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Posts Tagged ‘Sean McLean’

Monday Morning Stir

 

-Following a one-month review, TDA_Boulder has succeeded San Francisco-based Mortar as agency of record for Denver-based Regis University. TDA will handle both strategy/creative and media.

-Mullen is apparently targeting Mark Zuckerberg and his ilk in its debut campaign for Acura dubbed “Made for Mankind” (Vine teaser clip here, credits after the jump) link

-In case you missed all the shenanigans, here’s your full Cannes Lions 2013 winners list. link

-Hostess snack fave Twinkies will return to shelves on July 15. link

-Jonathan Gardner, director of comms at cloud marketing platform Turn, tells us why “mobile advertising must not stand alone.” link

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Arnold Worldwide Brands Volvos for ‘Real People’

Shots fired! According to this new car spot from Arnold Worldwide, Volvos are for real people, but Mercedes-Benzes are for snooty women of the 1% who preen at themselves in rearview mirrors. This is some good, clean class warfare, automobile-style, and luxury brands better watch out.

A few years ago, a Volvo was a boring car for people who needed affordable transportation. Now, the price hasn’t changed much, but the image has shifted slowly. It’s not that crazy to think that someone with enough money would pick a Volvo over a Benz. And the new spot tugs at the right cords of today’s economic realities to make the comparison seem not only feasible, but preferable. There are also a few campaign teasers on Facebook that flesh out the appeal of Volvo as “luxury for real people,” including: If your dog has a wardrobe, the Volvo s60 probably isn’t for you. Now they’re going after snobby women and people who dress up their dogs! More shots fired, Volvo. I’m in. Credits after the jump.

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