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Posts Tagged ‘Sheryl Sandberg’

BBDO NY, LeanIn.org Want to ‘Ban Bossy’ for Young Girls

Coming on the heels of International Women’s Day, BBDO New York has launched a new educational campaign for LeanIn.org and Girl Scouts of America encouraging achievement and leadership in girls.

The new campaign, entitled “Ban Bossy”offers “educational resources to help girls and women take the lead and give parents, teachers, troop leaders and managers hands-on strategies for supporting female leadership.” In addition to educational materials, the campaign includes celebrity endorsements, a new website, and the above 45 second PSA, “Change the Story.”

The thought-provoking PSA begins with girls listing all the things they won’t do, like “designing a building that reshapes the skyline” and “ask the questions that change the whole conversation.” This leads seamlessly into what stops these girls from accomplishing those things: “Here’s where I start to doubt myself,” one girl says. Finally, this leads into the name calling that causes the girls to stop asserting themselves, names like “stubborn,” “pushy,” “know-it-all” and, as you might expect, “bossy.” Ending on a positive note, a girl says “Here’s where I will change it all,” followed by the message: “Ban Bossy. Encourage girls to lead. Take the pledge at banbossy.org. The important message here is delivered in a way that works backwards from consequences to actions. It’s a great way to show all that is lost when we tell girls not to assert themselves, implicitly or explicitly.

“We need to recognize the many ways we systematically discourage leadership in girls from a young age—and instead, we need to encourage them,” explains Sheryl Sandberg, Facebook COO and founder of LeanIn.Org.

“Girls are twice as likely as boys to avoid leadership roles for fear of being disliked or deemed ‘bossy’ by their peers,” Girl Scouts of the USA CEO Anna Maria Chávez adds.

Since launching, many organizations and individuals have pledged support for Ban Bossy, including Teach for America, Common Sense Media, National Council of La Raza (NCLR), Edmodo, KIPP, AARP, Free The Children, Kids in the House, UrbanSitter, Babble, BlogHer, Upworthy, BBYO, Pantene and Always. Lifetime has also partnered with the initiative to create a PSA entitled “I’m Not Bossy, I’m the Boss,” featuring celebrities like Beyoncé, Jennifer Garner, Condoleezza Rice, Jimmie Johnson, and Jane Lynch. Stick around for that PSA, along with credits, after the jump. And don’t forget to head over the the Ban Bossy site to make your own personal pledge to ban it yourself. Read more

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Blind Item: SF Management Supervisor Crowdsourcing Love

Ahh yes, what better time to dust off the ol’ blind item category than with this little ditty that showed up in the tips box last night. A management supervisor at a certain fairly well-known San Francisco agency appears to be on the hunt for a husband, and by golly, she’ll crowdsource if she has to in order to land one. Is she “wookin pa nub” in all the wrong places? Well, only time will tell we suppose. As you’ll see below, there’s $10,000 up for grabs if it all works in the end. We’ve redacted the name, though, as we don’t to add insult to injury if this idea backfires (we’ve been told though that this is “dead serious” and that she’s “already gotten 100 potential dates”), so read on and take your guesses.

“Hi to my most favorite friends,

Remember that time I offered you $10,000 to find me a husband? Me neither. But we both will in about one minute and forty five seconds.

I just finished the book “Lean In.” And whether you’re a fan of this feminist social movement is neither here nor there. What is here is an idea that came to me after reading this book. I thought, “I get it, I need to sit at the table. I need to be deeply committed to becoming a leader.” Got it. I’m on it. And then I thought, “It’s 11PM on a Sunday night, I’m single, I just had to squirt dish soap on leftover pizza so I wouldn’t eat 2 more slices and this is the second self-help book I’ve read this month.”

And then it was as if Sheryl Sandberg and Patti Stanger bitch slapped me across the face with a soaking wet “stop being single” towel. If I wanted a new job, would I sit in the lobby of the employer’s building just hoping that someone would offer me my dream job? No. If I want a husband, will he just show up out of thin air and ask me to hang out with him for the rest of his life? No. Okay—maybe if I looked like Kate Upton. But I don’t. (However, in 2005 the freshman class of my sorority did say that Charlize Theron was my doppelganger. Yes, we might have been hazing them. Yes, they might have been blind folded. But they said it.) So yeah, I’m not Kate Upton. You get the point.

And so I’m writing you today because I’ve decided to make an aggressive action plan on finding that one fella that I get to hang out with forever. And I’ve recognized two things that are important to this plan: (1) a great percentage of marriages are the result of introductions by friends and (2) most people do not give a lot of thought about introducing one of their single friends to another one of their single friends. I get it. Introducing me to my husband is just not high on your to-do list. But I think I have an idea that might change that…

I will personally give ten thousand dollars to the friend who introduces me to my husband.

