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Posts Tagged ‘Roger Federer’

Tiger Woods’ Real-Life Ass-Whooping Nicely Coincides with Videogame Ad Ass-Whooping

No, it’s not the ass-whooping you’re thinking of that he received back in the day. We can’t really expound, though, except to say the timing is perfect with this latest EA Sports spot from San Francisco-based Heat for the former’s Tiger Woods PGA Tour 14 installment. Woods, if you didn’t know, won his eighth Arnold Palmer Invitational title yesterday in his home turf of Orlando and reclaimed his throne as the top-ranked golfer in the world in the process. Not sure if he’s doing his own stunts or that his sports star acting skills are on par with his good pal, Roger Federer, but we’re sure those are Arnie’s knuckles cracking. Credits after the jump.

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Carrot Creative Nabs Wilson’s Social AOR Biz

Following a formal RFP process, New York-based Carrot Creative has been awarded social media agency of record duties for sporting goods brand, Wilson, which as you may or may not know puts out tennis racquets used by Roger Federer and a ball that serves as Tom Hanks‘ best friend in Cast Away among other things.

Anyhow, as Wilson’s new social media AOR, Carrot, which would not disclose the incumbent on the biz, will work on social strategy across the brand’s sporting lineup including baseball, its baseball bat line DeMarini, football, volleyball and soccer. Seeing as it’s that time of year and all, Carrot’s first order of business was to create a Tumblr site to tell us the tale of the Wilson Super Bowl football.

Regarding his company’s decision, Wilson VP of marketing Tom Gruger offers this statement: “Carrot was a great choice for Wilson; their passion for sports, community building and depth of digital knowledge will greatly contribute to our ability to unify Wilson’s brand online. As a brand, we’ve been connecting with a player’s sports journey for 100 years. We get it; the hard work, the commitment, the joy in the process. Social is a fantastic way to support our player’s journey, to let them know we’re there with them, helping them attain their goals.”

Gillette Sends Best Wishes to Team USA with Light/Water Show

Last Friday in Boston, P&G sent a rather large-scale good luck message to some of the Team USA athletes who also happen to be pitchmen for the company’s Gillette brand, namely swimmer Ryan Lochte and sprinter Tyson Gay. Boston Harbor was the venue for a light and water show that included 60-foot holograms, screens of water vapor, the music of M83 and was the result of a collaboration between Proximity, BBDO, Ketchum and Klip Kollective.  Not sure if it’s just us, but this ambitious efforts reminds somewhat of last year’s experiential Carmelo Anthony Air Jordan launch in New York…or maybe it’s just us. Anyhow, the effort helped kick off an Olympics-themed campaign called ” Get Started,” which features a spot that also includes fellow Gillette pitchman Roger Federer.

Gillette Gives Great Starts to Olympians

“On race day, you don’t leave anything to chance,” the gravelly commercial-voice admits in Gillette’s latest series of commercials. Whether swimmer Ryan Lochte is diving into the water, tennis player Roger Federer is spinning his racket in contemplation, or sprinter Tyson Gay is bursting off the blocks, their pre-race/match prep includes shaving with a Gillette razor.

It’s hard not to love focused, determined athletes flexing their muscles, especially as Olympic fever starts to rise. And these men are also blessed with extraordinarily well-sculpted faces. When the distraction of attraction fades, however, the spots feel generally formulaic. Dramatic narration, handsome men, razor-cutting-hair animation…these spots include factors present in every traditional men’s grooming promotion. When the Olympics start and this ad plays for the fiftieth time, I for one will not tell my bar-mates to be quiet, lest they miss some stunning creative work. Nice eye candy, but ultimately these spots are uninteresting.

Check out the other two spots from the campaign after the jump:

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Tuesday Odds and Ends

-According to reports, GM has pulled its $10 million campaign from Facebook ahead of the IPO, deeming its on the social network “had little impact on consumers.” Ewwww-a-niiiick!! link

-Wes Anderson explains to Slate why he digs directing commercials. link

-Hollywood-based prodco Luma Pictures has brought in former agency producer Vicki Mayer to run its commercial VFX department.

-Roger Federer and Credit Suisse unveil a making-of trailer for their new global campaign launching next week. link

-Being a Wayne Gretzky superfan won’t work in this marriage according to a new Mobile Mini campaign from Venables Bell & Partners.

-WPP/GroupM company Xaxis opened up new regional headquarters in Singapore.

-Speaking of the GroupM umbrella, media agency MEC celebrates its 10th anniversary today. link

 

 

 

Video: 5 Things You Need to Know This Week

In this week’s episode of “5 Things You Need to Know This Week,” we give a lesson on human reproduction, talk about the U.S. Open, sit down with Julian Assange, and, oh yeah, cover that Irene thing everyone’s been talking about.

