCann to lead up its North American operations after spending 11 years at TBWA\Chiat\Day. Once he takes his post at Arnold, LePlae will serve under global CEO/Havas CSO Andrew Benett and will split time between the agency’s Boston and New York offices.

In a statement, the new prez says, “It’s a perfect time to be joining the Arnold team. They have a great group of leaders who have done a wonderful job of delivering stellar results for a superior list of existing clients. With the recent addition of several high profile new clients there is tremendous momentum and opportunity to continue to grow the agency.” Arnold’s current client roster includes the likes of Dell, Volvo, Hershey, University of Phoenix and American Eagle Outfitters.

Wednesday Morning Stir

-Yahoo, AOL and Microsoft join forces for an ad plan. link

-Forza Miggliozi creative director/managing partner Michael Migliozzi (you know, one of the guys behind the Pabst acquisition idea), is going to testify before the House about crowdsourcing tomorrow. link

-Dominic Powers was named SVP, Asia Pacific and managing director, international operations at Epsilon.

-Robert LePlae‘s days at McCann are over. link

-Now we know why Leon Lett ruined Thanksgiving way back when, thanks to BBDO (above).