Here is how the referral program works:
Step 1: You set me up on a date with a man
Step 2: I marry that man
Step 3: I give you $10,000 on my wedding day

I know you’re thinking that this is nuts. Just plain crazy. “[Redacted], you can find a husband without dishing out $10,000.” Well for starters, thank you – I’m flattered. And secondly, I totally agree. But the reality is finding a husband always costs money. I just collected 1,000 insider points from Sephora and this isn’t because I buy beauty products to impress my 4-year old nephew.

To substantiate this offer, I have the complete support and admiration from my parents—who are both included on this email.

So, remember that time I offered you $10,000 to find me a husband? Me too.

Always and forever,
[redacted]”

 

Monday Odds and Ends

-In an effort to revamp its digital operations and expand its U.S. presence, Stockholm-based integrated production company Acne has hired Jesper Palsson as CEO of its L.A.-based office. link

-Las Vegas-based agency SK+G has formed SK+G Asia Pacific, which will be based in Hong Kong.

-Carmichael Lynch and Moxie Pictures director Martin Granger take us inside the Tempur-Pedic “Innovation Lab” with two new spots (one above, second one here).

-As you may have read, following a “formal agency review,” McCann NY has taken over U.S. advertising duties on tequila staple Jose Cuervo, which as of today, is shifting over from Diageo to Jersey City-based spirits importer, Proximo. Gotham Direct, meanwhile, will handle media efforts for JC.

-So, is it the end of days for Blackberry (once again)? link

-The American Advertising Federation has announced its new board leadership for 2013-2014 including chair Wendy Clark, SVP/ Global Sparkling Brand Center, Coca-Cola. link

-Looking for some summer reading ideas from C-suite folks? Read a list after the jump if interested.

-Bi-coastal post-production shop NO6 has added editor Paul Plew to its roster. link

Read more

Tuesday Morning Stir

-Directing team The Perlorian Brothers joined the roster of production company MJZ, which is also testing out the first redesign in its history. link

-Grey Group Germany has agreed to take 100 percent ownership in shopper marketing company, Frey G2.

-TBWA\Worldwide has relaunched its digital offering under the banner TBWA\Digital Arts Network (above). link

-Here’s one opinion on why Facebook COO Sheryl Sandberg‘s appointment to the board matters. link

-Geico topped all its main rivals in terms of ad dollars spent in 2011, dropping nearly $1 billion last year. link

-Oreo caused an unfortunate uproar by posting a pic of a gay pride-themed cookie on Facebook. link

 

 

Tuesday Odds and Ends

-Cramer-Krasselt/Lowe & Partners alum Michael Baer joined Starcom USA as EVP/managing director, overseeing the agency’s Hallmark, LEGO, Luxottica and Walgreens businesses.

-Team Sprint follows up its Kevin Durant spot with another “Data Dilemma” effort starring NASCAR Sprint Cup champ Jimmie Johnson (above).

-Former AMV BBDO managing partner Paul Birks-Hay joined VB&P as director of client service.

-New York/Miami-based Wing, which operates within Grey Group, promoted senior copywriters Ruben Salavert and Aurora Morfin as well as senior art director Alvaro Naddeo to ACDs.

-Facebook is urging users to advertise their organ donor status. COO Sheryl Sandberg says the social network’s “dream is to save lives” with this effort. link; link

-LA-based editor Jonathan Del Gatto signed with NYC creative editorial shop Hooligan for East Coast representation.

-So, who’s ready for Blackberry’s new….10 OS? link

-The London International Awards 2012 is now accepting submissions. link

 

 

 

Tuesday Odds and Ends

 

-Yahoo, Microsoft and AOL have announced display ad agreements. link

-Facebook is now too big to buy, according to the social network’s COO, Sheryl Sandberg. link

-Directing duo dom&nic (above) signed with bi-coastal/international prodco Station Film for U.S. representation.

-The 4A’s is ready to move from the Chrysler Building to a newly designed, open office space on Avenue of the Americas in NYC. link

-Jill Silberstein, formerly an EP at Mother New York’s in-house production/post department Mother Productions, has assumed the same title at NY-based Sound Lounge.

-Honda unveiled a new and improved version of its human-shaped robot, Asimo. link

-Is Brand Union’s new Brand USA logo confusing? link

-The Malbon Group, formerly Frank151 Media Group has been divided into three units: BON, a creative content agency; Frank151, a lifestyle brand; and The League, a creative community.

-Google has expanded its DoubleClick inventory. link

-KSL Media’s L.A. office promoted Matt Greenfield to EVP, director of client service.