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Posts Tagged ‘Steve Babcock’

EVB Introduces Feline to Wearable Tech for 9Lives

EVB has launched a new digital campaign combining the Internet’s love of cats with the burgeoning phenomenon of wearable tech for cat food brand 9Lives.

In the trailer, EVB introduces Morris (the cat) to wearable tech, or, as his owner calls it “a face computer.” Morris seems pretty jazzed on the experience, impressed that it appears to know everything about him. It’s a bit on the cheesy side, but should appeal to cat lovers (and who else is watching an ad for cat food?). You can check out the trailer above, but for the complete interactive experience, including Easter eggs leading to 9Lives coupons and a Morris poster, head to the site. Read more

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Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

EVB Crew Wants You to Paint Your Thumb Red

I think we all realize by now that using your phone while driving is a serious safety issue for everyone on the road. As people have come to this realization, they’ve been creating all kinds of ways to try to stop it. The folks over at San Francisco-based EVB are the latest to take on texting while driving, with a new side project offering people a way to remind themselves to put the phone down.

EVB executive creative director Steve Babcock (who took over that role last February) and company are asking people to paint their thumbs red as a reminder that “one thing stands between a life-threatening accident and your phone – and that’s your thumb.” In the above video, Babcock explains that he used to be “one of the worst offenders” on the road when it came to distracted driving, but that the Red Thumb Reminder worked for him and he no longer feels the compulsion to use his phone while on the rode. As a bonus, Babcock also found that the red thumb acted as a conversation starter, and when people curiously asked him about his red thumb he was able to pass on the technique. Babcock calls it “an old-school approach to a new-world problem” and hopes it will work for other people as well, while sparking conversations about distracted driving.

So if you’re a habitual distracted driver, or you know someone who is (and I think most of us do), tell them about the Red Thumb Reminder. And if this method doesn’t work for you, find something else that does, because the icy winter roads are dangerous enough as it is.

 

JCPenney Jingles with the Public For USO Charity

Screen Shot 2013-12-05 at 12.01.47 AM

Since Black Friday fever is subsiding for a bit until the Christmas rush kicks back up, we can stop paying attention to Kmart’s Jingle Balls commercial and focus instead on brand philanthropy. Now that JCPenney signed a few free agents – Doner, EVB, Victors & Spoils – to take over their creative duties, the department store is headlining “Jingle Mingle” a collaborative musical project tied to USO holiday donations. It appears that EVB and Victors & Spoils took the reins on this one, and the Boulder-based team was led by Noah Clark and Steve Babcock.

There’s some vanilla exposition on the campaign’s site from country singer Blake Shelton, which is almost worth watching just to hear him say “Santa Pipes.” That’s not a phrase. But users can record their own versions of Silent Night” before a big televised rendition on December 19 meant to raise the spirits of US troops. There’s also a monetary donation for each submission that’s ultimately capped at $100,000. It’s for a good cause. It lets people sing without bothering strangers with bah humbug looks on their faces. And nobody has to stand in a line at 3 AM for a new Xbox. Happy holidays and Santa Pipes to all.

Wednesday Odds and Ends

-Orange County, CA-based agency Rauxa has welcomed 11-year Razorfish alum Debrianna Obara as SVP/media.

-Christopher Harrington has joined the New York office of production studio Imaginary Forces in the newly created position of director of user experience and technology.

-Argentinean agency Santo, Passion Pictures NYC and MPC have teamed up to create the above holiday ditty for Coca-Cola.

-EVB ECD Steve Babcock explains the meaning behind his agency’s new logo. link

-Brand USA, the public-private organization that promotes travel to the U.S., has formed an international marketing partnership with the NFL. link

-Less than a month after essentially absorbing Studiocom, WPP/Y&R Group-owned VML has agreed to acquire Chicago/Kalamazoo-based digital agency, Biggs|Gilmore. link

72andSunny Creative Heads to EVB

More dispatches from the ether as we wind down our quick trip to Austin. After spending just 10 months in L.A. at 72andSunny, where he served as ACD/copywriter on efforts for Samsung including last year’s LeBron James-heads-to-get-his-ring spot and the “Unicorn Apocalypse” saga, Patrick Maravilla has headed up north to join up with San Francisco-based Evolution Bureau as creative director. Regarding the new hire, EVB ECD Steve Babcock, who himself has recently joined the shop from CP+B, says, “Patrick is one of those naturally talented guys. From stand-up comedy to screenplays to solving brands’ complex marketing problems, his skill set across all mediums, combined with his big heart and personality, make us extremely fortunate to have him.”

Maravilla is no stranger to to CP+B either as he spent four years at the agency serving as an ACD, working with clients including Coke Zero and Burger King. During his career, the self-proclaimed “stand-up comedy instructor” has held a similar position at AKQA SF, where he helped lead creative on Xbox and “Your Interview with the President” YouTube effort.

Tuesday Morning Stir (Updated)

- Nearly three years after replacing Randy Browning as CEO of Publicis West Seattle, Mark Cadman is heading to the East Coast to serve as EVP, managing director on the AT&T biz at BBDO, which he is expected to join in early March. In his new role, Cadman will be tasked with managing the account across BBDO offices in Atlanta, New York and San Francisco.

