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Posts Tagged ‘Robin Koval’

72andSunny Goes Revolutionary in Anti-Smoking PSA

72andSunny earned coverage in The New York Times over the weekend for this spot, its first for new client Legacy (previously known as American Legacy foundation, or the group behind all those Truth anti-smoking ads).

Arnold and CP+B respectively handled the campaigns before 72andSunny won the pitch in February; this new spot serves as both a continuation of earlier entries’ sharp tone and an attempt to position the anti-smoking “movement” as one comparable to Occupy (check out the Guy Fawkes-style masks at :40).

After noting the success of associated anti-tobacco campaigns, the spot tells viewers that the fight isn’t over yet when a significant minority of high schoolers still smoke.

The larger effort includes attempts to turn the movement into something like the Human Rights Campaign’s successful 2013 effort to convince all of your friends to replace their Facebook photos with red equals signs.

Will the new campaign convince young people to place Xs over their faces on social or for corporations to donate more money to the group? We can’t be sure.

Side note: former Publicis Kaplan Thaler CEO Robin Koval currently serves as Legacy’s chief; despite the significant drop in tobacco sales in the U.S., she calls the campaign a case of “David going up against Goliath.”

Also worth noting that the spot does not contain a mention of e-cigarettes, which someone tells us are hot with the kids these days.

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Thursday Odds and Ends

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-New York-based creative studio Bajibot has launched a mobile app in collaboration with client, auction house Sotheby’s, for The Bay Book of Psalms. link

-Directing duo Marc & Ish, who have worked with agencies including W+K, TBWA and Publicis, have signed with Toronto-based prodco Revolver Films for Canadian representation.

-Austin-based agency Sanders\Wingo is doing its part for the month of Movember while paying tribute to one of their own (one image above) via “The Beard League.” link

-Following a review, anti-smoking non-profit organization Legacy, which recently welcomed former Publicis Kaplan Thaler chief Robin Koval as its president/CEO, has awarded its media buying/planning duties to MediaCom, which takes over for PHD. link

-So, how did Twitter do in its first day on the NYSE? link

-L.A.-based production company The Cortez Brothers has signed director Gaz Alazraki for exclusive commercial representation in the U.S. and Latin America.

Here’s Legacy’s Take on Ex-PKT CEO Koval’s Arrival

robin-koval_mediumWell, while Publicis Kaplan Thaler appears to be keeping quiet on CEO Robin Koval‘s departure, the folks at Legacy, her new employer, were kind enough to send over their official announce of her joining the anti-smoking nonprofit org behind initiatives such at truth and EX. Koval joins Legacy as president/CEO and will replace Cheryl G. Healton, DrPH at the 14-year-old operation.

In a statement, the new chief exec says, “As a marketing leader, I have been a long-time admirer of Legacy and the behavior changing impact of the truth campaign. To be given the opportunity to evolve Legacy’s counter-marketing efforts for a new generation of youth in an environment of ever-increasing communication complexity is an honor and the opportunity of a lifetime. I see this as a natural and very purpose-driven extension of my many years working for healthcare brands and cause-related programs.”

Prior to joining Legacy, Koval, who’s also penned a handful of best-selling books, spent 16 years in all at what is now Publicis Kaplan Thaler. The exec served as president of Kaplan Thaler Group prior to the merger in summer 2012, which resulted in her being promoted to CEO of the new entity.

Friday Morning Stir

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-Well, we asked yesterday but didn’t receive word back about Publicis Kaplan Thaler CEO Robin Koval leaving the agency. But it looks like it’s so as it’s being reported that the exec has split for a gig at anti-smoking org, Legacy. link

-Mitchel Elsen, who co-founded Belgian production company TRS has launched a new, New York-based multi-disciplinary company called RAZR. link

-IPG has released its Q3 earnings report. Some items of note include third quarter organic revenue increase of 2.8% and operating income of $141.5 million. Check out the full details here.

-London-based agency Space has welcomed Jason Nicholas, former Billington Cartmell Group MD, as joint managing partner.

-After 50 years of family ownership, British boot staple Dr. Martens are now up for sale. link

-According to a new report from food industry research and consultancy firm Technomic. Subway’s ads rank highest among customers in terms of effectiveness. link

-Thirty-year-old chain Rita’s Italian Ice has appointed New Jersey’s Sigma Group as AOR.

Big Spaceship Alum Hirsch’s Move to Publicis Kaplan Thaler Now Official

Nearly a month to the day that we reported that Joshua Hirsch was leaving Big Spaceship after 11 years of service to possibly assume a senior-level technology post at Publicis Kaplan Thaler in mid-August, the latter agency has finally made it official. Like clockwork. Unfortunately, Hirsch won’t be bringing his catchy “Minister of Technology” title he held at BS with him to PKT, but instead joins the latter agency in the more traditional role of EVP/chief technology officer. As you’d expect, he’ll be leading Publicis Kaplan Thaler’s technology and innovation practice out of the agency’s New York HQ.

Hirsch’s new boss, PKT CEO Robin Koval, says in a statement, “Today, technology informs the creative process as never before, and Joshua will help provide our clients with an unprecedented level of innovation. Joshua is a proven leader with a significant track record of developing impressive front-edge solutions, and we couldn’t be more pleased to have him join us. We expect to do truly innovative and industry-leading work together – work that continues to lead the change for our clients.”

As previously mentioned, Hirsch spent well over a decade at DUMBO-based Big Spaceship, beginning as the digital shop’s sole coder before eventually moving up to partner and dubbing himself, yes, “Minister of Technology.” Frankly, we miss the hair.

Publicis NY, Kaplan Thaler Merge

We’ve been hearing about it since 11:30am EST, which was when tipsters were saying Publicis USA chairman/CEO Susan Gianinno just informed staff, and now it’s been made official. Publicis New York and 15-year-old Publicis Groupe sibling Kaplan Thaler Group are joining forces to form, you guessed it, Publicis Kaplan Thaler. The new, NYC-based entity will house over 650 employees and is now the U.S. flagship agency for the Publicis worldwide network.

As far as leadership goes, Publicis Kaplan Thaler will be led by chairman Linda Kaplan Thaler, CEO Robin Koval and Rob Feakins, currently president/CCO for Publicis New York who will now continue in that role while leading creative for the expanded entity. In a statement, Gianinno says, “Publicis Kaplan Thaler will build on the strong performances of Publicis New York, which includes the successful integration of digital agency Modem, and the Kaplan Thaler Group, to create a more dynamic New York base. Publicis Kaplan Thaler is poised to lead the change for its clients and the industry.”

By early next year, Publicis Kaplan Thaler, which has a combined client roster that includes P&G, Citi, P&G, L’Oreal, Nestle, Merck, Pfizer and Wendy’s, will be moving into its new location. According to spies, all staff will be moving to 1675 Broadway, though we’re still getting confirmation on that.