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Posts Tagged ‘Robert LePlae’

Hmm, So Detweiler Lands at Arnold After All?

We first heard about this at the beginning of July and at the time, the Arnold camp couldn’t confirm that Curt Detweiler had assumed a senior-level post at the Havas-owned agency. Well, what do we have here, it appears that Detweiler has updated his LinkedIn to show that he’s now EVP/managing director/ECD at Arnold Worldwide. It doesn’t seem too far-fetched considering that Arnold’s global CEO is Robert LePlae, who in 2009 while serving as McCann North America president, brought on Detweiler as the agency’s North American creative chief.

LePlae eventually split from McCann in fall 2011 and landed at Arnold a year ago to initially assume the role of global president. As for Detweiler, the creative exec remains based out of San Francisco it appears. We’re trying to get  confirmation on his arrival and specifics such as his start date from Arnold, but as you may know, Detweiler spent several years as a creative director at various TBWA offices and served as partner/ECD at the now-defunct Ground Zero before joining McCann.

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Rich Gorman Lists 7 Ways to Get Ideas for Your Business Blog

By now, business owners have heard it said over and over again: If you want to engage your customers and potential clients—and if you want to achieve maximum visibility on Google—then you need to have a good business blog. Many of us are happy to agree with this, but not too sure of how, exactly, it is practically implemented. Read Full Article Here.

Power Resigns from ArnoldNYC

We’ve received confirmation that Lynn Power, who most recently served as president of ArnoldNYC, has resigned from the agency. In a statement, the Arnold camp says, “Lynn Power will be departing Arnold later this summer to pursue new challenges.  We are grateful for the many contributions Lynn has made, and wish her great success in the future.” Sources in the know, meanwhile, add that the move was expected as she wasn’t the right fit for the role.

 Power spent eight years in all at ArnoldNYC. As for a her replacement in the New York office, Arnold is expected to announce a successor in the coming weeks, but in the interim, Power’s responsibilities will fold under Arnold Worldwide CEO, Robert LePlae. Prior to Arnold, Power had stints on the account side at the likes of Grey, McCann and O&M. One tipster chimes in that the exec was “loved by clients and troops and NY has grown significantly under her watch.”

A Quick Follow-Up to the Volvo Review, If We May

As you may have read/heard, Volvo has announced that its launched its global creative review, but here’s a quick follow-up to the initial report. First off, here’s a statement from Robert LePlae, Arnold global CEO who assumed his post at the agency last summer and whose agency has been invited to defend, regarding the automaker’s move: “There’s new global leadership at Volvo who are rightly coming in and looking at all aspects of the business, specifically the centrally created advertising in Amsterdam. I’m new too at Arnold and we’ve done our own assessment. This leaves us eager and confident for the opportunity to show Volvo what we can do.”

Sources familiar with the matter add that while Adage reported that it was a global review, they say that Volvo’s move affects the centrally created advertising in Amsterdam only (which serves as central contact on the account for Arnold). The North American work out of Boston, and other local markets around the world, meanwhile, is not under review.

Tuesday Odds and Ends

-Indie Louisville, KY-based agency Doe-Anderson, which works with the likes of Maker’s Mark bourbon, has been named AOR for Bluegrass Cellular.

-Don’t be a lunk. Join Planet Fitness instead, so says its AOR, Philly-based Red Tettemer + Partners (above).

-Here’s the PR Newswire version of what’s gone down at Havas:Andrew Benett, currently Arnold Worldwide Global CEO, is appointed to the new role of Global President at Havas Worldwide (previously known as Euro RSCG). In this new role Benett will assume responsibility for leading the day-to-day management of the global network. Benett will report to [David] Jones, who will remain Global CEO of the Havas Worldwide network. In a second key move, Robert LePlae, previously Arnold Worldwide’s Global President, will now become its Global CEO. LePlae will also report to Jones.”

-MEC appointed Joe Kowan as practice lead, digital trading and activation. He will report to Susan Schiekofer, president of digital for MEC, North America and Ari Bluman, chief digital investment officer, GroupM, North America.

-Organic touts girl power in a new digital campaign for Kimberly-Clark brand, U by Kotex (image above). link

-D.C./Nashville-based agency iostudio was named AOR for TN-based residential building/development company, Goodall Homes.

-The Martin Agency and Psyop have launched a new campaign for a new NYC-themed ship from Norwegian Cruise Line dubbed the “Norwegian Breakaway.” Feel free to break away here.

-CBS Corp. CEO Les Moonves says simply, “We are sold out,” when it comes to ad space for the upcoming Super Bowl. link

-Google is planning to bring free Wi-Fi service to its local NYC neighborhood in Chelsea. link

-Santa Monica, CA-based prodco Bully Pictures signed director Javier Aguilera for exclusive U.S. representation.

LePlae Lands at Arnold

Nearly a year after parting ways with McCann, Robert LePlae has come back to the scene as he will now take on the role of global president at Arnold, effective Sept. 15. Yep, the headshot remains the same as it did over three years ago when LePlae joined McCann to lead up its North American operations after spending 11 years at TBWA\Chiat\Day. Once he takes his post at Arnold, LePlae will serve under global CEO/Havas CSO Andrew Benett and will split time between the agency’s Boston and New York offices.

In a statement, the new prez says, “It’s a perfect time to be joining the Arnold team. They have a great group of leaders who have done a wonderful job of delivering stellar results for a superior list of existing clients. With the recent addition of several high profile new clients there is tremendous momentum and opportunity to continue to grow the agency.” Arnold’s current client roster includes the likes of Dell, Volvo, Hershey, University of Phoenix and American Eagle Outfitters.

Wednesday Morning Stir

-Yahoo, AOL and Microsoft join forces for an ad plan. link

-Forza Miggliozi creative director/managing partner Michael Migliozzi (you know, one of the guys behind the Pabst acquisition idea), is going to testify before the House about crowdsourcing tomorrow. link

-Dominic Powers was named SVP, Asia Pacific and managing director, international operations at Epsilon.

-Robert LePlae‘s days at McCann are over. link

-Now we know why Leon Lett ruined Thanksgiving way back when, thanks to BBDO (above).