For more videos, check out Mediabistro.tv, and be sure to follow us on Twitter: @mediabistroTV


Friday Morning Stir

-DDB Toronto unveiled a new icon/campaign to compel people to give blood (above). link

-Eleven alum Anderson Oliveira has joined up with fellow San Francisco-based shop Heat as creative technologist.

-Apple is making iAds more flexible for Madison Ave. link

-Poll: Grand Slam drought be damned, Roger Federer is still the best brand ambassador in tennis. link

-MRM Americas and McCann Salt Lake City are now intertwined. link

 

Guest Review: Roger Baldacci Bids Adieu

Well, it’s been a glorious run, but alas, all good things must come to an end. Here is your last campaign critique from Arnold’s Roger Baldacci, who decided that a Gillette viral was the fitting way to bow out. Take your bow, sir.

It’s only fitting that my final review for AgencySpy is for a viral stunt video. A bunch of guys with far too much free time use 3,000 liters of paint to spray Roger Federer’s face on a field before they spray 1,000 liters of foam on him and “shave” him with lawnmowers. Sometimes I feel like I’ve fallen asleep in the dim backroom of a focus group facility and woken up with candy stuck to my cheek in a strange new advertising world. Like the guy in 28 Days Later who was horrified to find London inhabited by speedy flesh starved zombies. But in my nightmare/reality, these waves and waves of zombies don’t want to eat you, they’re just desperate for you to “like” them on Facebook and/or give them YouTube hits. Ok, frankly, I’m losing myself here in this analogy.

The point is, this Gillette stunt has no point. I’ve said this before, but imagine if the brilliant, creative, problem-solving minds in this business actually set out to solve real life problems instead of finding ways to create “viral” videos? What happened to a real idea? Leveraging true consumer insight? Or just something simple and charming? Last I checked, the VW “Darth Vader” spot got 40 million hits on YouTube. Sure, running on the Super Bowl no doubt helped goose those numbers, but still. At any rate, that is moot. The order of the day is to do things in a large, public way, show how you did it and be sure to capture enthralled spectators watching your epic, pointless stunt. So I leave you with a couple of suggestions (if they haven’t already been done)—I only ask that you give me a slash for the award show entries.

Jell-O: Create the world’s largest pool and fill it with strawberry flavored Jell-O then have one of those Acapulco, banana-hammock wearing cliff divers plunge into it from 125 feet.

Tide: Have a group of people sneak into the royal chapel of the Cathedral of Saint John the Baptist in Turin and have them use those little Tide sticks to clean the Shroud of Turin. This would be faked, but it would look real. There would be much speculation, blogging, news coverage and debate.

Well, that’s all I’ve got for now. It’s late and I’ve got an 8:10 flight to Miami tomorrow. All I can tell you is that me and 1,000 other people are about to take the flash mob to a whole new level. Look for me on YouTube soon. Thanks for reading.

Djokovic Takes to Skies in Latest Head Tennis Stunt

Now that he’s overtaken Roger Federer as #2 tennis player in the world and is unbeaten this year, has Novak Djokovic lost his mind? One can deduce such a thing after watching this latest stunt promoting Head tennis racquets that features the Serb (or his stunt double we hope) playing a quick back-and-forth on the wings of an airplane. The clip comes courtesy of Berlin-based shop Aimaq and Stolle, which was also responsible for the “street tennis” display put on by British tennis hopeful/Grand Slam never-was Andy Murray from last summer. As for Djokovic, maybe all the recent success has just clouded his, um, head.

Gillette Finally Cuts Ties with Tiger Woods

Seeing as we were in our Xmas-induced coma, we glanced over the fact that Tiger Woods‘s relationship with Gillette will come to an end on Dec. 31. It was only a matter of time, since the brand basically phased Woods out of its Champions campaign following his marital maelstrom late last year.

In the case of Gillette at least, Woods isn’t being singled out thanks to his indiscretions–at least according to his agent, Mark Steinberg, who tells USA Today, “Gillette is ending their ‘Champions’ campaign. That is the reason for not continuing.” He might have a point as other Champions athletes are getting dropped by the P&G brand at year’s end as well, including footballers Thierry Henry and Lionel Messi. The aforementioned campaign kicked off in 2007 and used 38 different athletic endorsers from seven sports to spread the Gillette message to 180 countries.

Still, one can obviously assume had Woods not completely fallen from grace as quickly as one of his tee shot strokes, he still would be a proud fixture on the Gillette roster. After all, his old Champions chums Roger Federer and Derek Jeter are being kept on board by the brand for local and global marketing efforts.

In case you weren’t keeping score, here are some links to recap the Woods sponsorship fallout over the past year:

Gatorade Drops Tiger Woods

Accenture Really Wants Nothing to Do with Tiger Woods

Tiger Woods’ Libido Costs Loyal Sponsors $12 Billion

Tag Heuer Tames Relationship with Tiger