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Posts Tagged ‘Snoop Dogg’

Let’s Talk Ad Math, Vol. 1

This column has been pinballing around my head for the past few months. I’m curious about hashtags. I’m under the impression that although everyone knows what a hashtag looks like, not many people pay attention to Twitter statistics beyond Follower counts. And now that every commercial – online or televised – comes with a hashtag, many of which seem perfunctory, I want to make an inexact science a bit more exact by evaluating basic Internet data and applying it to our coverage for the previous week.

Twitter clearly has value. Celebrities of varying degrees get paid silly amounts of money for sponsored tweets (sidebar: did you know that Melissa Joan Hart makes $9,100 for some of her tweets? That’s more obnoxious than silly). With money and brand equity to be had in the Twitter economy, every company can now slap a hashtag onto a visual ad and pretend to know what it’s doing. Remember when Newsweek ran with #MuslimRage? Or McDonald’s unintentionally eviscerating itself with #McDStories? Twitter can be tricky for the lazy and oblivious.

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Air New Zealand Puppet Interviews Lindsay Lohan

In the past, Rico the weird New Zealand Air spokespuppet has partied with celebrities ranging from Snoop Dogg to David Hasselhoff. In this episode of “On the Skycouch with Rico,” the squirrel/marsupial puppet sits down with notorious Hollywood bad girl, Lindsay Lohan, who was serving her time under house arrest after stealing a $2500 necklace.

During the nearly five-minute run time of this video, Rico compares Lohan’s breasts to Kim Kardashian‘s, gets some canned laughs with risque malapropisms (“papsmearazzi” is apparently a winner) and bestows expensive looking necklaces on Lohan, saying, “Don’t worry. They’re paid for.” Is New Zealand Air attempting to compete with Spirit Airlines for the number one spot among airlines whose advertising is wrought with dirty jokes about shamed celebrities? As one commenter on NY Magazine‘s entertainment site points out, is the fact that Lindsay made money while under house arrest sadder than the infomercial itself?

Twitter Blows Out Candles with Help from Celebs

At five years old, Twitter currently boasts over 140 million tweets per day. And, 30 billion tweets after founder Jack Dorsey posted the first on March 21, 2006, Twitter is valued at nearly an estimated $10 billion dollars, with plans for an IPO in the near future. In a social media world ruled by Facebook, Twitter is an undisputed success.

To celebrate itself (as if it wouldn’t), Twitter site up a microsite, encouraging users to “Follow Your Interests. Discover Your World.” And, who better knows how to use Twitter than the likes of Richard Branson, Snoop Dogg and Hillary Clinton? Were you shocked to hear that Serena Williams has a thing for Green Day? If you followed her on Twitter, you’d be in the loop, and on the microsite you can start hearing her opinions as they form with the click of a mouse.

So, Twitter, here’s to five more years of online celebrity worship, faceless corporations branding themselves 140 characters at a time and journalism put firmly back into the hands of anyone with an Internet connection. The only thing we’re confused about: how many people take their laptop to a hip coffeehouse and tweet using Twitter.com over some other social media dashboard? No cell phone or HootSuite represented at all? Shameful, Twitter.

Wednesday Odds and Ends

-New York welcomes new Knick, Carmelo Anthony. link

-Metro PCS hired Snoop Dogg to market the Samsung Galaxy Indulge. link

-Jennifer Lederman joined editorial shop Bluerock as VP/managing director.

-Minneapolis-based digital/branding agency Azul 7 added Space 150/Carmichael Lynch alum Andrew Korf as lead digital architect.

-Publicis Modem welcomed Schematic alum Hyo Yeon as managing director, Publicis Modem East. link

-An anti-abortion group sparks outrage thanks to its billboard in SoHo. link

-Forbes expands its ad platform. link

-Apple has cut the minimum advertising buy for its iAd network in half to $500K. link

-Seattle-based agency Wongdoody released its Facebook Global Best Practices Study. link

-Google says its decision to get into “real-time” ads was a smart one. link

-Boulder Digital Works unveiled a new “Shuttle Tracker” digital tool for its hometown. link

Sid Lee’s Adidas/Star Wars Combo Takes Best in Show Up North

Sid Lee kicked some serious buttocks at the Digital Marketing Awards in Toronto, receiving a whopping 10 awards including Best in Show for its Star Wars-themed work for Adidas. You all will likely recognize the video above from previous AS coverage but since we think it’s rather swell, here’s a mind refresher.

The spot is a parody of the famous Tatooine bar scene that included augmented reality shoes and video that seamlessly integrated celebrities such as Snoop Dogg, Noel Gallagher, David Beckham, Daft Punk and many others into footage from the original George Lucas movies.

The campaign earned Gold in the Online Advertising–Integrated Campaign, Other Digital Media–Online Video and Other Digital Media–On the Edge categories, as well as craft awards for animation, art direction and post-production.