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Posts Tagged ‘Susan Hoffman’

W+K New York, Delta Airlines Give Back for Christmas

In the spirit of the season, Wieden+Kennedy’s latest for Delta Airlines launched today.

Here’s the story behind the spot: the client followed up on its Fall “No Bag Left Behind” by creating a limited run of the starring bear bag for Children’s Miracle Network. A team of pilots and flight attendants then filled dozens of the bags with presents and delivered them to kids at Scottish Rite Hospital for children in Atlanta.

The result was this spot:

Don’t try to tell us that you weren’t moved.

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W+K NY Celebrates Arrival of College Football Playoffs for ESPN

W+K New York has been hyping the new College Football Playoff for ESPN since July. Now, with the inaugural edition of the contest impending, W+K New York is launching the conclusion to its “Who’s In?” campaign — which launched back in August with “Different Ways In” — with two new spots promoting the College Football Playoff on ESPN: “New Year’s Spread” and “Playoff Ride.”

In “New Year’s Spread” (featured above, in its 60-second version) W+K New York displays some truly impressive game day spreads, including a Rose Bowl stadium made out of hors d’oeuvres and a Sugar Bowl cake. The ad ends with the voiceover, “Six classic bowls, two playoff games: all in 36 hours on ESPN. New Year’s will never be the same,” followed by the “Who’s In?” tagline. “Playoff Ride” takes a different approach, focusing instead on the agony of defeat. To visualize this the spot shows two walls closing in on a series of televisions showing college football games. Gradually, the televisions are crushed, representing teams being eliminated, until only four are left. 30-second versions of both ads will be broadcast in anticipation of the College Football Playoff on ESPN, with the 60-second extended versions living online. Stick around after the jump for “Playoff Ride” and “The Making of New Year’s Spread.” Read more

W+K NY Flies to the Grammys with Delta, Ryan Lewis

W+K New York teamed up with M ss ng P eces and producer Ryan Lewis (of Macklemore & Ryan Lewis fame) for this spot promoting Delta Air Lines’ and LinkedIn’s Innovation Class offering.

The “Innovation Class” program from Delta “offers LinkedIn members the opportunity to meet and fly with select industry leaders on designated flights,” with Ryan Lewis its latest mentor. In the spot, Lewis talks about his experiences in the music industry, how he got started making music (playing guitar) and his upcoming involvement in the program en route to the Grammy Awards.

If, after watching Lewis make obnoxious airplane noises, you’re somehow still interested in paying to sit next to him for an entire flight, you can apply for the Grammy edition of the Innovation Class series hereRead more

W+K Plants Tongue in Cheek for Andy Awards

W+K finds a unique and amusing way to call for entries to the 2015 Andy Award in a new campaign featuring a a member of a bomb squad, neurosurgeon and firefighter all discussing a career that takes real courage: advertising. Each of the spots, which were directed by Clay Weiner of Biscuit Filmworks, ends with the tagline, “Where only the bravest get rewarded.”

In “Neurosurgeon” the discussion happens during brain surgery, as the surgeon in question asks, “How do you know when you sell an idea to a client that the idea is actually going to work?” He asks for the scalpel and then continues, “It’s like its one big conceptual umbrella and then what do you do with that?” He goes on with his hypothetical scenario, in which the client kills the idea in favor of a brand manifesto with “hard hitting VO,” he sighs. “And then wait ’til AgencySpy gets it,” the surgeon ads. “It’s brutal.”

In the other spots a firefighter marvels at the difficulty of balancing TV, digital and social, and the bomb squad member trembles at the thought of having to “come up with a groundbreaking social media campaign in a week.” Obviously the point of the ads is to point out that advertisers aren’t doing anything as courageous or important as saving lives, knocking down the self-importance of award shows a peg or two in the process. The videos are supported by display and social media ads depicting big name creatives like Gerry Graf, Susan Hoffman, Jeff Benjamin and Dan Wieden being congratulated by firefighters, astronauts, surgeons and the like. Stick around for “Hurt Locker” and “Firefighter” after the jump. Read more

W+K Sings ‘Dadsong’ for Old Spice

W+K has a new spot for Old Spice’s “#SmellcometoManhood” campaign entitled “Dadsong,” a follow-up to to the goofy musical “Momsong,” in which mothers lament Old Spice turning their sons into men while engaging in some pretty creepy behavior.

The follow-up, with music and lyrics written by Bret McKenzie (Flight of the Conchords, The Muppets), reprises the sad moms of that spot, but with an answer from the dads. It opens on one of the moms from “Momsong” singing, “Where’s my little boy, I miss him so? Who’s this man living in our home?” while clutching her sons teddy bear as he slow dances with a girl. Soon a chorus of fathers replies that they’re “overjoyed” that they’ll be using their son’s room “for storage pretty soon.” The song is a step up from its predecessor — not a surprise given McKenzie’s involvement — and strikes more of a balance between goofiness and creepiness (which mostly comes across through visual gags). And while it deals in over-the-top portrayals of stereotypical motherly clinginess and fatherly aloofness, it’s also pretty clear that it isn’t dealing in anything resembling reality. Fans of McKenzie’s distinct style of musical comedy, and anyone who enjoyed the original “#SmellcometoManhood” installment, should get a kick out of “Dadsong.” Read more

SportsCenter Experiences Technical Difficulties in W+K’s Latest, Starring James Harden

Houston Rockets star James Harden takes center stage in W+K’s latest “This is SportsCenter” installation, entitled “Satellite,” which also features SportsCenter anchors Neil Everett, Kenny Mayne and Stan Verrett.

