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Posts Tagged ‘Scott Clark’

Volkswagen, Deutsch Race Cars Against Fast-Talkers, Rubik’s Cubes

To prove the speed of VW cars, Deutsch asks people who know the meaning of “fast” to co-star in their latest TV spots. Four YouTube sensations—a Rubik’s Cube wizard, a beatboxer, a speed reader, and a lightning-finger guitarist—accompany Eric Norris (son of Chuck) around a race track, aiming to complete tasks in their various skill sets before the VW cars complete a lap.

Granted, it’s far easier for a car to get around a track than for a vulnerable human to read the Gettysburg address while in said screeching, speeding car. The race might not have been very fair. But, these spots are still fun, and the quickness of the VWs is nothing to scoff at. Also, can we pause for a second to appreciate “speed cuber” Anthony Brooks, who can solve a Rubik’s cube with one hand (above)?! I can’t even look at a Rubik’s cube, knowing that as soon as I touch it I will be met with total frustration and humiliation.

Deutsch did well by choosing Internet-famous individuals with awesome, unusual talents. Their presence gives us the impression that VW cars aren’t just fast, they’re original and inventive, too.

Credits and more spots from the campaign after the jump.

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Modem GCD Damian Claassens Splitting for Profero

After spending the last 14 months as SVP/GCD at Publicis Modem and heading up creative on the agency’s global LG account, sources familiar with the matter confirm that Damian Claassens has resigned and is heading to Profero, which just picked up the ERGOBaby business a few weeks ago. An official start date hasn’t been disclosed as of yet,  but sources say Claassens will serve as head of creative at Profero’s New York office once he arrives.

Prior to joining Modem last year, Claassens spent five at AKQA New York, first as creative director then the last two years as GCD. During his time at the digital agency, he worked on accounts ranging from Coca-Cola to Nike to Google. Claassens will replace Scott Clark at Profero.

Update: Claassens starts his new gig at Profero on Dec. 5.