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Posts Tagged ‘Ryan Seegers’

R/GA Reveals Epic World Cup Spot for Beats

With the World Cup a week away, the barrage of World Cup-themed ads isn’t showing any sign of slowing down, and this 5 minute spot R/GA put together for Beats might be the biggest one yet. Indeed, as Adweek writes, the spot seems to “Out-Nike Nike.”

Entitled “The Game Before The Game,” the ad tackles the pre-game rituals of stars such as Brazil’s star Neymar Da Silva Santos, Jr. His pre-game ritual involves talking with his father, whose inspiring pep talk is the heart of the ad. Also featured in “The Game Before The Game” are Spain’s Cesc Fabregas, who kisses the ring he received from his girlfriend precisely four times; Mexico’s prayerful Javier “Chicharito” Hernandez; and Uruguay’s Luis Suarez, who kisses a tattoo on his wrist of his children’s names. Elsewhere stars such as Bacaray Sagna, Bastian Schweinsteiger, Blaise Matudi, Daniel Sturridge, Jozy Altidore, Mario Gotze and Robin Van Persie can be seen slipping on their Beats headphones and doing their thing. Tthe spot is set to “Jungle” by Jamie N Commons & The X Ambassadors and st times takes on the feel of a music video, which makes a lot of sense given the brand. Interspersed with the players’ preparations are fans performing their own pre-game rituals. This includes a slew of celebrity cameos, such as Lil Wayne, Lebron James, Serena Williams, Stuart Scott, and Nikki Minaj. Check out the spot for yourself above, and stick around after the jump for partial credits. Read more

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Gus Johnson Literally Explodes, Erin Andrews Just Stands There for Fox Sports

To be perfectly honest, I had no idea that Fox Sports covers college football throughout the season. However, a quick bit of research (Wikipedia) informed be that Fox actually has attained TV broadcasting rights for the Pac-10 last year. And, it would appear Fox’s marketing team has decided to make Gus Johnson the network’s star commentator for the NCAA season.

Now, I’m a little familiar with Gus, but I’ve never thought of him as a particularly excitable broadcaster. But, apparently Johnson is in the process of culminating this persona in two new spots from Fox Marketing and Biscuit Filmworks. The first, “Bomb Squad” (above), features Gus literally blowing up and possibly maiming a group of innocent passersby.

The second spot, “The Gus Effect,” aims to convince young males that watching a game commented on by Gus Johnson is a totally awesome experience, bro. Not only to you get cage dancers, you get new addition to the Fox team Erin Andrews staring at you while you cheer your team on. She doesn’t look a bit sad that ABC/ESPN decided not to renew her contract, does she? Credits after the jump.

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