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Posts Tagged ‘Rupert Maconick’

BWM Taps Schwarzenegger for Realestate.com.au

BWM, Melbourne tapped Arnold Schwarzenegger in their latest campaign for Realestate.com.au.

In the spot, Arnold decides to move back to Austria, mistaking Australia’s .au for his birth country. His assistant tries to inform him of his error, but Arnold is too excited over the possibilities he’s found on the site and tells his assistant to book him some inspections while leaving the filming of his current movie to his “double.” While its humor doesn’t quite hit its mark, it’s refreshing to see Arnold still willing to play on his persona, and make himself seem ridiculous in the process. And Arnold’s star power should certainly get people’s attention. Stick around for credits after the jump. Read more

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If This ‘It Can Wait’ Doc Doesn’t Help the Cause, We Don’t Know What Will

We figured we’d hold off on posting about this until this afternoon because it’s Friday and you might actually be able to view this in full, if you haven’t already, because it deserves to be.  Werner Herzog, the legendary director, writer and/or producer of a million projects including Grizzly Man during his 50-year career, has gone behind the camera once again for the above documentary, From One Second to the Next. This is the epic, poignant, sad and important extension of the ongoing “It Can Wait” PSA campaign initially launched by AT&T that has now been supported by the other major wireless carriers including Sprint, T-Mobile and Verizon.

Herzog, along with BBDO New York, continues to hammer the message home that texting while driving doesn’t shouldn’t mix via the tales of four different people who were affected by it on either end of the spectrum. Be safe this weekend and if you’d care to, take the “It Can Wait” pledge here. Credits after the jump.

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Grey, Spurlock Test Trustworthiness of Strangers for Ally

What would you do if some random stranger asked you to watch their briefcase that happens to be filled with $100,000? Well, that’s the premise of Grey’s new spot for Ally, which was directed by the seemingly ubiquitous Morgan Spurlock. The POM and Supersize Me auteur, who is also seeking members for something called the “Failure Club,” is deeming this a “social experiment” though we’ve seen the Candid Camera/Punk’d approach in ads before. But whatever the case, it’s nice to see there are still some trustworthy people out there. Credits after the jump.

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BBDO, FedEx Once Again Infiltrate NFL Week 1 Coverage

If you happened to catch any NFL games since the season kicked off on Thursday night, you probably saw any one of three or four FedEx ads that’s part of a new brand campaign from BBDO NY, which aims to emphasize its client’s “customer solutions including healthcare, automotive, small business and sustainability.” The spot called “Hollywood” (above), which boasts FedEx’s ability to, yes, deliver bovine heart tissue in time for surgery, seemed to get the most airplay from our point-of-view. But maybe it was the one below or either of the two after the jump that deserved more rotation–though none of this year’s FedEx spots really elicited a chuckle or two like last year’s “Exchange Student” effort that also launched during the NFL’s opening week. Check out two more from the 2011 campaign (wait, is that Bodie from The Wire as the FedEx guy in the spot called “Two-Sided”?) as well as credits for the various spots after the jump.

 

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