TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Scot Beck’

CP+B Gets MetLife Customers to Share ‘Who I Live For’

In celebration of National Life Insurance Month (yes, this is a thing), CP+B created a campaign for MetLife asking customers who they live for.

They then shared the results in a series of two online videos, called “Who I Live For” in an attempt to show the positive, human side of life insurance. The videos, as you might expect, attempt to pull on the heartstrings as people share photos of their children, grandchildren and significant others. Mixed in with the more predictable answers are a couple who share their love for their bulldog, Huey. Both spots end by inviting viewers to share who they live for with the hashtag #WhoILiveFor, as a social extension of the campaign.  “Who I Live For”  puts a premium on spontaneity, with seemingly unscripted responses from those interviewed and in the longer of the spots (featured above), one respondent offering up a seemingly improvised song as a soundtrack. Read more

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!

Best Buy, CP+B Launch Final Back-to-School ‘Techfitter’ Spot

Continuing their back-to-school Techfitter campaign, Best Buy and CP+B are providing Tim Kong, an aspiring games designer, with the tech he needs to design and code his next action-packed adventures. Previously, Best Buy “techfitted” a marine biology major and an aerospace engineer with a set of Windows 8 gadgets.

This new spot is comparatively less exciting, maybe because stars and oceans are grander than grungy cars and code. Consequently, I wish we had more of a storyline. Is Tim Kong really just going to make a new Grand Theft Auto, or do his interests lie somewhere specific? And in that case, can we hear what he has to say? At this point, he’s a Stock Student who knows how to make a good surprised/awesome face.

But maybe it’s better that he’s a basic video games enthusiast. Many current college kids must relate, and it’s a good thing Best Buy has a spot specifically geared towards forward-thinking, technology-centered students, hence the girl scientist, a guy scientist, and a gamer. If only the campaign lasted longer and their next subject is a fashion girl, conveniently coinciding with Fashion Week. Ah, what could’ve been.

Credits after the jump

Read more

CP+B, Best Buy ‘Tech-Fit’ Students with Windows 8 Gadgetry

And now, for something, er, lighter. These back-to-school posts almost make me wistful for the days when a new pencil case was the joy of my September. But as I have grown, so has the sophistication of academic shopping. To keep with the times, Best Buy is branding themselves America’s go-to “Techfitter” of the season.

To show that they’ll equip students with not only the best technology, but the right technology for their pursuits, CP+B and Best Buy found real students and surprised them with personalized Best Buys, “tech-fitted” to their academic interests in a pair of new Paul Hunter-directed spots. Greg, Aerospace Engineering Major, gets a semi truck parked in front of his house. It opens, and he’s presented with the planetary system, plus a launchable rocket (sadly not available at a Best Buy near you). Lidia, a Marine Biology major, gets an underwater tech experience complete with dolphins and jellyfish. Both personalized surprise scenarios are scattered with Windows 8 laptops and tablets.

Additional spots will air later this month, and my guess is the lucky students will not include an English or PoliSci major, because those experiences would involve sheafs of paper and alcohol. Let’s expect an aspiring architect and an ambitious pre-med; they provide ideal landscapes for Best Buy’s eager urban tech-fitter to make a difference. Credits after the jump.

Read more