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Posts Tagged ‘Terry Bradshaw’

Silverman Productions Capitalizes on NFL Talent, ‘Dancing with the Stars’ in Powerball Campaign

When you’re selling a product that in all likelihood will provide people with absolutely nothing, appearances become even more important.

So the Multi-State Lottery Assocation tapped director Jay Silverman and Silverman Productions for a $30 million campaign for Powerball, featuring NFL Hall of Fame players Terry Bradshaw, Warren Moon, Joe Namath, Jerry Rice, and Barry Sanders. They were very pleased with the results. Chuck Strutt, executive director of the Multi_State Lottery Association says in a statement, “Jay and his team manage to pull out the true personalities behind these legends, capturing them for all to see, without any guesswork.”

The campaign capitalizes not just on the popularity of these all-time great NFL players, but also on Dancing with the Stars, via Jerry Rice’s inclusion. There’s also an “Ultimate Tailgate Party” promotion, which will allow Powerball players to win admittance to the Pro Football Hall of Fame Fan Festival at Cleveland’s I-X Center on May 3–4, 2014 and attend a special tailgate party the night before.

The Ultimate Tailgate Party is plugged in the spot “Anniversary Gift,” in which a woman suggests to her significant other that they get each other Powerball tickets for their anniversary. “You could hang out with some of the greatest football players ever,” she suggests as we flash to a scene of the man interacting with Barry Sanders and Joe Namath. “But what will you do?” he asks, as we flash to a scene of her dancing with Jerry Rice. The woman claims to just be thinking of him, with a knowing smile.

In another spot, “The Fun of Powerball,” we see the same couple trying to decide on “something exciting to do” in the grocery store. Jerry Rice pops up out of nowhere and suggests they play Powerball. “Is that Jerry Rice?” the woman asks, excited. “The Hall of Fame football player?” responds the man, to which the woman says, “No, the dancer.” It’s a little hokey, but a humorous examination of how a couple might see Jerry Rice a little differently after his turn on Dancing with the Stars. I’m sure there are plenty of people out there who only know Rice from his time on the popular show. Each spot concludes with Terry Bradshaw enticing viewers to play Powerball for their chance to win.

This campaign has an almost nostalgic kind of cheesiness to it. These spots feel like they could have been made anytime between the 90s and now, if only Dancing with the Stars had existed back then (I’m really grateful it didn’t, though). There’s something reassuring in that.



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Chicken + Football + Couches = Couchgating

Couchgating isn’t a word, and the idea that friends join together to sit on couches and eat mystery meat chicken on football Sundays has been around for quite some time. However, anachronism aside, KFC’s new “Couchgating” spot is worth a watch. Draftfcb Chicago produced the ad, which shows a few gridiron junkies talking smack about why more people need to sit on their lazy asses eating crispy strips.

Is KFC food disgusting? Yes. Will it lead to an early death? Probably, depending on genetics. But, the dialogue in the commercial is completely irrelevant. Draftfcb created a successful ad because of two things: slow zooms and an NFL Films soundtrack. I could listen to that music for hours regardless of what’s on the screen. All that’s missing is some John Facenda or Harry Kalas voiceover. If we could see Terry Bradshaw throwing a wobbly Super Bowl touchdown and then chomping on some Yobogoya, that would be even better.

Although going for two might take on an entirely new meaning… Credits after the jump.

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NFL on FOX Crew Touts the Advantages of Super Bowl Rings

Believe it or not, the NFL regular season is already more than halfway over. Yes, it’s depressing, and at this rate, Randy Moss will have played for six different teams by the time we reach the playoffs. So, we look toward the end of the seasons as America’s most watched (and most annoying) NFL Sunday team shows the differences between the “Have and Have Nots” in this campaign previewing Fox’s coverage of the Super Bowl.

As is the case with most former professional athletes, a lot of ordinary and mundane tasks can come down to bragging rights. So, while Joe Buck, Curt Menefee and Jay Glazer may leer in jealousy at their Super Bowl-winning counterparts, they know that their lives drove them to be journalists instead of professional athletes, and while press passes do come with their benefits, they automatically mean getting to party with Usher or Hugh Laurie. Also, we get why Laurie’s there as his show House is on Fox, by why is Usher there? Was he just in the neighborhood?

Basically, the kind of folks who find the NFL on FOX funny and relevant will truly love this campaign. These are the same folks who think Howie Long is a studly stud, Jimmy Johnson and Troy Aikman are gods among men for restoring the Dallas Cowboys to greatness, Michael Strahan‘s sitcom should have been on longer and Terry Bradshaw was great in Failure to Launch. Still, I have yet to find anyone who thinks Frank Caliendo is funny or entertaining.

Two more spots and credits after the jump.
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