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Posts Tagged ‘Serena Williams’

R/GA Reveals Epic World Cup Spot for Beats

With the World Cup a week away, the barrage of World Cup-themed ads isn’t showing any sign of slowing down, and this 5 minute spot R/GA put together for Beats might be the biggest one yet. Indeed, as Adweek writes, the spot seems to “Out-Nike Nike.”

Entitled “The Game Before The Game,” the ad tackles the pre-game rituals of stars such as Brazil’s star Neymar Da Silva Santos, Jr. His pre-game ritual involves talking with his father, whose inspiring pep talk is the heart of the ad. Also featured in “The Game Before The Game” are Spain’s Cesc Fabregas, who kisses the ring he received from his girlfriend precisely four times; Mexico’s prayerful Javier “Chicharito” Hernandez; and Uruguay’s Luis Suarez, who kisses a tattoo on his wrist of his children’s names. Elsewhere stars such as Bacaray Sagna, Bastian Schweinsteiger, Blaise Matudi, Daniel Sturridge, Jozy Altidore, Mario Gotze and Robin Van Persie can be seen slipping on their Beats headphones and doing their thing. Tthe spot is set to “Jungle” by Jamie N Commons & The X Ambassadors and st times takes on the feel of a music video, which makes a lot of sense given the brand. Interspersed with the players’ preparations are fans performing their own pre-game rituals. This includes a slew of celebrity cameos, such as Lil Wayne, Lebron James, Serena Williams, Stuart Scott, and Nikki Minaj. Check out the spot for yourself above, and stick around after the jump for partial credits. Read more

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iPhone 5 Will No Longer Interrupt Your Dreams of Three-Ways with the Williams Sisters

Among my resolutions for 2013 is the desire to act more mature, especially when my public persona is in use. Now that I’m firmly in my mid-20s, the adult thing to do would be stop writing about things like boobs and farts on AgencySpy, and start taking my critiques of marketing a bit more seriously. However, when Kiran sends me spots like this, I cannot help but relapse. Readers, I hope you can forgive me.

As we’re told in this iPhone spot from TBWA\Media Arts Lab, our narrator is in the midst of a dream, one he says he’s enjoying quite a bit. In said dream, he’s getting double-teamed by Venus Williams and Serena Williams, two tennis legends who our narrator apparently fantasizes about. Now, notice that they’re not playing tennis, but instead in the midst of an epic game of ping-pong, with each sister assigned to play with one of the narrator’s balls.

Now, the worst that could happen would be that the narrator’s precious iPhone 5 wakes him up before things get even more heated. Luckily, the iPhone 5 comes with a “Do Not Disturb” function, which will allow him to ignore interruptions while he’s asleep.  How does iOS know what calls are “important” and which ones are not? We may never know, but we do know that his dream will continue uninterrupted, perhaps in Apple purgatory’s locker room. Again, sorry for the relapse, and I’ll try harder next time. But, seriously, TBWA\MAL. You know damn well what you’re implying.

Wednesday Odds and Ends

-ChickFilaConfessional.com creator Natalie Taylor, who also happens to be an ACD/copywriter at Proximity Chicago, discusses her brainchild on HuffPo. link

-Former Digitas U.K. president/Wunderman alum Howard Geisler joined New York/London shop Essence Digital as Google global client partner.

-Grey NY is helping its client the NFL promote its women’s apparel line with the “It’s My Team” campaign, which stars everyone from Condoleezza Rice (above) to Serena Williams to Melania Trump. We had no idea Condi was a Browns fan.