-R/GA is behind the development/design of a new, “responsive” website for L’Oreal Paris. link

-Just weeks after taking over for Stephen Goldblatt as ECD at EVB, Steve Babcock is bolstering the agency’s new Boulder office by welcoming in fellow CP+B alums, David Gonsalves and Rich Ford (whom you might recognize from projects like this), as creative directors.

-Former Leo Burnett Chicago account director Nick Prihoda is taking on a similar role at Indianapolis-based Young & Laramore, where he is now in charge of handling the Brizo Faucets account, in addition to Goodwill Retail Stores and Founders Brewery.

-If you care what the staffers at NYC-based, Publicis Groupe-owned digital agency Rokkan’s favorite curse words are, here you go (above). It’s the first installment in the agency’s new “Ask the ROKKANites Anything” series. By the way, is the guy at the beginning uttering the other F-word? Yeesh. (Update: Bryan Le, said guy in video has already commented below, but the Rokkan camp tells us, “The piece was a fun thing that everyone got a kick out of. It’s been up on YouTube, Vimeo, and Facebook since last week and folks have shared that same lighthearted and playful sentiment that we had in making it.” They add, “..We would never allow someone to use such an offensive word in a piece like that, or anywhere else our office environment for that matter.”

-In today’s gospel from Sir Martin Sorrell, Twitter is “a PR medium,” not an advertising one. link

CP+B Promotes Donovan to ECD

While the timing of this announce is rather peculiar considering this morning’s news, we’ve been told by the CP+B camp that the Boulder-based agency’s latest promotion is “unrelated” to now-former ECD Steve Babcock‘s move to EVB. Anyways, after spending the last nine months, give or take, serving as creative director on CP+B’s Microsoft business, Dan Donovan has been promoted to executive creative director at the agency, a position that calls for him to now work across accounts.

In a statement, CP+B partner/worldwide CCO Rob Reilly had this to say about Donovan’s move up the ranks: “It was only a matter of time before somebody of Dan’s ability and leadership would rise inside our walls. He is a fantastic person and we are lucky to have him.”

Donovan joined CP+B last May after spending well over a dozen years at McCann, where he oversaw parts of the latter’s Verizon Wireless business as group creative director and worked on accounts including U.S. Army, Weight Watchers for Men and Staples during his tenure.

Babcock Replaces Goldblatt at EVB

It looks like Evolution Bureau was well-prepared on this one as the San Francisco-based agency didn’t skip a beat in replacing its longtime partner/executive creative director Stephen Goldblatt, who has now joined up with Mullen as its new chief digital officer. Taking over immediately for Goldblatt is one Steve Babcock (pictured) who’s spent the last six years as CP+B, where he last served as VP/ECD (he was promoted to said role at the end of 2011) and led work on past and present accounts from VW and Best Buy to Domino’s (including the award-winning “Pizza Tracker”) and AmEx OPEN.

In a statement regarding the incoming ECD, EVB president/co-founder Daniel Stein says, “We could not be more excited about having Steve join the EVB family as our new creative chief.  It took me about 3 seconds after meeting him to recognize that this was the guy to lead EVB’s creative vision. He understands the relationship between digital innovation and traditional fundamentals better than anyone I have met. He also fits into our start-up culture perfectly, which is hugely important to us.”

Along with heading up creative at Omnicom-owned EVB, which counts clients including Juicy Fruit (who can forget this?), Skittles, Facebook, the NFL and Jameson, Babcock will be tasked with opening a creative office in familiar territory: Boulder, where he will remain in his new role. Prior to CP+B, Babcock served as a creative director at the likes of W Communications and StruckAxiom.

CP+B Brings Chef Expertise, Fast Food Together for Applebee’s

Applebee’s is separating themselves from the “good ole American” aesthetic. With their new “See You Tomorrow” campaign created by CP+B, they’re emphasizing fresh food, exciting ingredients, and unexpected taste combinations. That means 1,900 restaurants across America are about to become more interesting.

The first two TV spots directed by Jared Hess (Napoleon Dynamite) launch today and feature passionate chefs who fawn over ripe tomatoes and refreshingly acidic lemons. The ad narrator cuts them off before they take their speeches too far, switching to a typical fast food ad. It’s the restaurant equivalent of a high speed car chase—food falls onto pans in quick succession, sizzles on a grill, and then finally comes together on a steaming plate. The two halves of these spots come together to mark Applebee’s transition. They’re putting more consideration into quality ingredients, but they’re still serving affordable fast food.

This campaign also includes online, radio, outdoor ads and in-store elements, highlighting the “fresh flavors of summer.”

Credits and second spot after the jump.

Read more

CP+B Confirms Will’s Arrival, Promotes Babcock to ECD (Updated)

We know you were totally aching for a follow-up to our Noah Will post from earlier this week, so we’ll satisfy you folks by letting you know know that the creative will be joining Crispin Porter + Bogusky as senior copywriter next week. Will joins from Olson, where he spent four years served and eventually moved up to ACD just about a year ago today. During his career, Will has spent time at the formerly known as Wongdoody and Jung von Matt.

Update: Guess it’s a busy day in Boulder as Crispin has also promoted Steve Babcock to executive creative director. Babcock has been with CP&B for four years and most recently served as VP/CD on the Best Buy account and was the lead on the team involved with the Ozzy/Bieber holiday campaign among others for the retailer. Prior to CP+B, Babcock served as a creative director at StruckAxiom.