TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Steve Viola’

mOcean Helped Promote FXX’s Marathon of The Simpsons

mOcean helped FXX keep the fun rolling during the network’s record-breaking twelve-day marathon of every episode of The Simpsons with a series of Springfield-inspired promos.

Instead of just recycling footage from the show (which might get a bit redundant during a marathon, after all), mOcean took creative license with the Springfield universe, such as in the above promo superimposing Homer’s head and voice on footage of stunts gone wrong. Another spot takes Ned Flanders’ characteristic “Deedley” and gives it a musical makeover. Clearly, the agency had a lot of fun with these.

“This was by far the biggest, most exciting project with the FX family yet,” said mOcean SVP, Creative Director Greg Harrison. “The inherent challenge was doing justice to one of the funniest, most beloved TV franchises in history, not to mention the legacy of its creators Matt Groening and James L. Brooks.” Read more

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!

CP+B, Arby’s Now Bust Subway’s Chops in Long-Form

We guess things have come full circle in a sense with CP+B’s “Slicing Up Freshness” campaign for Arby’s, which kicked off with two spots at the beginning of October and now closes out the month with a long-form version of the campaign. This time around, director Larry Charles, the agency and client take a closer into the world of “Slicing” star and former New York detective Bo Dietl, who’s hellbent on exposing that Subway’s meat is anything but freshly sliced–unlike, say, Arby’s.

The significant difference between this mini-doc and the original spot starring Dietl, though, is that there’s no real mention of the plant in Iowa where some of Subway’s meat is sliced. If you recall, just days after the original spot aired, Arby’s faced a backlash from the prideful folks of Mount Pleasant, IA  who felt their town and state were being disparaged–hence, the tweak. We can understand their feelings, but we think it was Subway that took the large portion of the beating here. Credits after the jump.

Read more