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Posts Tagged ‘Rudi Anggono’

TBWA Continues Ad Blitz for Nissan Note with Fun ‘Ghost Train’ Spot

“Anticipate the unexpected with Safety Shield technologies,” says a narrator in Paris-based TBWA\G1’s spot “Ghost Train” for the Nissan Note. Normally such an announcement would come as a somber reminder of what could go wrong without the aid of such technology, usually following the car stopping short of a child who has run into the street (or something along those lines). We’ve all seen those ads. But TBWA\G1 went a different route with “Ghost Train,” attempting to make a utilitarian technology seem fun.

In the work above, a couple takes their car into a kind of drive-in haunted house, which is a thing that really should exist. The driver is alerted by the Safety Shield technology before a series of the haunted house’s robotic ghosts and ghouls approach the car. They seem to be having a lot of fun, and the high-tech looking baddies are some good eye-candy. It’s an entertaining little 46-second spot (although the Franz Ferdinand song featured was a little annoying). Nothing mind-blowing, but I’ll take a little low-key Halloween fun to start my Monday. Credits after the jump.  Read more

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Nissan’s Nismo Smart Watch Makes Driving A Bit More Tech-Friendly

From the Daft Punk meets Philip K. Dick meets Steig Larsson collection comes the Nismo watch, essentially a smartphone on your wrist that provides car-related data. Do drivers need reminders of speed or heart rate accompanied by suggestions to slow down? Probably not. Do they need reminders to get oil changes? Probably (even though most new cars can tell you this on the dash). But either way, the watch looks like a cool gadget and should retail for an expensive enough price, so it becomes a sleek status symbol.

The 100-second promo, created by TBWA G1 + TBWA Helsinki, is just as shiny and metallic as the watch itself. The music sounds like a leftover track from the last Transformers movie, and although this may not be an intended consequence, might make you want to drive fast. I’d prefer to spend however much the watch costs on gas, but if you have some excess income and want to purchase the watch equivalent of wearing sunglasses indoors, this product is perfect for you.

Credits after the jump.

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Monday Morning Stir

-Nestle USA has consolidated its traditional and digital accounts for its Buitoni refrigerated pasta/sauce brand at Cleveland-based Marcus Thomas. First work from the shop for Buitoni is expected to break in June, with the focus being on Facebook, Twitter and Pinterest as well as product integration within traditional media. Budget is undisclosed.

-TBWA Paris ECD Rudi Anggono and Box.com CD Vinit Patil discuss five ways that marketers can maintain “peaceful multi-agency relationships.” link

-New York-based marketing/media company Brand Connections has welcomed Suzanna La Forgia and former Havas account director Kristin Mattimore as SVP of sales and VP of client services, respectively.

-Ogilvy and directing team The Perlorian Brothers resurrect and old familiar tagline in a new “Stay Smart” campaign for Holiday Inn Express (one spot above, second spot here). link

-New York-based integrated agency Diffusion has been tapped by the makers of transit app HopStop to launch HopStop Live!. Diffusion beat out HopStop’s traditional agency, Weber Shandwick, in the pitch.

-CP+B London has welcomed a former Publicis ECD as creative director. link

Nissan Taps Google for Technology, Wants Cars to Act Like Skateboards

Nissan is bringing Google Maps to the road, so if you live with a parent or spouse who gets lost regularly and refuses to ask for directions, this car may be a solid investment. Navigation systems aren’t new, but the Google Send-to-Car technology can be accessed and modified remotely. In the sixty-second spot above, you’ll notice Google’s signature blue rope pulling along the Nissan Juke n-tec (I guess nobody will be buying this automobile for the name…) through an unmarked city during the night. And if you’re worried that this promotion will take away the comfort of watching a loved one go crazy in the driver’s seat after realizing he/she is lost, fear not. There’s always the chance that the angry driver will question Google Maps and make up a new route. Then, you can get the popcorn ready.

TBWA\G1 Paris developed the spot and corresponding “Urban Thrill Rides” campaign that will pop across Europe starting this month. Take a second to pay attention to the music, which a rapped by a man who is half-Jay-Z, half-Will Smith, a perfect combination for a European audience. A little pitchy Jay-voice and  some Big Willy over-pronunciation makes everyone happy. Hopefully happy enough for you not to realize that a car is grinding on a median X-Games style. Keep the Google, but maybe next time, we can stop pretending that cars are like skateboards. Safety first.

Credits after the jump.

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AKQA Alum Anggono Heads to TBWA Paris

If the name Rudi Anggono doesn’t ring a bell, let us tell you that the creative spent the last few months on the freelance tip in the Bay Area but a good portion of his time prior as a CD and ACD at AKQA San Francisco. You might remember Anggono from such campaigns as the one that helped console then-injured San Francisco Giants catcher, Buster Posey, or the effort for YouTube’s Politics channel. Anyhow, it appears that our lad has moved overseas, serving as pan-European creative director out of TBWA’s Paris office. During his career, Anggono served as an art director at the likes of Goodby, BSSP and CP+B, where he was involved with campaigns for Sprint, GE, Burger King and Rolling Rock.

AKQA Helps Hype YouTube Political Channel

In an effort to bring awareness to its new Politics channel, YouTube tapped AKQA’s San Francisco office to create the above promotional clip that will be aired as pre-roll during the online video giant’s debate/primary coverage. As the AKQA spot emphasizes, YouTube Politics’ coverage of debates, etc., will allow for viewers to form a video dialogue with candidates. Get those Rick Perry/Herman Cain questions prepared, stat!

AKQA Creatives Use Twitter to Console Injured SF Giants Catcher

A few folks at AKQA felt bad for San Francisco Giants catcher Buster Posey, whose season came to an end after a gruesome home plate collision back in May, so they decided to send their hometown hero some well-wishes. And since there’s no better way to show compassion than creating a Twitter profile, @Poseyscast was set up right after the player’s foot injury occurred and since its launch, has lured hundreds of people to “sign his cast” via tweet. The case study above explains it all and the end result of this effort was a physical card featuring the five best tweets that was mailed to Posey himself. Hope it helped somewhat.

Credits:

CD: Rudi Anggono

AD/CW: Katherine Fernandez/Greg Damiani