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Posts Tagged ‘Shada Shariatzadeh’

Deutsch L.A., Ronald McDonald Love Taco Bell Breakfast

Deutsch L.A. teamed up with production company Moxie Pictures for a new broadcast campaign promoting Taco Bell’s new breakfast menu, coming on the heels of the brand’s digital campaign from Digitas.

Directed by Errol Morris, with editing from Rock Paper Scissors, the spots collect a group of individuals all named Ronald McDonald to share their thoughts on the new Taco Bell breakfast items. The Ronald McDonalds saying they love Taco Bell approach is used across the three spots in the campaign, and necessitates a “These Ronald McDonalds are not affiliated with McDonald’s corporation and were individually selected as paid endorsers of Taco Bell Breakfast, but man, they sure did love it.” disclaimer. That’s pretty much the entire campaign, the Ronald McDonald idea, but it’s a clever one and doesn’t feel especially stretched over the course of the three 30-second spots. It probably doesn’t have all that much more life in it, though, so hopefully it’s just Deutsch’s launch idea. Stick around for the “Waffle Taco” spot and credits after the jump. Read more

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Friday Odds and Ends

-W+K Portland, Nike Basketball and Kevin Durant tell us why “Summer Is Serious” (above, credits after the jump).

-Speaking of Nike and basketball, the corporate giant continues its expansion of Converse stores, this time in San Francisco. link

-And finally, guess which brand topped the “Nitrogram 50″ list. link; link

-Google-owned Motorola Mobility has unveiled its new logo. link

-Facebook is beginning to pull ads containing with violent, graphic or sexual content.” link; link

-WPP-owned MediaCom USA has welcomed Starcom alum Jose Bello as managing partner, head of multicultural as well as former Clear Channel exec Khartoon Ohan as its new managing director/chief growth officer. link

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