In the 30-second spot, which will run for six weeks, Harden fields a call from a mission control center as Everett and Verrett call with a technical problem on the set of SportsCenter. From here things take an unexpected turn, with a cameo by Houston Astros mascot Orbit. Without giving too much away, we can say that as far as “This is SportsCenter” spots go, this one is certainly on the stranger end. Harden, who also appeared in this memorable spot for Foot Locker a few months back, plays his part well, but we think this one will leave some people scratching their heads. Read more

W+K Keeps Things Short for Gap

Last week we met Wieden+Kennedy’s new work for Gap in the form of family-centric spots directed by Francis Ford Coppola’s daughter Sofia (we were partial to the super-awkward mistletoe scene).

The ads were very different than the darker, more abstract work by David Fincher — and the agency’s latest additions to the brand’s holiday campaign are even more unusual. The theme of the “Play Your Stripes” series is clothing items recast as musical instruments.

As W+K explains it, the agency “re-imagined” the client’s holiday catalog and made a short film for each of ten individual products, tying it to sound in some way. Here’s the first one, “Hi-5 Machine,” with the tagline “These girls mittens hi-5 each other whether they want to or not.”

While these ads won’t air on TV, Gap is promoting them on its social channels and sending them to various music pubs.

Nine more gallery-ready shorts after the jump.

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W+K, Sofia Coppola Craft Holiday Efforts for Gap

Sofia Coppola (The Virgin Suicides, Lost in Translation) is the latest marquee Hollywood director enlisted for Wieden+Kennedy’s “Dress Normal” campaign for Gap, following David Fincher‘s efforts in August and taking the reigns of four holiday  spots — a pair each for broadcast and online.

The ads spin the “Dress Normal” tagline by showing some abnormal (and often cringe-inducing) family holiday moments. But then what’s more normal than pondering the family you’ll never understand? Each spot ends with the message “You don’t have to get them to give them Gap” preceding the tagline. It’s an interesting approach, positioning Gap as a gift for those family members you have no idea what to give to, but it sits well with the “Dress Normal” tagline and Coppola and company do a good job of making it work in most of the ads.

In perhaps the most successful of the spots, “Gauntlet” a girl returns home to her large, boisterous, and often odd family. Perfectly set to the Johnny Cash song “I Got Stripes,” she makes her way through the house greeting her relatives with an awkward expression on her face that says a lot about the effort she’s putting in to deal with these people. It feels like a telling glance into the lives of a particular family, which is the approach taken throughout these efforts and, along with some great song selections, what makes them charming. The other broadcast spot, “Mistletoe,” documents a particularly cringe-worthy moment under the mistletoe at a holiday party. It’s almost hard to watch, but then that makes it fit the “You don’t have to get them to give them Gap” all the more.

In addition to the two online ads — “Crooner” and “Pinball” — the campaign is supported by print and OOH elements, as well as digital banner ads launching on Gap’s social media channels and GapGiftGuide.com on November 3rd. Read more

W+K New York and Jordan Go West Looking for Sketch Comedy

Here’s some new work from Wieden+Kennedy New York for a client listed as “Jordan” (note the lack of “Air” there).

The story: Blake Griffin and Chris Paul, both of whom happen to play for the LA Clippers and both of whom happen to be launching new shoes around the same time, have scored a couple of sketch comedy shorts on Adult Swim. Developed with the co-creator of the much-missed Chappelle Show, the project “BGCP3TV in HD” is a promotion for Jordans and “a shout out to the city of Los Angeles.”

The first episode aired several hours before our dog rudely woke us up this morning:

So they can’t even operate without their shoes. Since these episodes aren’t technically ads, do we call them “branded content” or “sponsored content?”

Promos and credits below.

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W+K Portland Goes Gatsby for Dodge

The Dodge company, founded by the brothers Dodge as an auto parts supplier around the turn of the (last) century, first began making its own cars almost exactly 100 years ago.

To celebrate that centennial, W+K Portland has a new spot paying tribute to the Dodge brothers and the styles of their age and introducing the Dodge Challenger, a model designed to recall the spirit that led their business in its early years.

The spot, titled “Ballroom — They Dreamed Big”, adds a nostalgic sheen to the era of Fitzgerald’s Gatsby; the release calls it “an imaginary tale of John (Tyler Bryan) and Horace (Joe Coffery) Dodge celebrating their success with friends 100 years ago.”

Looks like quite the pre-Prohibition shindig.

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