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Posts Tagged ‘Robin Williams’

Wednesday Odds and Ends


-Kentucky for Kentucky made this strange case study video for their strange “Gold Kentucky Fried Chicken Bone Necklaces” initiative (video above). link

-A look at Robin Williams‘ legacy in advertising. link

-Collective Digital Studio (CDS), announced the hiring of Scott Weller as its chief revenue officer.

-Everything you need to know about the millenial consumer. link

-Miami Ad School students Jesse Brown and Derek Taylor created this print ad for Tesla. link

-Amsterdam-based agency, WE ARE Pi, has been awarded the Global Kipling advertising business. link

-GSD&M announced today that Mark Durein has joined the agency as vice president/account director for the agency’s newest client, Northwestern Mutual.

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Apple Adds Two New Verses

Apple has added two new spots to its ongoing “Your Verse” campaign: “Jason’s Verse” and “Yaoband’s Verse.”

The “Your Verse” campaign, as you might remember, debuted in January with an anthem ad featuring the sadly recently deceased Robin Williams‘ recitation of Walt Whitman‘s “O Me! O Life!” (from which the campaign gets its title) from the film Dead Poets Society. It was also notable for being produced in-house, without the aid of Apple’s agency, TBWA/Media Arts Lab, as were the follow-up verses.

Apple’s latest additions to the campaign aim to continue the inspirational tone with two new stories. “Jason’s Verse” follows Detroit resident Jason Hall as he attempts to revitalize the Detroit community through his Slow Roll. What begins as a solitary bike ride turns into a weekly event drawing thousands, with Jason’s iPad Air helping him get word out to the community and build Slow Roll into a sort of institution.

“Yaoband’s Verse,” meanwhile, sees a Beijing electro-pop group’s using their iPad Air for everything from sound-sampling to communicating with fans. Both “Your Verse” stories can be examined in more depth at Apple’s site, where visitors can also access an exclusive concert from Yaoband. Stick around for “Yaoband’s Verse” after the jump. Read more

Snickers Drops Down the Celebrity Hierarchy with Kenny G

Betty White, Joe Pesci, Robin Williams, and… Kenny G. Aside from picking the most odds-and-sods group of entertainers out there, Snickers and BBDO New York have a knack for choosing celebrities with just enough relevance for the “You’re not you when you’re hungry” campaign. The title for best Snickers jokester is a toss-up between White’s roughhousing football player and Pesci’s whiny wingman. The latest spot, “Cards,” won’t top its predecessors, mainly because Kenny G doesn’t speak throughout the whole clip, but you can always lose yourself in his patented melancholy saxophoning.

It’s strange to think that the first ad with White came out over three years ago, but these spots seem to have enough social support to keep on kicking, even as the celebrities get less celebratory. Maybe for the next one, BBDO could get all four celebs in one room at the same time – a group of hungry people who all need to eat Snickers. That way, we could get Pesci to look at Kenny G and unleash a “Who is this fuckin’ guy?” tirade. Everybody wins, even Kenny G, since he’d be in two commercials in the past decade instead of one. Credits after the jump.

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Monday Odds and Ends

-Robin Williams and Bobcat Goldthwait take Joe Pesci‘s place in BBDO New York’s latest spot for Snickers.

-IPG-owned GolinHarris promoted Judy Johnson, a 16-year vet at the agency, to newly created position of president of the Western Region.

-You’ve probably seen this aplenty by now, but we think David Ma and Nick Hugh Schmidt deserve a shout-out for their site, the “Creative Confessional.” link

-Tool and Under Armour have launched a site that determines if you can “Out Ray” Ray Lewis. link

-L.A.-based commercial production company trio films added comedy director Russell Bates to its roster.

-Former Comcast/NBCU EVP Beth Ellard joined the Ad Council as executive vice-president of media.

-San Francisco-based shop Heat has beaten out a few “other agencies” to nab a marketing campaign assignment for La Crema Winery. The campaign is expected to launch in May and will include digital, print, experiential, POS and trade development.

-FYI, the Art Directors Club has extended its deadline for all its 92nd Annual Awards advertising entries to this Friday, Feb. 1 at 11:59 PM EST. link

-Former Rock Paper Scissors editor Staci LeVan joined the roster of Cut+Run’s Austin office.