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Posts Tagged ‘Rowena Patrick’

KBS Celebrates Ten Years with AdoptUSKids

KBS and AdoptUSKids is celebrating the tenth anniversary of partnership between the organizations with a campaign launching today in collaboration with U.S. Department of Health and Human Services and the Ad Council.

The ads promote adoption by showing how flawed parents still have a positive impact on children’s lives. In the 30-second “Treehouse,” for example, a father attempts to build a treehouse without following instructions, which doesn’t end well. In “Skating,” a mother attempts to roller skate with her children even though she doesn’t know how to skate, with predictable results. Both spots are narrated with a song sung by two pretty goofy guys, and promote keeping siblings together implicitly by showing adopted siblings in the ads (although this might be too easy for viewers to overlook). The ads end with the familiar “You don’t have to be perfect to be a perfect parent” tagline. Both spots will be unveiled today by JooYeun Chang, associate commissioner of the Children’s Bureau, at a DC event celebrating the tenth anniversary of the National Adoption Campaign. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

If Bottles Could Talk: Keep America Beautiful Personifies Recycling

The press release for the new 60-second recycling spot from Keep America Beautiful, the Ad Council, and Periera & O’Dell states that the average American generates 4.4 pounds of trash per day, but only recycles 35% of that output. It’s unclear whether that means 35% of all recyclable trash is properly recycled rather than 35% of all trash, but the creators of the campaign don’t seem too concerned with stats. After all, people probably won’t respond to numbers.

Periera & O’Dell have decided to redirect the campaign with an emotional tilt, turning an empty plastic bottle into a protagonist that thinks and talks – through voice-over, thankfully. The result is a corny, yet necessary plea to viewers who should be recycling more. Credits after the jump.

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