-Apparently, Business Insider has evidence that Progressive is ready to “kill off Flo.” link

-The Shat–sorry, the Priceline Negotiator–lives! Thank you, BSSP. link; link

-Here are your finalists for Digiday’s upcoming Sammy Awards. link

-Welcome to Flickr, Marissa Mayer. link

-Newly appointed GroupM chief digital officer Rob Norman says he will avoid the “digital silo” in his new role. link

Jenkins Takes Global Creative Role on Gatorade at Chiat LA

Jayanta Jenkins, who you may remember as our “Hot Ad (W0)Man of the Day” at some point in 2008, has been promoted to global creative director on TBWA\Chiat\Day LA’s much-lauded Gatorade account. Last we remember, Jenkins was the creative director on the “G” spot from April featuring Serena Williams and Kevin Durant. His underlings will be Brent Anderson and Steve Howard, who were promoted from CDs to GCDs on the global and U.S. Gatorade account.

Jenkins joined Chiat LA after spending seven years as a senior AD at Wieden + Kennedy, where he worked on campaigns starring LeBron James as well as other Nike work. Prior to that, he served as an art director for nearly four years at the Martin Agency. As for new GCD Howard, he co-created the award-winning “Replay” work for Gatorade and worked on Nissan and Visa along with Anderson.

TBWA\Chiat\Day LA also hired Almap BBDO alums Renato Fernandez and Gustavo Sarkis as ACDs on Gatorade. Chiat LA’s CCO Rob Schwartz speaks from the heart of the appointments/promotions in a statement, saying,  “Brent, Steve and Jay are three of the smartest and most modern creatives in the business. Brent and Steve’s work, in particular on Gatorade Replay, is one of the most awarded ideas ever. Their passion and ideas for Gatorade and TBWA will continue to keep us on the cutting edge. It’s a testament to the bench strength of TBWA\Chiat\Day Los Angeles when the people we’d typically search the world for are right here in Los Angeles.”

Chiat\Day LA Gets to the Heart of ‘G’…We Think

With a little help from the Godfather of Soul James Brown and a handful of athletes including Kevin Durant and Serena Williams, TBWA\Chiat\Day LA continues to push the philosophy and product line of Gatorade’s “G.” The agency once again resorts to the three-phase motif of “The Before, The During, The After” and shows that within the sugary energy drink spokesperson lies the heart of a badass. Camp G tells us that this latest campaign “metaphorically examines the story inside the athletes.” Whatever the case, at least they’ve made some strides since 2009. Credits after the jump…

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Twitter Blows Out Candles with Help from Celebs

At five years old, Twitter currently boasts over 140 million tweets per day. And, 30 billion tweets after founder Jack Dorsey posted the first on March 21, 2006, Twitter is valued at nearly an estimated $10 billion dollars, with plans for an IPO in the near future. In a social media world ruled by Facebook, Twitter is an undisputed success.

To celebrate itself (as if it wouldn’t), Twitter site up a microsite, encouraging users to “Follow Your Interests. Discover Your World.” And, who better knows how to use Twitter than the likes of Richard Branson, Snoop Dogg and Hillary Clinton? Were you shocked to hear that Serena Williams has a thing for Green Day? If you followed her on Twitter, you’d be in the loop, and on the microsite you can start hearing her opinions as they form with the click of a mouse.

So, Twitter, here’s to five more years of online celebrity worship, faceless corporations branding themselves 140 characters at a time and journalism put firmly back into the hands of anyone with an Internet connection. The only thing we’re confused about: how many people take their laptop to a hip coffeehouse and tweet using Twitter.com over some other social media dashboard? No cell phone or HootSuite represented at all? Shameful, Twitter.

Nike Continues to Go ‘Boom’

Continuing its “Boom” effort for Nike, W+K has rolled another handful of spots that mixes sports, sports icons, a contemporary atmosphere, some wild highlights, a couple of celebrities and a driving rock score which all combine to make everyone utter the campaign tagline. The 60-second spot above is basically a compilation of many of the shorter clips and features the likes of LeBron James, Serena Williams and Tim Tebow. After the jump, view two more from this latest series including a somewhat amusing :15 ad starring Craig Robinson (The Office, Hot Tub Time Machine) and Yankee Robinson Cano. Credits included.

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